Raven Smith

COMM 2010-63050
Social Media Writing
April 15, 2019

1. Interested in joining a historically black Greek-lettered organization? Check out my list of

things to keep in mind before joining at ​www.ravengsmith.com​. #greeklife

Standard of appeal: Impact

Platform: Twitter; I am personally familiar with this platform.

2. A great student is equivalent to an amazing Greek member. The National Pan-Hellenic

Council is full of top performing academic individuals. Want to learn more about seeking
interest from the Council? Visit ​www.ravengsmith.com​ for more information.

Standard of appeal: Impact

Platform: Instagram; I am personally familiar with this platform and it emphases the use of
images.

3. Incoming freshman and transfer students tend to be curious when it comes to Divine 9
organizations. Luckily, ​www.ravengsmith.com​ has a list of advice!

Standard of appeal: Impact

Platform:Twitter; I am personally familiar with this platform.

4. Pro Tip: Do not walk in front, beside, or through a strolling fraternity. Like ever. #thankunext
#justdont #D9 ​www.ravengsmith.com

Standard of appeal: Conflict and impact

Platform: Tumblr; I am personally familiar with this platform and my post is similar to posts on
this site.

5. Discretion is key. We do not want to know you're interested in our organization via Twitter
mentions. Show us your dedication toward your education instead. #majorkey
www.ravengsmith.com

Standard of appeal: Conflict and impact

Platform: Twitter; I am personally familiar with this platform

6. Research, research, and more research. Joining a #D9 is a life long commitment! Make sure
you’re making the right decision. ​www.ravengsmith.com

Standard of appeal: Timeliness and impact

Platform:Google+; I am personally familiar with this platform and it supports useful links to
sites.

7. Did you know that Jada Pinkett Smith, Michelle Obama and even the late Maya Angelou are
members of the Divine 9? Find out which organization is right for you today.
www.ravengsmith.com​ #trendsetters

Standard of appeal: Impact and prominence

Platform: Facebook; I am personally familiar with this platform and my post is similar to posts
on this site.

8. “When you know yourself, your personality, interests, and core beliefs – you can find out how
to contribute to the fraternity or sorority of your choice.” Swipe up for more.
www.ravengsmith.com

Standard of appeal: Impact and currency

Platform: Snapchat; I am personally familiar with this platform and the platform emphasizes the
use of images.
 COMM 2010
Storyboard

Planned Shots Descriptions

Beginning/Setup

- Students on campus are interested in

joining a black Greek-lettered
organization

Middle/Conflict

- Students do not know how to go about

expressing interest to an organization
and do not know which one to join.

End/Resolution

- Information from current Greeks is

distributed to the confused students.

- Students gain knowledgeable

information about joining the National
Pan-Hellenic Council.