ASSIGNMENT -2

BASICS OF DATATBASES USING SQL/SAS

NAME-AMITOJ SINGH
ROLL NO- 210601054
QUESTION 1
1. ARTIFICIAL INTELLIGENCE USAGE FOR CUSTOMER SERVICE-
Customer service is one of the most reliable sources of input about how
customers feel about the store's operations, and it thus plays an
important part in determining what to improve and recognising new
patterns. AI bots can be used which are popular among these social
websites, these bots give automated answers to the users and they give
quick answers as they understood from the users words and intentions.
2. MACHINE DRIVEN AUTOMATION OF THE BORING STUFF-
Automation refers to making work done by its own. This can be used as
a technique in the business so as to cut the ideal time and wastages and
that too with the help of cost cutting using AI modelling. Narrow AI also
comes into play as they are more focussed on the narrow task .
3. CUSTOMER CHURNING DETECTION-
This technique can be used in identifying the declining trends in the
buying patterns of the customer behaviour using algorithms. This helps
to the management in identifying the gaps and can cover the deviations
if found any,
4. PERSONALISE-
Tailoring AI to our individual demands is one of the most effective ways
to uncover previously unseen patterns. As an example, while the AI-
predicted metrics in a real retail store may be similar, they must be
tweaked and adapted to the customer. The client will be able to see
which elements are working for them and which aren't. A well-tuned AI
application can recognise trends in your potential customers'
interactions with your website, predict when they're ready to abandon
it, and determine when it's the optimum moment to present them
specific offers or types of content.
In this given case, Data Labs made the design versatile for both Bluetooth and
WiFi, as stated in the case study, to ensure that the AI is flexible and will be
able to track and monitor as many clients as possible. This provides the
application with more access than many other systems.
Data Labs has also divided clients based on their age, which is an excellent
metric for appraising customers. This can lead to a new type of analysis in
which we can structure the store and its contents based on attention span,
activity, proper customer approach, and items/sections examined by various
age groups, in addition to existing metrics like foot traffic.

QUESTION 2
In today’s world , business is derived from the customer demand and that too
with the new age technology. There are different kind of the demand patterns
which exist in the market and to study each and every demand pattern it is
very cumbersome process. Because of this it seems to be difficult and
challenging process to forecast the demand.
It is important to forecast as it reduces uncertainty and also provides
benchmark so as to measure the performance and eradicate any deviations.
Organisations develop various technologies to improve the accuracy of the
forecasts and thus take valid decisions so that they can make positive
contribution to the business.
There are various applications of the forecasting such as the demand of the
product, inventory reserves, raw material requirement, manpower
requirements. Simply speaking forecasting is combination of both qualitative
and quantitative analysis. Quantitative forecasts which are most likely used by
the operations and finance team where as qualitative forecast is usually done
by the managerial related work. There are various techniques that can be used
for predicting the demand of the products of the future. These are-
1. PREDICTIVE ANALYTICS- The use of the predictive analysis is to increase
the accuracy of the forecasting demand by taking into account various
factors concurrently. Data driven decisions and avenues for the potential
opportunities are also increased when we use data analytics techniques.
Data analytics is very powerful technique used in supply chain
operations management. Predictive analytics is very much useful for the
 long term forecasting of the demand but are not accurate for the
seasonal demands.
2. TIME SERIES- This is also much wider used technique and take into
account the historical data and forecast the future predictions on the
basis of this data. This helps in understanding the historic trends,
demand patterns, purchasing patterns and so on based on which it is
used according to the business. The time series also focuses on the
major trends identification such as seasonality, cyclicality and
irregularities.
USES OF AI IN RETAIL STORES
1. ASSIST IN CUSTOMER EXPERIENCE SERVICE- AI chatbots helps in
smoothing the customer service as they provide improved search
options and helps in suggesting the related products according to the
customer preference.
2. CASHLESS ENVIRONMENT- Checkout free stores are already
implemented by the amazon AI as when you purchased your products
from the store and leave the store after it will automatically debit the
cart value amount from amazon pay personal account.
3. PRICE PREDICTIONS- Demand, seasonal/short-term trends, product
bifurcations and attributes, the release date of new model of the same
product, and other criteria and attributes are used to forecast the price
of a product. The travel industry is the most obvious application, but it
might also be used in retail. Consider developing an app or service that
lets your customers to see how a product's pricing may fluctuate in the
future. Artificial Intelligence makes this conceivable and simple to
accomplish. Client retention could benefit from a pricing prediction
feature. Predictive analytics and machine learning, on the other hand,
could achieve much more in the retail industry than merely price
prediction.