ACADEMICS

Year Course Major University /

Institute
2011 Master’s in Human Mahatma Gandhi
Business Resource & University,
Administration Marketing Kerala, India
2009 Bachelors in Marketing Mahatma Gandhi
Business University,
Administration Kerala, India

WORK EXPERIENCE:

I. Wet Fish Trading LLC ( in collaboration with

SANOJ KUMAR Bidfood Middle East )
Key Account Manager
Experience Summary
(May 2021 – present)
Sales – 6 years
Procurement – 3 years Products:
Premium seafood range (fresh & frozen)
Administration – 3 years
Customer Service & Team Lead – 3 Location handled:
years 5 months Dubai (U.A.E.)

Product Expertise Key Responsibilities:

 Fresh, Chilled & Frozen Seafood
 Frozen Meat & Poultry
 Frozen Vegetables & Fruits
 Juices & Smoothies
 Hot Beverages
 Italian Spring & Sparkling Water
 Uniforms & Apparels
 Safety Uniforms & Equipment
Contact
+971502966455
+97143593764
linkedin.com/sanoj-kumar-
6ba5b91a
sanoj2287@gmail.com
622, Alwan Residence, IMPZ,
Dubai, U.A.E
 Assignment to promote sales under seafood category.
 Managing company’s existing customers in an efficient
way.
 Adding new SKUs with the existing customers.
 Adding potential customers
II. Magenta Group (Mitras International) –
HORECA Division, Dubai.
Sales & Business Development
(November 2020 – April 2021)
Products:
Brands: Delsea and Royal Atlantic
 Seafood category (frozen, fresh and chilled)
 Poultry category (frozen and chilled)
 Meat (frozen & chilled)
 Value Added product (cold cuts, Turkey, Beef and Chicken
sausages, Mortadella, Ham, Bacon etc.)
 Customised products with different flavours.

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Other Details
Date of Birth : 22nd December 1987
Nationality : Indian
Passport No. : T8242528
UAE Driving
License : LMV valid upto
August 2026
Marital Status : Married
Languages : English, Hindi,
Malayalam, Punjabi
Skills
Closing Sales Deals
Cross Selling Strategies
Strong Customer Network
Excellent Communication
In-depth Product Knowledge
Pricing & Negotiation
Team Management
Self-Motivation
Training & Development
Customer Service
Documentation
IT Skills – MS Office & Internet
Applications
Time Management
Awards & Accolades
TCS Best Performer Award in
2012-2013 in the area of business
operations.
Coordinator for the National
Level Management Conclave,
SARGASADHANA Year 2010.
First Class Certification in
Dakshina Bharat Hindi Prachar
Sabha.
Locations handled:
Dubai (U.A.E.)
Key responsibilities:
 Developing new customer relationships.
 Managing company’s existing customers in an efficient
way.
 Adding new SKUs with the existing customers.
 Liasing between the logistics and customer for timely
delivery of orders.
 Follow-up for the orders and recovery of payments.
III. FSL Foods FZE, Dubai U.A.E – HORECA
Division
(Subsidiary of Food Specialities Ltd.), Dubai, U.A.E)
Sales Executive (June 2018-October 2020)
Products:
Frozen Meat, Poultry (Various Brands), Fruits and Vegetables;
Beverages include Juices (Krogab, UK), Tea (Harney & Mighty
Leaves), Coffee (Delta), Smoothies (Dira Frost) and Italian Water
(Sole); Kitchen Culinary (Vega); Uniforms & Apparels
(Chefworks, U.S.A.)
Locations handled:
Emirate of Sharjah, Ajman, Umm Al Quwain, Ras Al Khaima,
Fujairah and selective customers from Dubai & Abu Dhabi.
Key responsibilities:
 Developing new customer relationships.
 Managing company’s existing customers in an efficient way.
 Cross-selling of the products to the customers within the
product range of the company.
 Achieving financial objectives by maximising Sales volume
and Revenue for the company; targets set monthly, quarterly
and annually.
 Preparing Quotations / Purchase Orders for the prospective
sales.
 Preparing Dashboards / MIS for presenting to the Senior
Management of the Company.
 Aftersales services and redressal of grievances.
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IV. Uniform Store LLC, Dubai, U.A.E.
(SME Division)
Manager (May 2017 to May 2018)
Managed all the activities related to procurement, sales and
office administration. Leading a team of 23 people,
comprising of 3 Sales Executives, 1 Admin & Accounts
Personnel, and the balance skilled & unskilled workers for
logistics and office support.
Products:
All kinds of Uniforms and Safety Accessories.

Locations handled:
GCC countries

Key responsibilities:
Procurement:
 Vendor Management – Identifying suppliers for best quality
materials available in the market at minimum cost.
 Prepare and process Purchase Orders for the enquiries.
 Ensure stock availability for the regular orders at optimal
cost.
 Supervise all stock records viz., purchases, sales, stock in-
hand etc.
 Logistics Management for imports and exports of products.
Sales:
 Represent the company for tenders / contracts.
 Formulating Company policies liaising with suppliers and
customers.
 To train the Sales Executives and give them appropriate
feedback based on their performance.
 Managing Customer meetings to finalise the order.
 Minutely working on the customer requirements and
aftersales services by way of seeking feedback on products.
 Handling sales grievances and returns.

Administration:
 Prepare Budgets and review monthly & yearly targets.
 Present the Staff Performance and Budgets to the top
management of the Company.
 Monitor all the required compliances for the Company e.g.
renewal of Trade License, Staff Visa etc.
 Ensure regular operational expenses viz., salaries, rent,
DEWA etc.

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V. Three Colours Safety Eqpt. Trading LLC,
Sharjah, U.A.E.
Executive (April 2015 to April 2017)
Products:
All kinds of Uniforms and Safety Accessories.

Locations handled:
GCC countries

Key responsibilities:
Sales:
 Develop and maintain strong business relationship with the
customers.
 Represent the company in customer meetings.
 Maximize sales and profit of the company and achieve the
assigned targets, monthly, quarterly and annually.
 Adding new product range based on customer
requirements.
 Prepare Sales promotion schemes to boost sales and revenue.
 Customer Feedback on products.
 Aftersales services and redressal of grievances.
Procurement:
 Stock reporting on weekly basis to the top management.
 Cost Budgeting in terms of sales target.
 Pricing and negotiation.
 Vendor Management.

Office Administration:
 Preparing Invoice / Quotations / Purchase Orders.
 Arranging Logistics and preparing Delivery Note.
 All administration tasks including Attendance Management,
operational payments, co-ordination with the factory,
attending enquiries (telephonic & emails), petty cash, filing
and record maintenance of all relevant documents.

VI. Tata Consultancy Services (project Passport

Seva Kendra)
Senior Associate/ Team Lead (October 2011 to
March 2015)
Location: Kottayam and Kochi (Kerala, India)

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 Key responsibilities:

 Attend walk-in candidates at the Passport Office, solve their

queries and ensure candidate satisfaction.
 Communicate the necessary information to the candidates
regarding various options to submit an application for
passport and its renewal.

 Assist the candidates with verification of supporting

documents, processing of the application and preparing file
management exit report.
 Respond to and follow up candidate enquiries using
appropriate methods.
 Maintain daily and monthly reports.
 Worked as a backup Admin to provide appropriate support
& assistance to the colleagues.
 Arrange staff meetings and work alongside the Customer
Service Manager to ensure that the SLA’s (service level
agreements) are transacted accurately and within
recommended guidelines to the highest ethical standards.
 Orientation and guidance to the new staff members joining
the team.
 Obtain feedbacks from colleagues and discuss ways to
continue to deliver high standards of customer service
during the staff meetings.
 To be empathetic and resolve the issues.

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