GRAPHICAL INTERPRETATION

Product Information Enhancement through celebrity endorsement: *

Are you aware about celebrities promoting product?

Result

Yes
NO

Have you been influenced or felt influenced by a celebrity ?

Sales

Yes
No
Celebrity endorsed advertisements create faster awareness about the product.

Strongly disagree

Disagree 8

Nutral 30

Agree 40

Strongly agree 22

0 5 10 15 20 25 30 35 40 45

out of 100
Celebrity endorsed advertisement captures the consumer’s attention easily.

Strongly disagree

Disagree 4

Nutral 53

Agree 32

Strongly agree 11

0 10 20 30 40 50 60

out of 100
Creates a long lasting impact in the consumer’s mind.

Strongly 1
Disagree

Disagree 10

Nutral 35

Agree 32

Strongly agree 21

0 5 10 15 20 25 30 35 40

out of 100 resp.

Consumers have a better brand recall at the point of purchase when celebrities are present in the
advertisements.

Strongly disagree 1

Disagree 11

Nutral 28

Agree 22

Strongly agree 38

0 5 10 15 20 25 30 35 40

Out of 100 resp.

Celebrity endorsed products promise better features, quality, performance?

Strongly disagree 6

Disagree 34

Nutral 26

Agree 23

Strongly agree 11

0 5 10 15 20 25 30 35 40

out of 100 resp.

Consumers buy the products because celebrity endorse products are attractive and creates a class.

Strongly disagree

Disagree 42

Neutral 34

Agree 14

Strongly agree 2

0 5 10 15 20 25 30 35 40 45

out of 100 resp.

Consumers can depend on celebrity because the product endorse by celebrity is good.

Strongly disagree 9

Disagree 11

Nutral 35

Agree 39

Strongly agree 6

0 5 10 15 20 25 30 35 40 45

out of 100 resp.

The message given by the celebrity is reliable so consumers can buy the product.

Strongly disagree 3

Disagree 12

Neutral 39

Agree 34

Strongly agree 12

0 5 10 15 20 25 30 35 40 45

100
Consumers can buy a celebrity endorse product because the celebrity has enough expertise and
skilled of the product endorsed.

Strongly disagree 10

Disagree 28

Neutral 35

Agree 23

Strongly agree 3

0 5 10 15 20 25 30 35 40

100
Consumers buy the product and services because those products give them reputation and creates
personality.

Strongly disagree 35

Disagree 11

Neutral 39

Agree 12

Strongly agree 3

0 5 10 15 20 25 30 35 40 45

100
Consumers buy the product because they like the endorsed celebirity.

Strongly disagree 4

Disagree 26

Neutral 29

Agree 34

Strongly agree 7

0 5 10 15 20 25 30 35 40

100