LEAN START-UP MANAGEMENT

REVIEW 1 [TE2]
WINTER SEMESTER 2021-22

Business: AUTI-CARE

19BIT0357 - BRUNDHA K
19BCE0003 - MATEEN JAMAL
19MIS0122 - SRIGANESH D
19BIT0103 - MANAV POPLI
19BCB0132 - BABITHA N

SUBMITTED TO:
Prof.STEPHAN THANGAIAH.S
Introduction:
Autistic children are unable to convey their needs, desires, knowledge, and
feelings, because of which these children experience social and educational
isolation as well as frustration. Cerebral palsy is one of the many neurological
disorders that prevent children from learning to speak and communicate.

Our Vision:
Auticare's goal is to provide people with a way to communicate through typing
and photos. Auticare will be created to help people with special needs
communicate more effectively by utilizing photos to create phrases that can be
understood by others. Auticare will be effective in bridging communication
gaps between people. It can be utilized by people with verbal difficulties as well
as those who want to communicate with people who are deaf.

Services we provide:
 Provide a mode of communication to people through typing and pictures
 Improve communication for people with special needs by using pictures
to form sentences which can be understood by the other person
 Gives voice to the people by tapping on a button to speak a word.
 It has customizable picture vocabulary and also predicts words according
to history.
 Use Auticare to string a set of words together and can tap on a box for the
app to speak it out, on his behalf.
 Live Chat for customer support.

Using computer-based intervention, the specific communication skills that can

be targeted are:
 Increasing vocal imitation
 Learning and increasing new vocabulary words
 Increasing spoken utterances
 Functional language
Computer-based programs must design and developed to:
 Train and teach social understanding and awareness.
 Emotion identification and recognition.

Main customers:
The NGO's that work with autistic and impaired children will be the most
essential customers for our software. These non-governmental organizations
have direct interaction with these individuals. They also have cash to buy
products and devices that are suitable for the people they work with, thanks to
their large-scale work and donations from the public.

Customer interaction basic model:

The disabled person and the person who looks after the disabled person are the
app's users once it has been acquired.

INDUSTRY ANALYSIS AND TRENDS :

The number of children diagnosed with autism or related disorders has grown at
what many call an alarming rate. In the 1970s and 1980s, about one out of every
2,000 children had autism.

Today, the CDC estimates that one in 150 8-year-olds has an autism spectrum
disorder, or ASD. This expanded definition refers not only to autism but also to
a collection of brain development disorders such as Asperger's syndrome and a
condition known as pervasive developmental disorder. Though all the disorders
share some symptoms, they are different in other ways, including the timeline of
symptoms and the severity, according to the CDC.
TARGET MARKET :

1) Children suffering from disabilities.:

Autism affects around 3 million people in the Indian subcontinent, and is being
increasingly recognized as an important issue. Even though there has been a
vast increase in the number of cases being detected, majority of people with
autism in India, still remain undiagnosed, and do not receive the services they
need.

2) Parents and Teachers :

It is very important for a child using AAC that he should be in constant touch
with this form of communication to increase their learning curve and familiarity
with process. Thus, parents and teachers for such children need to learn the use
of the device in order to aid their child and communicate with them.

3) NGOs, Special Schools and Centers working for the welfare of those
suffering:

There are several NGO and school programs that are initiated in aid for children
affected by diseases like autism. They hold special camps for their well-being.
Such NGO personals will require the use of this device in order to teach and
communicate with such children.
Business Model Canvas: