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Regulatory bodies.
Regulatory bodies:
The term regulatory bodies is an organisation or government agency that is legally responsible for
monitoring and regulating certain aspects of human activity. It is structured and set to maintain a set
of rules and regulations people should be aware of.

IPSO:
IPSO is the Independent Press Standards Organisation. IPSO makes sure that
member newspapers and magazines follow the Editors Code in the UK.
It was established on 8 September 2014.
The press complaints commission was the regulator before the IPSO. They
had been the main industry regulator of press in the United Kingdom since
1990.
They aim to investigate complaints about printed and online material that
might breach the Editors Code, they also can make newspapers and
magazines publish corrections or adjudications if they breach the Editors
Code. IPSO also monitors press standards and requires newspapers and magazines to submit an
annual statement about how they follow the Editors Code and handle any complaints that they
recieve.

H ow they do it:
To set and monitor these rules and standards they also investigate any serious standards failings and
can fine publishers up to £1 million in cases which are particularly serious and systemic.
They also offer a free 24 hour anti harassment advice line, and run a low cost compulsory arbitration
scheme, this helps to settle legal disputes.
They also offer advice for editors and journalists and provide training/guidance for them so they can
uphold the highest possible standards.
IPSO also works with charities, NGOs and other organisations to improve and support press
standards.
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Editor’s Code of Practice:
The editors code of practice sets out the rules that newspapers and magazines regulated by IPSO
have agreed to follow. The code was written and administered by the Editors Code Committee and
enforced by IPSO.
It sets the framework for the highest and professional standards that members of the press are
subscribing to the Independent Press Standards Organisation which have undertaken to maintain.
It's the cornerstone of the system of voluntary self regulation in which they have made a binding
contractual commitment. It balances both the rights of the individual and the public's right to know.
Code application:

Clause 1: Accuracy.
The code clause 1 accuracy, ensures that the press must take care not to publish inaccurate,
misleading or distorting information or images, including headlines not supported by the text.
A significant misleading , distorting statement must be corrected and an apology published. A fair
oppurtunity to reply to significant inaccuracies must be given and the press must distinguish clearly
between comment and factual truth. The purpose of this code is so that things cannot be
manipulated or distorted. Grazia needs to make sure that they do not publish inaccurate or
misleading images or headlines that aren't supported by the text. They also need to make sure that if
they do they make an apology and correct what they have said if that were to happen.

Clause 2: Privacy.
The code clause 2, privacy, is entitled to respect for their private life, family life, home, physical, and
mental health. Editors will be expected to justify intrusions into any individual's private life without
consent. In considering an individual's reasonable expectation of privacy, account will be taken of the
complaints' own public disclosures of information, it is unacceptable to photograph individuals
without their consent, in public or private places where there is a reasonable expectation of privacy.
Grazia needs to make sure that they have respect for people's privacy and they need to make sure
that the content that they cover does not intrude a person's private life.

Clause 3: Harassment.
Clause 3, harassment states that journalists must not engage in intimidation, harassment or
persistent pursuit. They must not persist in questioning, telephoning, pursuing or photographing
individuals once asked to desist; nor remain on property when asked to leave must not follow them.
If requested, they must identify themselves and whom they represent. Grazia needs to make sure
that they do not engage in intimidating and harassing others.
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Judgement:
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Judgement:

The magazine That's Life has been accused of breaking clause 1, accuracy, clause 2, privacy, and
clause 3 which is harassment. The complaint was not upheld so That’s Life magazine had been
proven to do nothing wrong.

William Keen did not have any affair with a woman named Tanya, he also said it included several pictures
of him with his son, and he had not consented to these photographs. This breaches both clause 1 and
clause 2, clause 1 states that, ensures that the press must take care not to publish inaccurate,
misleading or distorting information or images, including headlines not supported by the text. Clause
2 states that the code clause 2, privacy, is entitled to respect for their private life, family life, home,
physical, and mental health. Meaning that breaches of this have a consequence such as the magazine
being sued and more. In conclusion the complaint was not upheld and more research has to be done.

Privacy

The privacy code says that people are entitled to respect their private life, family life, physical life and
mental health. William claimed that this had been broken and that privacy had been breached when
they posted images and talked about his son. It clearly states that editors will be expected to justify
intrusions into any individual's private life without consent.
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Regulatory bodies.

ASA :

The advertising standards authority is the self regulatory organisation of

the advertising industry in the united kingdom, the ASA is a non statutory
organisation and so cannot interpret or enforce legislation. It's code of
advertising practice broadly reflects legislation in many instances.

H ow they do it:

The ASA handles complaints by providing a proportionate and fair process for all involved parties.
Just one complaint can prompt them to take action if there appears to be a problem under the
advertising rules. They accept complaints from both the public and the industry, they protect the
anonymity of members of the public who lodge complaints unless there is a good reason to reveal
their identity.

Complaints are assessed by:

Considering what harm or detriment has occurred or may occur;

Balance the risk of taking action versus inaction;

Consider the likely impact of our intervention;

And considering what resource would be proportionate to the problem to be tackled.

They contact the advertiser whenever a complaint indicates that an ad might have broken the rules,
but may not start a formal investigation into every case.

They assess the complaint, where relevant they may be able to suggest another organisation that can
help.
Then they work on resolving the complaints and investigate serious problems and a formal
investigation may be needed, if the problem is serious they may ask the media to limit or stop
airing/publishing or distributing the ad until the investigation is complete. Advertisers and
broadcasters are required to reply to us in 7 working days or 5 working days for cases involving issue
of harm or offence. If they don't reply promptly they can automatically be found to be breaking
advertising codes or their broadcast licence.
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Misleading advertising
Misleading advertising is about having evidence to prove claims. Marketing communications must
not be materially misled or be likely to do so, things such as exaggerations or unrealistic ideals
cannot be portrayed to a consumer.
Products cannot be misleading or made out to be better than they are since it is unfair and not a true
representation of what is being advertised. This means that the adverts in Grazia cannot portray
things in an exaggerated manner or create unrealistic ideals that could influence or harm consumers.
A way they can avoid this is being truthful and not including promises or claims they cannot support
with evidence.

Harm and offence

These are rules to ensure that advertisements do not cause harm or serious widespread offence to
students, this relates to shock tactics, which are strategies that use violent or extreme
action/imagery to shock a person into doing something. They also cannot use things such as unsafe
practices or photosensitive epilepsy.
This means that Grazia cannot include things damaging mentally or physically to consumers and that
they have to keep things friendly and safe, by not using things such as violence or extremism as a
way to get consumers to do something in their advertisements. An example is that they will not
include things such as propaganda and manipulating people out of fear to vote for a certain party
etc, since this is unfair and unsafe.

Privacy
Privacy covers rules about depicting members of the public and that people are entitled to respect a
person's private life, family life, home, physical and mental health. It is unacceptable to use off the
record information that a person has not consented into being released to the public, this also
applies to images or text messages, or anything that a person has not allowed to be out to the public.
A way that Grazia will avoid this is by not using private information or images an individual has not
consented to, to be released to the public in their adverts.
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Judgement
The advert had complaints that challenged whether the efficacy for the medical conditions listed in
the ad were misleading and could be sustained.
The ASA then researched about it and found that there was in fact information that was misleading.

Outcome:
The ad must not appear again and the ASA told Cheshire Health and Medical Professionals to ensure
that they did not imply or state that the Super Inductive System could provide immediate and lasting
relief from pain in general, or from pain resulting from any of the sources listed in the ad, unless they
held adequate evidence to substantiate their claims.