Datafeed Guide - Ann Taylor

Last updated on March 26, 2020.

An Overview

The following serves as a technical guide and step by step process on how to obtain the Datafeed for a specific offer.

Section 1: Obtaining the feed URL

1. ​Login to your publisher dashboard at ​https://app.involve.asia/​ or ​https://app.involve.asia/publisher/datafeed

2. Navigate to the “​Tools​’’ menu.

3. Under the drop down menu click on “​Datafeed​” option.

4. You will notice the Datafeed list contains a number of offers.

5. Identify the offer that you wish to get the datafeed and copy the details listed under the “URL” column.
Important Note:
The Ann Taylor can only be obtained via the URL using the below user credential:

Description Value

FTP URL aftp.linksynergy.com.

Username involveasia

Password 5Bn5HYZy

Folder Number 43432

Once you're logged in FTP, you will see respective data feeds as below:
Important Note​: The following file name with ​cmp_xml.gz ​is the main datafeed file
Section 2: Understanding the feed structure

The table below explains the structure of the feed together with some important notes that may have an impact on your
conversion.

Item Description Example

product_id ● The product id 18216

name ● The product name Ann Taylor Petite Striped Tie Waist Wide Leg Pants

sku_number ● The product sku 27692554

availability ● The product availability in-stock

category ● The product category name Crop/Ankle

manufacturer_name ● The product manufacturer name Ann Taylor

description ● The product description Designed exclusively for Ann Taylor Factory. Click Here to
Note:​ ​Short​ and ​long​ description review our pricing policy.
available, you can use either or both.
productImage ● The image of the said product. https://anninc.scene7.com/is/image/ATF/509987_2222?$22
9x282$

product ● The product’s page URL https://click.linksynergy.com/link?id=zErSluD8o3g&offe

Important:
Do not use this link in your website as it will
NOT result in any conversion.
rid=625895.18216&type=15&murl=https%3A%2F
%2Ffactory.anntaylor.com%2Fpetite-striped-tie-waist-wide-l
eg-pants%2F509987%3FskuId%3D27692554%26defaultCo
lor%3D2222%26prodId%3D509987

Please refer to ​Section 3: Generating

individual product deeplink for detailed
information.

currency ● The product currency USD

retail ● The product retail price 79.99

​ sale>​ price
Note​: You may display <
27.99 on the website

Color ● The product color Black

Gender ● The product gender Female

Age ● The product age Adult

Size ● The product size L

Section 3: Generating individual product deeplink

In order to have a valid tracking link, you need to make changes to the “link” data in the datafeed you just downloaded. To generate a
valid tracking link that points your users directly to the product page, you will have to combine the prefix URL and the encoded URL
for specific product.

Below are the step by step instructions on how to achieve this goal.

A. Preparing the Prefix URL:

Prefix URL is the first component of the tracking link, it indicates the offer that you’re promoting as well as your
publisher account. Below is the format of the Prefix URL:

Prefix URL format

https://invol.co/aff_m?offer_id=​OFFER_ID​&aff_id=​TRACKING-
LINK-ID​&source=feed&url=

i. ​Replace the ​OFFER-ID​ in the Prefix URL with the below value:
 Offer ID

100286

Important Note:
Do note that the above value is ​unique​ for each offer, make sure you use it only for this offer.

ii. ​Replace the ​TRACKING-LINK-ID in the ​tracking_url ​with the ​Tracking Link ID ​assigned to your publisher account​.
Your Tracking Link ID can be found by navigating to “​Account Setting​” -> “​Profile Information​” section.

​Example​:

Assuming your Tracking Link ID is ​1010​, once you updated the Offer ID and your Tracking Link ID in the ​Prefix
URL​, the result will be as below:

https://invol.co/aff_m?offer_id=​100286&
​ aff_id=1
​ 010&
​ source=feed&url=
B. URL encoding the direct product URL:

The URL encoded product URL is the second component of the tracking link, it indicates the direct product URL
that you user will be visiting.

Example​:

Assuming below product URL is from 3rd party domain, it was looked like below. The merchant product URL is
starts from parameter ​murl​.

https://click.linksynergy.com/link?id=zErSluD8o3g&amp;offerid=625895.18216&amp;type=15&a
mp;murl=https%3A%2F%2Ffactory.anntaylor.com%2Fpetite-striped-tie-waist-wide-leg-pants%2F
509987%3FskuId%3D27692554%26defaultColor%3D2222%26prodId%3D509987

Once the 3rd party domain has been remove, the URL it will look like below:

https%3A%2F%2Ffactory.anntaylor.com%2Fpetite-striped-tie-waist-wide-leg-pants%2F509987%3
FskuId%3D27692554%26defaultColor%3D2222%26prodId%3D509987
C. Combining Prefix URL with the product URL:

In order to generate a valid tracking URL, you will have to combine the Prefix URL generated in Step A with the
product URL, the result will be as below:

Example:

https://invol.co/aff_m?offer_id=​100286&
​ aff_id=1​ 010​&source=feed&url=https%3A%2F%2Ffactor
y.anntaylor.com%2Fpetite-striped-tie-waist-wide-leg-pants%2F509987%3FskuId%3D27692554%26defa
ultColor%3D2222%26prodId%3D509987

Section 4: Tips and tricks

● The tracking URL serves as a key component for performance marketing.

● While the datafeed has gone through all the necessary processes, it is always a good idea to test it out.

● Make sure the Offer ID and your Tracking Link ID are valid.

● If you’re unable to locate your Tracking Link ID, kindly get in touch with your affiliate manager.

● That’s it. You’re good to go.

Enjoy promoting and make sure you optimise your feeds fully!