Christine Bianca B.

Chua 1

THE ENTREPRENEURIAL MIND

Christine Bianca B. Chua 04/10/ 2021

Name: _________________________________________ BSA 1-B Date:
________________________

ANALYSIS OF MARKET AND CONSUMER BEHAVIOR

Let’s Try This!

I have provided you with a matrix as you answer the following questions:
1. Who is your primary target customer?
Do a segmentation and describe your target group in detail! If your primary is the end
consumer use the following attributes:
Age, gender, location, income level, social class, occupation, education, other (specific to
your industry).
State precisely how, when, why and where these customers buy.
If your customer is a business customer provide details about industry location, size of
firm, quality, technology, and price preferences.
2. What are the customers’ needs and wants?
List the product or service attributes or features that are most important for your
customers when they make the purchase decision. Important attributes can be: o Quality,
price, design, branding, warranties, follow-up service…

This section is about the most important person for your business – your customer. Your customer is the
one you have to attract. Your customer is the one who will pay for your product or service. And your
customer is the one your competitors want to convince to leave you.

Who is your primary target customer?
(Do a segmentation and describe your target group
in detail! If your primary is the end consumer use
the following attributes:
• Age
• Gender
• Location
• Income level
• Social class and occupation
• Education
• Other (specific to your industry)
Which particular markets will you target / focus
more attention on and why?
State precisely how, when, why and where these
customers buy.
If your customer is a business customer provide
details about the following attributes:
• Industry (or portion of an industry)
• Location
• Size of firm
• Quality, technology, and price preferences
• Other (specific to your industry)
If you already have customers – that is even better.
Then provide the following:
• Names
• Addresses and phone numbers
Letter of interest or intent to buy your product or
service
What are the customers’ needs and wants? List the
2
Primary Target Customers
SUPPLIUM (Merchandising Business that
sells school and office supplies)
Primary Target Customers:
Students
Age: 10 years old and above
Gender: Female and Male
Location: Mainly Bulan, Sorsogon and its
surrounding barangays but it doesn’t mean that
we can’t reach far places.
Income Level: Since my products and
services are affordable, I think a person who
has Php. 10,000 as their monthly income can
buy my products.
Social Class and Occupation: Even in Lower
class can buy my products; I would say that
anyone can buy my products and avail my
services.
Education: Pre- School and University
Students can order and buy my products.
Overall, my primary target customers are
students, teachers, staffs and individuals who
considers school and office supplies as their
needs.
I think I will focus on the needs of the
individuals so that people will come
continuously on my store. I will use the
monopolistic competition since sellers sell
similar yet slightly different products.
CUSTOMERS:
Name: Arvin Cris Dabac
Address: Zone- 2, Bulan, Sorsogon
Phone Number:
Name: Iane Christine Levantino
Address: San Roque, Sorsogon
Phone Number:
Name: Mac Allen C. Vale
Address: Nasuje, Sorsogon
Phone Number: 09512252560
Customer Needs Assessment
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Customers’ needs and wants refers to their

preferences and necessities in their everyday
lives. Like food, shelter, and many more. I
think people need my products since every
office as well as schools utilize these things.
Customers always look for the quality and
product or service attributes or features that are price of the products since they would want
most important for your customers when they make the best quality items yet affordable.
the purchase decision. Important attributes can be: Sometimes, they look for the design and the
• Quality branding of a product for the reason that some
• Price brand is known to have quality even though
• Design that it is expensive.
• Branding
• Warranties
• Follow-up service

Do you have target groups for your product or
service in addition to your primary target group? (If
yes, give the same details for your secondary and
tertiary target groups as for your primary target
group!)
(Secondary and Tertiary Target
Customers)
Secondary and Tertiary Target:
Government Institutions and Companies

Age: 20 years old and above

Gender: Male and Female
Location: Within the vicinity of Bulan,
Sorsogon since the business is located in this
place. The product can also reach on other
places as well.
Income Level: Php 10,000 and above
Social Class and Occupation: Low Class to
High Class; Any occupations are applicable on
buying my product.
Education: Even individuals who didn’t finish
their education can buy on my product:

LETTER OF INTENT/ INTEREST

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To Whom It May Concern,

My name is Arvin Cris Dabac, and I'm 18 years old. I live in Bulan, Sorsogon's Zone 2. I always buy
things on Supplium, which is located near my house, because I am a student who needs to buy products
and has a limited budget. Because I know the owner, I can ask for discounts and buy products and pay for
them later. I'm interested in purchasing things that are both high in quality and low in price because they
are comparable to what I'm seeking for in a product. All I have to say is that I am pleased with Supplium's
products and will purchase more in the future.

Yours Sincerely,

Arvin Cris Dabac

Dear Ms. Christine Bianca B. Chua,

I am writing to express my interest in purchasing your product in the firm SUPPLIUM. We believe the
pricing will be low, but the quality will be high. I'd like to purchase the following items:

1. Journal

2. Ledger

3. Worksheet

As part of this letter of intent, I'd like you to keep my purchase intent a secret until the purchase deal is
finalized and we can make a joint press announcement. This letter does not constitute a binding purchase
agreement. The Purchase Agreement would contain all of the terms and conditions of the proposed
transaction, which would be discussed, agreed upon, and executed by both parties.

Sincerely,

Iane Christine Levantino

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Dear Christine Bianca Chua,

I wanted to confirm my intention to acquire things from your company in writing. I'm expecting that your product
will meet or exceed my expectations in terms of pricing and quality. Please provide me information that will
assist me in learning more about your product's features. I can be reached at 09512252560 if you have any
more queries. Thank you once more, and I eagerly await your response.

Sincerely,

Mac Allen Vale.