AN

INDUSTRIAL
VISIT
REPORT

DEEP MASALA LTD.

SHREE K.H. MADHVANI ARTS &COMMERCE COLLEGE
PORBANDAR
SUBMITTED TO
BHAKT KAVI NARSHIH MEHTA UNIVERSITY

UNDER THE GUIDANCE OF

PROF.DR.R.V.KEHSVALA
PREPARED BY:
ODEDARA KANA.
ACADEMIC YEAR: - 2019/20
 PERSONAL INFORMATION

NAME: ODEDARA KANA

FACULTY: B.B.A. SEM-6

SUBJECT: INDUSTRIAL VISIT REPORT PRODUCTION

INSTITUTE: K. H. M. ARTS & COMMERECE COLLAGE.

UNIVERSITY BHAKT KAVI NARSHIH MEHTA

UNIVERSITY.

ROLL NO: 8

ACADEMIC-
YEAR: 2019/20

GUIDED BY: PROF. DR.R.V.KEHSVALAI.

 PREFACE

As a part of T.Y. B.B.A.(sem-6) prescribed by BKNM university

Syllabus, student has to undergone for the industrial visit in
specialization on any topic of any reputed organization .

I have preferred DEEP MASALA LTD. For the same. This

visit helps me a lot to expand my boundaies of thinking about the
implication of theoretical knowledge.

I have prepared the report based on what I saw , felt and

experienced during the best possible manner.
 ACKNOWLEDGEMENT
I am heartly thankful to all those person who have give
me their support , guidance, encouragement and co-
operatition to prepare this report.

I would like to express my gratitude towards my

Principal DR. J.S.RAMDATTI sir,and faculty members of our
college for their co-operation and encouragement which help me
in completion of this report.

I am also thankful to our teacher PROF.DR.

R.V.KEHSVALA. for help, turning was mad possible
 DECLARATION

This is to certify ODEDARA KANA is the student of sem

2 of B.B.A. program in our college. He has successfully
carried out this industrial visit report as a part of
curriculum prescribed by B.K.N.M.U. The report has
contribution and has been prepared under the guidance
of project PROF.DR.R.V.KESHVALA.
Date:- 7/2/2020

Place:- Porbandar

Academic year:- 2019/20

Signature of guide

( PROF.DR.R.V.KEHSVALA.)
INDEX
What Does Production Mean?
What is the definition of production? Production may also refer to the
goods being produced. For instance, some business call a set of products
being produced at the same time a production run. Both of these
definitions are interchangeable. Basically, it just means a manufacturing
process or the end result of a manufacturing process.

Economists call businesses that produce goods producers. These

companies create products to sell to their customers. For example, a
clothing company produces clothing for consumers. Today, however,
companies are leaning toward the trend of outsourcing their production
capacities, so that they do not need to perform it themselves.

For example, a clothing company may distribute clothing as their

product, but the clothing itself is manufactured by an entirely different
organization overseas. Sometimes the intangible process of
brainstorming ideas for the products’ formation is also considered to be
a part of the production process. An example of this is Apple. They
design all of their electronics in California, but have them produced
overseas.
 Production: Meaning, Definition, Types and
Factors

Meaning of Production:

Since the primary purpose of economic activity is to produce utility for

individuals, we count as production during a time period all activity
which either creates utility during the period or which increases ability
of the society to create utility in the future.

Business firms are important components (units) of the economic

system.

They are artificial entities created by individuals for the purpose of

organising and facilitating production. The essential characteristics of
the business firm is that it purchases factors of production such as land,
labour, capital, intermediate goods, and raw material from households
and other business firms and transforms those resources into different
goods or services which it sells to its customers, other business firms and
various units of the government as also to foreign countries.

Definition of Production:

According to Bates and Parkinson:

“Production is the organised activity of transforming resources into

finished products in the form of goods and services; the objective of
production is to satisfy the demand for such transformed resources”.

According to J. R. Hicks:

ADVERTISEMENTS:
“Production is any activity directed to the satisfaction of other peoples’
wants through exchange”. This definition makes it clear that, in
economics, we do not treat the mere making of things as production.
What is made must be designed to satisfy wants.

What is not Production?

The making or doing of things which are not wanted or are made just for
the fun of it does not qualify as production. On the other hand, all jobs
which do aim at satisfying wants are part of production.

Those who provide services Such as hair-dressers, solicitors, bus drivers,

postmen, and clerks are as much a part of the process of satisfying wants
as are farmers, miners, factory workers and bakers. The test of whether
or not any activity is productive is whether or not anyone will buy its
end-product. If we will buy something we must want it; if we are not
willing to buy it then, in economic terms, we do not want it.

Importance of Exchange:

So from our above definition it is clear that many valuable activities

such as the work done by people in their own houses and gardens (the
so-called do it yourself exercise) and all voluntary work (such as free
coaching, free-nursing, collection of subscription for a social cause such
as flood-relief or earthquake- relief) immensely add to the quality of life
but there is no practical way of measuring their economic worth (value).

ADVERTISEMENTS:

This being so, and because in economics an important task is to measure

changes in the volume of production, it is necessary to add the
qualifying clause ‘through exchange’, i.e., in return for money, to the
definition of production.
Three Types of Production:

For general purposes, it is necessary to classify production into three

main groups:

1. Primary Production:

Primary production is carried out by ‘extractive’ industries like

agriculture, forestry, fishing, mining and oil extraction. These industries
are engaged in such activities as extracting the gifts of Nature from the
earth’s surface, from beneath the earth’s surface and from the oceans.

2. Secondary Production:

This includes production in manufacturing industry, viz., turning out

semi-finished and finished goods from raw materials and intermediate
goods— conversion of flour into bread or iron ore into finished steel.
They are generally described as manufacturing and construction
industries, such as the manufacture of cars, furnishing, clothing and
chemicals, as also engineering and building.

3. Tertiary Production:

Industries in the tertiary sector produce all those services which enable
the finished goods to be put in the hands of consumers. In fact, these
services are supplied to the firms in all types of industry and directly to
consumers. Examples cover distributive traders, banking, insurance,
transport and communications. Government services, such as law,
administration, education, health and defence, are also included.

Output:

Any activity connected with money earning and money-spending is

called an economic activity. Production is an important economic
activity. It results in the output (creation) of an enormous variety of
economic goods and services.
Factors of Production:

Production of a commodity or service requires the use of certain

resources or factors of production. Since most of the resources necessary
to carry on production are scarce relative to demand for them they are
called economic resources.

Resources, which we shall call factors of production, are combined in

various ways, by firms or enterprises, to produce an annual flow of
goods and services.
Industrial overview
India is the world's second largest producer of food next to China,
and has the potential of being the biggest with the food and agricultural
sector. The total food production in India is likely to double in the next
ten years and there is an opportunity for large investments in food and
food processing technologies, skills and equipment, especially in areas
of Canning, Dairy and Food Processing, Specialty Processing, Packaging,
Frozen Food/Refrigeration and Thermo Processing. Fruits & Vegetables,
Fisheries, Milk & Milk Products, Meat & Poultry, Packaged/Convenience
Foods, Alcoholic Beverages & Soft Drinks and Grains are important sub-
sectors of the food processing industry. Health food and health food
supplements are another rapidly rising segment of this industry which
is gaining vast popularity amongst the health conscious.

India is one of the world’s major food producers but accounts for less
than 1.5 per cent of international food trade. This indicates vast scope
for both investors and exporters. Food exports in 1998 stood at US $5.8
billion whereas the world total was US $438 billion. The Indian food
industries sales turnover is Rs 140,000 crore (1 crore = 10 million)
annually as at the start of year 2000. The industry has the highest
number of plants approved by the US Food and Drug Administration
(FDA) outside the USA.

India's food processing sector covers fruit and vegetables; meat and
poultry; milk and milk products, alcoholic beverages, fisheries,
plantation, grain processing and other consumer product groups like
confectionery, chocolates and cocoa products, Soya-based products,
mineral water, high protein foods etc. Indian food industry cover an
exhaustive database of an array of suppliers, manufacturers, exporters
and importers widely dealing in sectors like the -Food Industry, Dairy
processing, Indian beverage industry etc. Food industry also cover
sectors like dairy plants, canning, bottling plants, packaging industries,
process machinery etc.

The most promising sub-sectors includes -Soft-drink bottling,

Confectionery manufacture, Fishing, aquaculture, Grain-milling and
grain-based products, Meat and poultry processing, Alcoholic
beverages, Milk processing, Tomato paste, Fast-food, Ready-to-eat
breakfast cereals, Food additives, flavours etc.

 Spices & Seasonings

 Food Products
 Bar Supplies
 Confectionaries
 Dairy Products
 Sweets & Namkeen
 Pickles & Murabba
 Canned Food
 Frozen & Processed Food
 Edible Salt

Indian spices have been famed throughout the world since times
immemorial and have been closely associated with cultural traditions,
magic, preservation, medicine and embalming. Spices of India have
found mention 7000 years ago in the ancient civilisations of Egypt,
Mesopotamia, Sumeria, Arabia and China, far before the Greek and
Roman civilisations came into being. In fact, India’s history has been re-
scripted by the Europeans’ quest for our famed spices.

Indian spices have stood for through many millennia and count

ourselves amongst the custodians of this great heritage. For half a
century, through the purity and quality of our spices, we have
reiterated the sobriquet of ‘Spice Land’ for India. Spices business
footprint and loyal customers across the world are our testimonials for
consistently delivering the finest grade of spices in multifarious forms
year after year.

INTRODUCTION
Shree Masala Gruh Udhyog is the Indian Masala. It was established in
the year 1996 by Dineshbhai Morjariya. Headquater of this Udhyog in
Ahmadabad. Shree Masala was largest spices brand in Porbandar. This
brand is trustable brand.

Shree Masala is one of the greatest tool to develop country. Keeping in

mind, government is also active to develop small scale industry in the
country so that big companies can also develop. And as increasing
number of companies provides employment to many people through
which standard of living increases.

Being one of the first to introduce spices in various attractive and

convenient consumer packs, Shree Masala has set a new trend in the
spice market. Today, with the world becoming a village, different
cuisines across the globe have transcended borders and our product
portfolio too has expanded to cater to international palates.

They sell’s many types of masala like Chilli powder, Turmeric powder,
Coriander powder, Coriander cumin powder.

Shree Masala Gruh Udhyog is one of the most renewed and trust
worthy company in spice trading in the Gujarat. Following a long history
of 10 years in spice trading, Shree Masala Gruh Udhyog has grown with
its experience and has constantly strived to get the best quality
products for their customers.

PROFILE OF THE COMPANY

Name Shree Masala Gruh Udhyog
   
Plant Address Shree Masala Gruh Udhyog,
  GIDC Plot no 146 to 149,
  Vanana
  Ta- Ranavav
  Di.- Porbandar
   
Tel no 2913051/9429381957
   
E- Mail deepmasala@rediffmail.com
   
Registered Office Dhanivari street,
  Sutarvada,
  Porbandar.
  Ph- 2241818
   
Brand Name "DEEP"
  "MORJARIYA"
   
Products Deep Chilli Powder
  Deep Turmeric Powder
  Deep Corriender Cumin Powder
  Deep Cumin Powder
  Morjariya Chilli Powder
  Morjariya Turmeric Powder
  Morjariya Corriender Cumin Powder
  Morjariya Cumin Powder
   
   
Year of establishment 1996
   
Numbers of employees 30
   
Bankers HDFC Bank, Porbandar
   

PLANT LOCATION
There is an acceptable fact that location is the most important decision
for the promoters of the firm. Any firm should be selected location only
at that place which is favourable for.

As general point of view entrepreneurs locate their firm at a place

where the cost of production is lowest and the infrastructure facilities
are available easily and cheaply, because they will directly affect the
profit margin of the firm.

Sufficient stock of raw material, cheap labour, cheap power, cheap

transport services, cheap water, cheap capital are really essential for
the location of the firm. Thus, the firm must be located in such a place
where the production and distribution cost is minimum.

In short, “Location means the facility, suitable and advantages

surroundings which are enjoyed by the firm.”

1. Availability Of Raw Material:-

Raw material is very effective factor for the location of the firm.
Shree Masala Gruh Udhyog purchase raw material from different
suppliers, they mainly deal from out of Porbandar.

2. Availability Of Labour:-

Educated, skilled and unskilled labours are required for smooth

running of the industries. Labour is fundamental working element
of the industry. It is essential that adequate supply of labour must
be available near the firm.
 Shree Masala Gruh Udhyog has never felt difficulties regarding the
labours, because it is located in Vanana nearby Porbandar city and
Ranavav. So labours are available easily. Even unskilled labours
are also available from the locality.

3. Transport Facility:-

Transport facility generally influences the location of firm. As we

know that transport facility must be well developed in the region
where the firm is located.

Shree Masala Gruh Udhyog is suitable for getting quick and easy
transport facilities. In Masala Udhyog goods are sent by roadways
in all over the Gujarat.

Thus, Shree Masala Gruh Udhyog does not face any serious
problem of transportation.

4. Availability Of Electricity ( Power Supply):-

Electricity is the life of any firm because it plays a vital role of

breath of firm’s life. To run a company, electricity
is the basic need.

Shree Masala Gruh Udhyog purchases a power from GEB (PGVCL).

The company has also its own DG set (Diesel Generators). So it
 uses both the powers. So, electricity can’t be a problem of Shree
Masala Gruh Udhyog.

5. Financial Facility:-

Finance is the lifeline of any business. Finance is required for the

setting up for firm for running and also at the time of its
expansion. To run a firm, lot of money is required. It is a small
scale firm, so it required small amount of finance in comparison to
the big industry. Shree Masala Gruh Udhyog gets finance by
various sources of funds.

6. Proximity Of Closeness To Market:-

Quickness in marketing actions can be ensured by being close to

the market. When the market is near, the transport cost is
minimum. It will directly effect on the profitability of the business.
The greater the concentration of market, greater is the pull of
market on location.

7. Government Support:-

The government policy of Gujarat is good and favourable.

Government provides schemes for development and prompting
the industries, situated in Gujarat state. Government also
provides long term and short term financial terms.

Thus, Government support is also an important factor for the

location of the Shree Masala Gruh Udhyog.

SERVICIES
Deep Masala provide services which focus on customer centricity rather
than profit making motive in such competitive market.

With its prompt services and quality products Shree Masala Gruh
Udhyog has earned its reputation as the most reliable spice merchant
not only in Gujarat but also amongst its customers from all corners of
the India

.
 PRODUCTION
DEPARTMENT

INTRODUCTION
Production refers to the combination of the factors of production such
as land, labour, capital and organisation to produce goods and services
for the satisfaction of human needs.

Production also means the creation of utilities and covers all the
activities of procurement, allocation and utilization of resources.

Production Management is the process of effectively programming, co-

ordination and controlling production.

All other department are depends on production because without

having any product, there in nothing can be done, so production is very
important function of a business unit and also considered as heart of
the unit.

MAIN PRODUCT OF UNIT

Deep Chilli Powder

Deep Turmeric Powder

Deep Cumin Powder

Deep Coriander Cumin Powder

Morjariya Chilli Powder

Morjariya Turmeric Powder

Morjariya Cumin Powder

Morjariya Corriander Cumin Powder

TOTAL NO. OF MACHINERIES

In this unit, there are mainly 5 type of machines used in production process,
which are follows:

1. Pullveriser Machine

2 .Cleaning Plant

2. Oil Mixure

3. Pouch Packing
Machine
4. Conveyer Belt
 TYPES OF RAW MATERIAL

Raw material is most important in the manufacturing of a product. No

production is possible without materials. Moreover, materials form an
important part of the cost of a commodity. Raw materials are those
inputs that are converted into finished products.

The main raw material of this unit is as follows:

 Dry Red Chillies

 Whole Turmeric
 Coriander
 Edible oil
 Cumin
 PRODUCTION PROCESS
Shree Masala Gruh Udhyog follows the following production process. It
is the standard production process according to the Udhyog.

1. Raw Materials Purchasing:-

Production process starts with the raw material. Raw material is

purchased from the local market and sometimes it is purchased from
the outside as per the price parity.

2. Assembling:-

After purchasing the raw material, the entire material are assembles
at factory. Many times it is stored in Godown and warehouse, and
using the material as per the requirement.

3. Stored and graded:-

After assembling the raw material, it is sorted and graded as

per quality. Then company has uses two types of cleaning
processes one is manually (by hand) process and another is,
by using sizing machinery. The machine sorts the materials
as per size and cleans the material.

4. Powder process (Grinding):-

After graded the material is sent for powder process.

Machines are setup to carry out this process. These
machines are called PRVOLISERS. The capacity of production
is 8 tons within 20 hours in day
5. Screening process:-

The powder is processed from screening. Therefore it is

totally free from small
stones, sticks, iron etc.

6. Packing:-

First of all Masala comes into stainless still tank. Masala goes on the filpack
machine.
And Shree Masala Gruh Udhyog has one heavy air compressor which pusses
packing further process.

According to this process the role of packing is set in the machine than the Iight
of Masala pouch is selected through electronic system. When this process is
running, a sample is often taken to check the quality of the Masala with the help
of electronic digital laboratory.

Powder is packing in different size, as per the customer requirement or market

requirement like 40 gram, 100 gram, 200 gram, 500 gram, 1 k.g., 5 k.g., 25 k.g.
Udhyog uses plastic bags and jute bags are using for packing the powder. Nylon
threads are used stitching the bags.
 MARKET POTENTIAL

In earlier years people used to have simple and pure food, but now is the era of fast
food. People’s Food habits have totally changed. People love to have delicious Punjabi
dish, Chainese, Italian Food.

People are more attracted towards hot and spicy food items. Deep Masala is the main
ingredient to make the dish hot and spicy.

Even in our routine food preparations, Deep Masala is used as one of the spices. Thus,
right from simple food items to variety of food items. Deep Masala is used as the main
spice. Moreover, Deep Masala is used indirectly also, like people consume tomato
ketchup which has Deep Masala in it. Thus, when people use these items in any dish the
use of Deep Masala is indirect. Thus, Deep Masala is widely used in food & food
products.

Moreover, earlier people used to make Deep Masala on their own. People used to dry red
chillies and grind them on their own or in any flour mill. But now is the age of “Readymade”.
The lifestyle of people has changed. Everyone is busy in one or the other way so they do not
have much time to do all these work ultimately they prefer readymade items. So also this
product has great potential. Through Deep Masala is pure & best quality product at low price.