12/24/21, 10:51 PM https://pib.gov.in/PressReleaseIframePage.aspx?

PRID=1762119

 Ministry of Information & Broadcasting

 I & B Secretary Visits proposed site of National

Centre of Excellence in Animation, VFX and
 Gaming, Comics in Mumbai


Interacts with film & entertainment industry
 leaders
Posted On:
08 OCT 2021 3:48PM by PIB Mumbai

Mumbai | October  8, 2021

The proposed National Centre of Excellence in Animation, VFX, Gaming &

Comics project in Mumbai got a further push with the Information &
Broadcasting Secretary,  Shri Apurva Chandra, visiting the site and holding wide
ranging consultations with various stakeholders, as part of his two day tour.

Secretary, Shri Apurva Chandra, a Maharashtra cadre IAS officer, visited the
proposed site of NCoE AVGC near Film City – a 20 acre land allotted by
Government of Maharashtra.    Ministry of I&B is developing the Centre in
collaboration with IIT Bombay.  Shri Chandra also held detailed discussions with
Director IIT-Bombay, Prof. Subhasis Chaudhary.

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The Secretary also visited the Whistling Woods International Film Institute
located in Film City Complex and met with Shri Subhash Ghai and others. Shri
 Apurva Chandra also visited various private production facilities in Mumbai,
including the Firescore Interactive, which is a hyper-casual game development
studio. He interacted with studio officials and technicians to understand the
technological advancements in the VFX industry. Later Shri Chandra held
detailed interactions with the leaders of the film and entertainment industry at
the Yash Raj Studios to understand the filmmakers’ perspective.


Notably, the Indian animation, visual effects (commonly abbreviated as VFX)

and gaming industries have grown and evolved over the last two decades. With
more and more filmmakers and TV producers going in for technology-driven
products such as VFX and animation in a big way to woo Gen X viewers, there is
a growing demand for skilled professionals in the sector. 

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Indian Companies in the gaming industry have also evolved from being
outsourcing companies for western game studios to being pioneers in designing
and developing games. Going forward, the AVGC sector is expected to have a
greater impact on the society – fostering creativity at a grassroots level and
being a medium to communicate Indian values to the next generation, apart
from generating employment for many.

NCoE AVGC has been envisioned to address this skill requirement by imparting
quality education and short programmes in the field.    It aims at creating a
world class talent pool in India to cater to the Indian as well as global
entertainment industry.
***

PIB Mum/RT/SC/PK
*** 

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