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Ch-5 Methods and Techniques of Data Collection
Ch-5 Methods and Techniques of Data Collection
Ch-5 Methods and Techniques of Data Collection
Techniques of Data
Collection
Research Methodology
Dr.S.L.Gupta and Hitesh Gupta
Learning Objectives
To discuss about Methods and Techniques of Data
Collection
Types of Data
Primary Data
Secondary Data
Distinction between Primary and Secondary Data
Data Collection Procedure for Primary Data
Major Steps in Conducting a Survey
Methods for Secondary Data Collection
Schedule Method
Case Study Method
Merits
Higher response
Saving of time
Personal contact
Human touch
Deeper probe
Defects in sampling are detected
Removal of doubts
Human elements make the study reliable and dependable
Limitations
Costly and time consuming
Need of trained filed workers
Adverse effect of personal presence
Organizational difficulties