Market Opportunity and Consumer Behavior Sourcing from Web Literatures for

Online; and Printed Literature for Offline

How do opportunities affect marketing? Market Opportunity is a situation in which a

product, service, etc. that is potentially wanted or needed by customers is identified by a business
as not being supplied by rival companies. Market Opportunity Analysis is a prime tool to
determine attractiveness and probability of success in the growing market. Companies need to
generate new marketing opportunities to grow their business and increase revenue. Using a
variety of market analyses can create strategic business plans and identify new marketing
opportunities.

Is there any influence of the web experience on online buying behavior? The findings of
the comprehensive literature review are summarized in a model depicting the main categories of
factors affecting the online consumer. The study identifies two groups of uncontrollable factors:
consumer characteristics and environmental influences as well as three groups of controllable
ones: (1) Product/service characteristics. (2) Medium characteristics. (3) Merchant/intermediary
characteristics. Online shopping is the easy solution for busy life in today’s world. In the past
decade, there has been a massive change in the way customers shop. Despite consumers’
continuing to buy from a physical store, the users or buyers feel very convenient to online
shopping. Consequently, online consumer behavior (user action during searching, buying, using
products) became a contemporary research area for an increasing number of researchers to
understand this unique nature of online shopping. The primary goal of a business is to offer
products and services that best serve its consumer needs. A business that fulfills the customer
needs with satisfaction very well is more successful than its competitors as satisfied buyers tend
to make repetitive purchases. The consumer behavior towards online shopping, their liking,
disliking, and satisfaction level. The printed literature is an offline business that is inclusive of
any copy regarding the business meant for investors, employees, or customers. It spans company
goals to direct market advertising.

In conclusion, Market Opportunity and Consumer Behavior Sourcing from Web

Literatures for Online; and Printed Literature for Offline are both relevant and necessary services
that must be introduced in every aspect of the business. However, the use of media as a
marketing strategy to promote products is increasingly in demand by micro and small businesses
(MSMEs). The most popular media are Facebook, Instagram, and YouTube besides blogs.
Another benefit that marketers feel is that they are easy to communicate with customers and
suppliers so that the time spent is more effective and efficient. Efficient because the cost of using
media is relatively cheaper because it uses cellular pulses. In addition to being cheap they can
describe the product description to the community, and at any time can update the information
whether it is a discount or a new product that will increase the income of the business actor or
marketer.