Brandwatch

Brandwatch A New Kind of Intelligence

Brandwatch |
● 2,400+ clients (brands and agencies) in 70+ countries
Numbers ● 3 flagship products Brandwatch Consumer Research / Brandwatch
Vizia / Brandwatch Audiences built in-house

● 530+ employees globally

● 33% of staffare in Engineering

● 10 offices:
○ Brighton (headquarters) & London, UK
○ Berlin & Stuttgart, DE
○ New York & Boston, USA
○ Paris, FR
○ Madrid, ES
○ Singapore, SG
○ Sydney, AU

● 7 regions: NA, LATAM, EMEA, DACH, FR & Southern Europe, APAC,

Australia & New Zealand

● 3 acquisitions: PeerIndex + BuzzSumo +Qriously

● 1 merger: Crimson Hexagon

A new kind of intelligence

“Anew kind of intelligence, bringing structure and

meaning to the voices of billions of people, so that
our customers can make decisions that truly
connect with consumer needs”

Giles Palmer - Founder &CEO

 The Solution Suite

BuzzSumo Audiences Consumer Research Reviews Vizia

ResearchContent Understand People Analyze Conversations Monitor Reviews Share Insights

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Unprompted Consumer Opinion Marketing Data

Enterprise API’s
 |How works problems solve…
closer
customers leverages technology

Collect Enrich Discover Drive

data context insights impact
10 years historicaldata BrightView Consumer Research, Distribute insights at
Buzzsumo, Marketing scale
and Reporting apps
Customers |
How we differentiate
Smartest AI Most Data

Trusted
Enterprise Global
Solution Partner
 Smartest AI

Custom Classifiers
Machine learning powered byBrightView
lets you train the system to categorize
the data in any way youwant.

Iris
our AI Analyst surfaces trends
at a glance.

Image Analysis
Detects objects, actions, scenes and
logos so you can analyze what the world
sees.
 Most Data

Historical Context at your Fingertips

1.3+ trillion posts dating back to 2010.

Best-in-class ongoing coverage

16 billion+ new posts are added every
month.

Combined Data Partnerships

Special relationships with Twitter,Tumblr And many more…
and Reddit and partnerships that provide
‘dark web’, Sina Weibo, paywalled and
print news sources
 Enterprise
Solution
The most FlexibleUI Brandwatch
Envision your data with different
visualizations. Find new angles in your
data, driving unique insights to fuel Unprompted Insights Enterprise-held Data
your competitive edge.

Share your insights

Delivered to all stakeholders, from Revolutionized Reporting
Prompted Insights
proactive alerts to intelligent reporting,
to drive impactful businessdecisions

The most holistic coverage

Obtain the deepest customerinsights
with unprompted and prompted data.
 Global Partner

A 99% customer satisfaction score

A team of subject matterexperts

around the globe

Strategic guidance
on tying digital data to business
outcomes
Use cases
Use Cases

1) Brand Management
2) Content Strategy
3) Competitor Analysis
4) Customer Experience
5) Influencer Marketing
6) Crisis Management
7) Market Research
Brand
Management

Track brand health over

time.
Analyze key trends
around your business.
Optimize your brand
messaging with
tangible data.
Content
Strategy

Discover audience
content affinities.
Measure what content
performs best for your
audience.
Amplify your content
with the right audience.
Competitor
Analysis

Measure your share of

voice.
Understand brand
perception across the
globe.
Dive deeper into
sentiment to add
context to your
analysis.
Customer
Experience

Map the customer

journey.
Analyse sentiment,
topics and conversation
at every touch point.
Spot pain points that
stop customers
returning.
Influencer
Marketing

Instantly identify top

influencers
Discover effective
micro-influencers.
Optimize your
influencer strategy by
benchmarking ROI.
Crisis
Management

Get a critical head start

with real-time signals.
Power your command
center with live datato
see problems instantly.
Alert the entire
organization with the
right information.
Market
Research
Test and Validate your
hypotheses with the
actual voices of your
customers.

Real-time customer
behavior and perceptions
at your fingertips.
 Piyush Yadav
Manager – Enterprise Solutions
Piyush.Yadav@onedirect.in
+91 9094442043