Isaac Collins Rozario

A versatile & accomplished professional with 14 years of experience in Sales & Marketing, Business
Development, Key Account Management, P&L Management, Region / Territory Expansion, Channel /
Distribution Management, Stakeholder / Team Management and Business Relationship Management
across FMCG and DTH Industries; targeting strategic level challenging and diversifying strategic level
assignments with a company of high repute
solutionsrozario@gmail.com +97450024577

Core Competencies Profile Summary

 Key Strategist, front-led business development; championed various customer management
Sales and
Business
Marketing strategies, contributed in increasing revenue and optimizing cost & expenses through
Development diligent research and resource planning
Strategies
 Proficient in driving revenue growth by consolidating distributor & channel network and
Product Strategic proactively conducting opportunity analysis in accordance with the market
Launching & Alliances & trends/competitor moves to achieve market-share metrics
Marketing Partnerships  Exhibited excellence in nurturing & capitalising on business / personal network as well as
partnering with core business operators to significantly increase the company’s footprint,
Brand Territory / expand market share, and generate sustainable revenue gains
Positioning / Region  Effective in determining a business unit’s mission & strategic direction; capability to
Recalling Expansion formulate and implement tactical initiatives as well as strategic advices to partners for
achieving corporate strategic goals
P&L
Management /
Market  Specialized in sales projections, budgeting & cost optimization and designing standardized
Research & procedures to bring stability in sales operations & bottom-line profits; strategic leader with
ROI
Penetration
Generation competencies in accelerating growth and improving profits
 Strong business insight with skills in planning & execution of new business growth
Channel & Stakeholder / activities, including opportunity assessment, retail promotion / product activation,
Distribution Client
Management Management competitive assessment, channel engagement campaigns, customer relationship
development and teaming strategies
 Experienced in breaking new avenues, developing business & driving revenue growth from
Soft Skills the scratch and proactively conducting opportunity analysis by tracking market trends &
competitor moves to achieve market share metrics
 Expertise in creating new partners and harvesting untapped business opportunities;
Collaborator
effectively identifying and networking with channel partners, resulting in deeper market
Communicator
penetration & improved market share metrics
 Cemented long-term relationships with ecosystem partners & internal stakeholders to drive
Leader sales & market share growth; leveraged key analysis, insights & team-oriented approach to
drive organizational improvements & implementation of best practices

Notable Accomplishments Across the Career

 Successfully accomplished AOP with 3.5% growth from YAGO by taking market opportunities on right time in 2016
 Recognized for effectively planning and implementing HH system in new market for six cash vans
 Recipient of various awards such as ‘Best Performer Award’ for long life product selling in National Foods-LUNA by taking
increase of reach of product in territory
 Acknowledged for increasing revenue for South India & Sri Lanka regions; also overachieved the sales target by 21% on an
average for three consecutive quarter in 2012-13 by taking Infra addition (Distributors and retailers) with the merit of getting an
award for the same in Bharti Airtel Telemedia Ltd.
 Resourcefully reached annual targets & annual operating plans during entire tenure at PepsiCo by taking on time implementation
Distribution reach plan and chiller deployment
 Merit of accomplishing 11% growth in the PepsiCo’s revenue by taking Route to market
 Effectively control the expenses and achieve company level A & P Spend accuracy in National Detergents (12%) in 2020
 Achieved the AOP with 6.5% growth in National Detergents in 2018

Organizational Experience

Since Oct’17 with The National Detergents, Oman

Growth Path:
Oct’17-M ar’21 as Since Apr’21 as Sales
Jul’19-M ar’20 as Trade
Territory Development M anager- Qatar &
M arketing M anager
M anager Kuw ait

Key Result Areas:

 Maximizing the business opportunities, proactively creating new opportunities, developing & managing relationships with
 channel partners and working with them on business growth opportunities beneficial to all parties
 Mapping potential business avenues for developing networks with an effective ambience, investment in BTL activities
 Establishing dealer growth models to frame dealer and network performance targets; developing a secondary network of
dealerships to increase market penetration
 Steering the business operations for the profit centre with a view to realize pre-planned sales and revenue targets; formulating
profit centre budget for operational / business development activities
 Designing sales budget, forecasts, & business plan for driving revenues; accomplishing corporate goals & revenue targets
 Devising plans to grow the existing key accounts, resolving queries, delivering account related support to the clients
 Overcoming complex business challenges and making high-stakes decisions using experience-backed judgment, strong work
ethics & irreproachable integrity; driving new business through key accounts and establishing strategic partnerships to increase
revenue
 Managing network of Channel Partners across assigned territories for deeper market penetration & reach
 Driving go-to market strategies; designing rolling marketing plan tied to overall business plan; aligning internal parties across
category teams, brand, product, sales, sports marketing and other cross-functional partners
 Restructuring operations and introduced important measures to bring in profitability including establishment of new local offices,
strategic partner alliances for business processes and team re-organization
 Administering end-to-end customer relationship management and providing first line customer support by answering queries &
resolving issues to facilitate increased patronage and revenue; contributing in increasing market share, sales, footfall/ traffic,
gross margin, and customer satisfaction
 Ensuring the accomplishment of pre-set monthly/ quarterly & yearly targets for modern trade in face of growing competition;
identifying the prospective clients, generating business from new accounts and developing them to achieve profitability
 Devising visibility solutions to bring alive the brand experience at the store and outlet level; collaborating with Brand Team to
measure the impact of sales activations and evaluate the best possible opportunities for the accounts to improve off-takes

Previous Experience
Aug’13-Jul’17 with National Foods (Luna), Hail, KSA as Area Manager

Jan’11-Jul’13 with Bharti Airtel Telemedia Ltd., Kerala as Territory Sales Manager (Team Size: 3 Sales & Service Officers and
11 Distributors)

Jun’10-Dec’10 with Abbuissa Marketing & Distribution, Qatar (Doha) as Key Account Executive

Jun’07-May’10 with Pepsico India Holdings Pvt. Ltd., Tamil Nadu, Pondicherry, Kumbakonam & Velamkanni as Customer
Executive (Team Size: 5 Distributors & 19 Salesmen)

Academic Details
 MBA from RVS Institute of Management & Research, Coimbatore, Bharathiar University, Coimbatore in 2007
 BBA from University Institute of Technology, University of Kerala, Alappuzha in 2004

Organizational Projects
 Sales Promotion of Diet Pepsi and Distribution Network in Pepsi Co. Holdings India Ltd. in Coimbatore, India
 Sales Promotion of Aluminium Sheets in AVT Material Division, Cochin, Kerala
 Determining Sales Related Marketing Strategies TNET Technologies, Cochin, Kerala
 Organizational Studies on Mercantile Traders and on Adarsh Coir Mills
 A Study on Distribution Channel for New Line of Distribution in NFIC (LUNA), Hail, Saudi Arabia

Personal Details
Date of Birth : 4th November 1983
Address : Rozario Bhavan, Sea View Ward, Alleppey, Kerala, India- 688012
Languages Known : English, Hindi, Tamil, Arabic and Malayalam
Driving License : Indian, Oman & KSA License