PRODUCT COSTING

PER JAR 2 Jars VOLUME 22 Jars VOLUME @ 2200 JARS

Php Php Php
Kalabasa 3/4 Kilo 25.00 10.00 5.00
Honey 35.00 20.00 10.00
Sesame Seed 25 grams 10.00 5.00 2.00
Glass transparent Jar 300 ml 10.00 6.00 3.00
LPG 10.00 2.00 1.00
Label 0.10 0.05 0.03
Sealer 0.10 0.03 0.01
Price Sticker/ Barcode 0.25 0.20 0.10
Capital 90.45 43.28 21.14 (variable cost)

SRP 200.00 200.00 200.00 price structure ( only one price PRICE
) CEILING
Total Sales Gross 400.00 4,400.00 440,000.00 (total economic value)

TOTAL PROFIT 219.10 3,447.95 393,492.00

Per Jar Profit 109.55 156.73 178.86

PRICE STRUCTURE for MARKETING STRATEGY

Product Launching
FREE TASTE Product sampling in the supermarket
TIE UP with the Supermarket For every 500 pesos worth of grocery customer can avail 1 Jar @ 150 pesos Price range and price policy PRICE FLOOR 150.00

Online Selling
Product Launching
Like and Share For every 5 like and share a customer can order 1 Jar @ 150 pesos Price range
Reseller Mimimum of 10 bottles reseller cost per bottle 100 pesos (price policy)

DRIVERS

COCOJAM 370 GRAMS 239.00