Re: What is the differance between R/3 AND CRM Answer

R/3 is an integration of different application suits.

It has its own architecture and way fo functioning.
CRM is all about maintaining the relationship with a
customer. It is supposed to enhance the profit of the
company or organization since the ultimate goal of
any company is profit. Therefore CRM is one step
ahead for their goal achievements.

SAP R/3 is a 3 tier based client/ server based

application. One layer is presentation layer (Client)
which interfaces with the end user. Second layer is
application layer for all business - specific
requirements (Program), and third is database which
contains all information and records about the
system, including transactional and configuration
data.

SAP R/3 has been developed in its own language called

ABAP (Advanced business application programming).

How is CRM and R/3 differ from each other?

R/3 is an integration of different application suits. It has its own architecture and way of
functioning. CRM is all about maintaining the relationship with a customer. It is
supposed to enhance the profit of the company or organization since the ultimate goal of
any company is profit. Therefore CRM is one step ahead for their goal achievements.

SAP R/3 is a 3 tier based client/ server based application. One layer is presentation layer
(Client) which interfaces with the end user. Second layer is application layer for all
business - specific requirements (Program), and third is database which contains all
information and records about the system, including transactional and configuration data.

SAP R/3 has been developed in it's own language called ABAP (Advanced business
application programming).

Different modules of SAP R/3 are - FICO, MM, PP, SD, IS, AM, HRMS, SCM, SEM,
WM etc.

Where CRM is under a business mySAP Business Suit collection (SRM, CRM, SCM etc)
2. CRM Software
Sales Force Automation
- Contact management
Contact management software stores, tracks and manages contacts, leads of an
enterprise.
- Lead management
Enterprise Lead management software enables an organization to manage, track and
forecast sales leads. Also helps understand and improve conversion rates.

eCRM or Web based CRM

- Self Service CRM
Self service CRM (eCRM) software Enables web based customer interaction, automation
of email, call logs, web site analytics, campaign management.
- Survey Management Software
Survey Software automates an enterprise's Electronic Surveys, Polls, Questionnaires and
enables understand customer preferences.

Customer Service
- Call Center Software
- Help Desk Software

Partner Relationship Management

- Contract Management Software
Contract Management Software enables an enterprise to create, track and manage
partnerships, contracts, agreements.
Example: Upside Software, Accruent Software, diCarta, I-Many.
- Distribution management Software

3. Advantages of CRM
Using CRM, a business can:
- Provide better customer service
- Increase customer revenues
- Discover new customers
- Cross sell/Up Sell products more effectively
- Help sales staff close deals faster
- Make call centers more efficient
- Simplify marketing and sales processes

The types of data CRM projects collect

- Responses to campaigns
- Shipping and fulfillment dates
- Sales and purchase data
- Account information
- Web registration data
- Service and support records
- Demographic data
- Web sales data

What is Business Process Management - BPM?

Business Process Management or BPM, is the practice of improving the efficiency and
effectiveness of any organization by automating the organization's business processes.
BPM used to be also know as Business Process Reengineering (BPR).
Many companies have business processes that are unique to its business model. Since
these processes tend to evolve over time as the business reacts to market conditions, the
BPM solution you choose must be easily adaptable to the new conditions and
requirements and continue to be a perfect fit for the company.

In order to use BPM effectively, organizations must stop focusing exclusively on data
and data management, and adopt a process-oriented approach that makes no distinction
between work done by a human and a computer.

- The idea of BPM is to bring processes, people and information together.

- Dynamic infrastructure requires separation of flows, business rules and services.
- Identifying the business processes is relatively easy. Breaking down the barriers
between business areas, and finding owners for the processes is difficult.
- BPM not only involves managing business processes within the enterprise but also
involves real-time integration of the processes of a company with those of its suppliers,
business partners, and customers.
- BPM involves looking at automation horizontally instead of vertically.
- Business Activity Monitoring (BAM) is essential for measurement of BPM impact.
Examples of BPM tasks that your organization performs that should be automated
include:
- Expense Reports Travel Requests
- Purchase Orders Human Resource Management
- New Accounts and Credit Authorizations Sales Orders
- Project Management Software Change Management

What is Business Process Management - BPM?

Business Process Management or BPM, is the practice of improving the efficiency and
effectiveness of any organization by automating the organization's business processes.
BPM used to be also know as Business Process Reengineering (BPR).
Many companies have business processes that are unique to its business model. Since
these processes tend to evolve over time as the business reacts to market conditions, the
BPM solution you choose must be easily adaptable to the new conditions and
requirements and continue to be a perfect fit for the company.

In order to use BPM effectively, organizations must stop focusing exclusively on data
and data management, and adopt a process-oriented approach that makes no distinction
between work done by a human and a computer.
- The idea of BPM is to bring processes, people and information together.
- Dynamic infrastructure requires separation of flows, business rules and services.
- Identifying the business processes is relatively easy. Breaking down the barriers
between business areas, and finding owners for the processes is difficult.
- BPM not only involves managing business processes within the enterprise but also
involves real-time integration of the processes of a company with those of its suppliers,
business partners, and customers.
- BPM involves looking at automation horizontally instead of vertically.
- Business Activity Monitoring (BAM) is essential for measurement of BPM impact.
Examples of BPM tasks that your organization performs that should be automated
include:
- Expense Reports Travel Requests
- Purchase Orders Human Resource Management
- New Accounts and Credit Authorizations Sales Orders
- Project Management Software Change Management

Re: How do you integrate R/3 with CRM

The integration of R/3 and CRM is via RFC interface.

Define
RFC destinations in the system landscape. Mention the
RFC.

Re: How do you integrate R/3 with CRM

1st define a RFC destination between R/3 and CRM then

define site and publication, and subscription to
transfer data between R/3 and CRM.

To exchange data between ECC ( R3 ) and CRM systems

we need
to maintain connectivity for both systems. Please ask
your
Basis consultant to do the following configuration.

Maintain Logical Systems in both systems and link

with
respective clients.
Maintain RFC destinations in both systems pointing to
each
other system.

Maintain Number ranges as mirror images in both

systems.
Ex: Maintain same number range in ECC as Internal and
in
CRM as External or vice
versa.

Below are the steps for the integration between R 3 &

CRM :

SAP ECC :

1) Define logical system for ECC (Name)

2) Define logical system for CRM (To establish the
cross connection)
3) Identify the data which you wanted to copy to crm.
4) Assign logical system to the client

SAP CRM :

1) Define logical system for CRM

2) Define logical system for ECC
3) Assign logical system to client
4) Copy the required data from ECC.