BUSINESS CASE ON ADIDAS
Timeline
1924
"Gebrüder Dassler Schuhfabrik"
was registered by Adi Dassler
1972
The Olympic Games opened in
Munich. Adidas unveiled a new
logo; The Trefoil, symbolizing
performance.
1954
During the World Cup finals, the German
national football team won against the
unbeatable Hungarians. This helped
Adidas and its founder become a
household name on football pitches
everywhere
1978
Adi Dassler died. The wife of
Adi, Käthe, took over, with the help of her
son, Horst Dassler.
1970
Adidas delivered the official ball,
TELSTAR, for the FIFA World Cup.
Then started a great partnership, with
Adidas providing the Official Match
Ball to every FIFA World Cup that
followed
1995
Dreyfus-Robert Louis, the new CEO. He
transformed the sleeping giant into a
marketing-driven company from a sales
giant, with the marketing slogan: "We
knew then, now we know."
 Differentiating factors
People
They try to positively influence the lives
of their employees,factory workers and
people living in the communities where
they have a business presence.
Sustainability
They try to reduce the environmental
footprint of both operations and
suppliers factories.
Product
They constantly try to create new
products through efficiencies , increased
use of more sustainable materials and
innovation.
Partnership
They engage with critical stakeholders and
collaborate with partners to improve the
sportswear industry
 Internationalization

The internationalization process for Adidas began in 1950 by

exporting to Canada, Scandinavia, and Switzerland.

The next big step in the internationalization process came in 1958

when the first adidas foreign subsidiary was set up in Canada,
followed by a French subsidiary in 1959 and another one in South
Africa in 1972.

Adidas acquired the Salomon-group in 1997 including its

subsidiaries Arc’Teryx, Bonfire, Cliché, Mavic, Salomon, and Taylor-
Made and changed the name to Adidas-Salomon AG.

The Adidas group is virtually available in every country in this world

with its 170 subsidiaries, are directed from the headquarters in
Herzogenaurach (Germany).
 Split

Both brothers joined the Nazi party,

but Rudolf was slightly closer to the
party. After the war Rudolf was picked
by American Soldiers, and accused of
being member of Waffen SS, he was
convinced that his brother betrayed
him.

After the division, PUMA and Adidas

entered into a fierce and bitter rivalry.
On the problem, Herzogenaurach's
town was split, leading to the
nickname "the town of bent necks".
Strategy Acquisition of Reebok
Extended geographical scope and a more
balanced profile of revenue.
World-class and talented jobs- Adidas-
Salomon and Reebok also brought the new
group an outstanding team of talented and
seasoned employees.
In main sports categories, a more
comprehensive offering of items.
Improved R&D and cutting-edge
technological capabilities.

Finance
Active to profits
High cash flow running
Thank You

Akshit Sood- M20MS005

Anjana Tamma- M20MS008
Arunika Khaitan- M20MS013
Ankita Kapur- M20MS010
Jerald Netto- M20MS027
Manit Gupta- M20MS032
Nidra Chakraborty- M20MS035
Nishith Tiwari- M20MS036