Professional Documents
Culture Documents
Idea Crafting
Idea Crafting
Idea Crafting
Customers
and customer R&D
facing teams
crafting innovation together
Ideas
Partners,
Organizational
suppliers and
processes
collaborators
New service
ideas
crafting innovation together
Serendipitous Orchestrated
crafting innovation together
OR
And most
lose steam
very early
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Standardize and
ensure repeatability
crafting innovation together
Value
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Exploit Protect
Several serendipitous
ideas may actually be
crafting innovation together
inherently
synchronous –
they can be combined
Logical thinking
Analytical thinking
Reductionist Approaches
Linear approaches Ideas and innovation are
by their very nature
which helps us to
Non-linear
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Exploratory
converge
Divergent
narrow down
select
decide
IDEAS don’t happen just like that. They come to prepared minds.
Only prepared minds can transform these thoughts into change. It requires ability to generate and
execute at the same time.
crafting innovation together
Idea Crafting helps generate and build ideas that become the
genesis of change for large enterprises
Inventive Thinking
(inventive triggers,
laws of evolution,
scenario building,
focus on function) Systems Thinking
Lean Thinking
(holistic approach,
(Value maximization,
global optima,
experimentation,
expanded and
learning approach,
connected system
crafting innovation together
elegance)
context)
LIST
(Lean
Inventive
Systems
Thinking)
Closer to
customer needs
• Explore
– Connect with the practitioners; understand the context
– Explore multiple perspectives and dimensions
– Come up with a customized approach (usage of frameworks)
• Engage
– Co-craft innovation in a “live” context using the customized approach
crafting innovation together
innovation contexts.