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Functional Strategy Map - Zara Fast Fashion
Functional Strategy Map - Zara Fast Fashion
perform poorly
distribution
up with the latest activities intensive and finishing Focus Zara’s factories on pattern design and
activities cutting, and on final finishing and inspection
Create a climate of
trends
Outsource the sewing of garments to 450 small
in the stores
of the items and labor-intensive, scale- Provide these long-term subcontractors with
insensitive activities to technology, logistics and financial support
activities to nearby contractors
contractors, giving
Supply &
Arteixo
merchandise through a
promote the brand
in key locations to
“ ST R AT EGY -O PERATIONS CO NT I NUUM ” GO ES F RO M A B STR AC T/GENERA L STR ATEGY TO CO N CR ETE/ SPEC IF IC AC TI V I TIES