Eng.

BRIEFING:
In December 2019, the industrial
company Calderería S.C. joined
the brands Trias Sapera and later
Olpres.

IA
TR S

Therefore, was born:

ESECEG R O U P
INDUSTRIAL SOLUTIONS

REASON WHY:
But where does the word ÉSECÈ come from?

From the acronym formed by the ini-

tials of its founder: ES of Sergio
and CI of Cortijo.

APPROACH:
SO, IN AN INTERNAL COMMUNICATION
ACTION... WITH THE AIM OF REINFOR-
CING THE NEW NAMING: WE CREATED A
PERSONALIZED BRANDING FOR EACH
MEMBER OF THE TEAM.

ACCOMPLISHMENT:
The result for all of us in the
group... was a strong sense of
involvement and BELONGING! [Memo-
rabilia and acceptance]

ESECE Group
#WeareBoilermakers

THANK YOUVERY MUCH