ZARIN

Ritesh Agarwal Grant Report – Quarter 1

Project Overview

Start-up venture has made significant progress across all business functions. Have developed
better understanding of a highly competitive seafood industry by constantly interacting with
domain experts. Enhanced business operation capacity for executing continuous orders.
Strengthened sourcing capability through regular interaction with farmers across Kashmir.
Parallelly working on legal documents for ‘Pvt Ltd’ company structure.

Status Update

Thermocol Box – Rifat Amin took up the responsibility to assess vendors across Delhi/NCR
region and finalise the contract. We successfully transported 435 boxes from Delhi to Kashmir
during the peak winter season which has never been done before.
Rifat recall by saying ‘It was a great experience as I had to challenge my own
limitations and move out of my comfort zone’.

Storage Facility – Rented a storage facility of 220 sq.ft at Tengpora which is on Jammu-
Srinagar Highway. The facility will be utilised for storing Thermocol Box and other packaging
material.

Business Operations – There was increase in demand for the product during Christmas & New
Year. Continuous orders were fulfilled despite harsh weather condition & limited availability
of packaging material. Travelling early morning at 5:00 AM with temperature falling below -8
degree celsius for close to 175 kms for each order was indeed arduous. Even the minutest
detail had to be taken into consideration due to increased encounter activities across Kashmir
Valley.
Faaiz recalls by saying ‘Detailed Planning was the key for executing large orders efficiently for
our clients’.

Marketing & Sales – Meeting with eight potential seafood customers took place in Mumbai.
Customer insight on ways to develop a market for the new product was beneficial. Personal
interaction with potential clients also helped in building confidence. Currently working
towards building product awareness on social media platforms.
Saurav recalls by saying ‘Introducing Rainbow Trout is going to be tedious but yet very
rewarding as it will benefit farmers community across the Himalayan Belt’.

Challenges & any support/guidance required

Implementation of tech based solution to streamline backend operations.

• To obtain real time data on current stocks
• Efficient planning to provide fish feed & other essentials
• Help farmers to calculate revenue for each batch of fish cultivated
• Will help to streamline logistics from farmers destination
Need support for taking this idea forward
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Ritesh Agarwal Grant Report – Quarter 1

Achievements/Tasks Accomplished

1) Sales Graph of previous six months

Sales Graph - Last 6 Months

800
600
400
200
0
Jul'20 Aug'20 Sep'20 Oct'20 Nov'20 Dec'20

Quantity (In Kgs)

Execution of orders was possible because of the grant fund obtained during November’20.

2) Raw Material procurement from different districts/towns of Kashmir.

3%
11%
Anantnag
17% Pulwama
Kulgam
69%
Dara

Supported 5 farmers across four districts/town till date.

3) Number of Cities

Customer Demographic

6%

Bangalore
36% Mumbai
58%
Kochi

Our focus is to supply at 3-4 metropolitan cities and cater to numerous customers.
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Ritesh Agarwal Grant Report – Quarter 1

4) Gender Equity Support

Gender Specification
Gender

1200
1000
800
600
1065
400
200
0 90
Male Female

We are constantly focussing on supporting women farmers across the region. Looking
forward to associate with many more in the upcoming quarter.

Upcoming Fund Utilisation

• Working Capital Requirement

• Social Media Marketing
• Strengthen Relationship with Farmers
• Add new customers
• Increase Order Volumes
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Ritesh Agarwal Grant Report – Quarter 1
Fund Utilisation
Fund Utilisation - Quarter 1 - Proposed vs Actual
Sl.No Department Current Status Budget Actual
1 Marketing
Website Creation In-Progress 30,000 1200
Branded Tapes In-Progress 12,000 25664
E-Brochure No 6,000 0
Branded Stickers No 4,000 0
Social Media Marketing No 12,000 0
SEO for Website No 10,000 0
Visiting Cards Complete 2,000 280
TOTAL 76,000 27,144

2 Sales
Business Travel - Mumbai Complete 30,000 8131
(Interaction with Potential Client)
TOTAL 30,000 8,131

3 Business Operations
Working Capital N/A 1,00,000 1,50,066
Thermocol Boxes Complete 40,000 75968
Thermocol Boxes - Transportation Complete 0 22000
Tape Dispenser No 2,000 0
Stationery - For Packaging Complete 2000 3304
TOTAL 1,44,000 2,51,338

4 Business Administration
Legal Entity Creation In-Progress 25,000 0
Joint Bank Account Creation In-Progress 5,000 0
Accouting Software Cloud Based In-Progress 5,000 0
GST & Trade License Legal In-Progress 4000 0
FSSAI License In-Progress 3,000 0
TOTAL 42,000 0

5 Procurement
Business Travel - New Delhi Complete 8,000 13387
(Thermocol Box + Stationery+Research)
TOTAL 8,000 13387

GRAND TOTAL 3,00,000 3,00,000

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Ritesh Agarwal Grant Report – Quarter 1

A glimpse of our work

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Ritesh Agarwal Grant Report – Quarter 1

Storage Facility
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Ritesh Agarwal Grant Report – Quarter 1
Order Execution
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Ritesh Agarwal Grant Report – Quarter 1

Client Meetings
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Ritesh Agarwal Grant Report – Quarter 1