Professional Documents
Culture Documents
Alex Kelly Unit 01: Competition
Alex Kelly Unit 01: Competition
Competition
Bauer Media:
Bauer media is a privately owned corporation which means it
has no stocks on the stock market they were made in 1875. They make
magazines, websites, radio stations and TV products which makes them a cross
media company and they are based in Hamburg, Germany. Bauer Media Group is
one of the world’s largest privately-owned media business with media assets all
over the globe. Founded in Hamburg in 1875 and now in its 5th generation of
family ownership, the Bauer Media Group reaches 200 million consumers
worldwide and operates in 14 countries including the Czech Republic, Denmark,
Finland, France, Germany, Israel, Norway, Poland, Slovakia, Spain, Sweden, UK,
Ireland and the USA and has 15,000 employees which makes them a
multinational company. They are also a mass media company because they reach
a massive audience through multiple assets like TV and magazines.
Link:https://www.bauermedia.co.uk/
Genre:
● Nature
● Music
● Sports
● Fashion and lifestyle
● Car
● Pop culture
● Trains
● Entertainment
● Country lifestyle
Products:
● Angling Times
● Am
● Bella
● Bike
● Bikes Unlimited
● Bird Watching
● Built Handcrafted Motorcycles
● Car
● Classic Bikes
● Classic Cars
● Classic Car Weekly
● Classic Cars For Sale
● Closer
● Commercial Fleet
● Country Walking
● Empire
● Garden Answers
● Garden News
● Grazia
● Heat
● Coarse Fishing
● LandRover
● Landscape
● MCN
● Model Rail
● Mojo
● Parkers
● Practical Classics
● Practical Sportsbikes
● Rail
● Ride
● Spirit & Destiny
● Steam Railways
● Take A Break
● Thats Life
● Golfer
● Total TV Guide
● Trail
● Trail Running
● TV Choice
● What Bike
● Yours
Competing Products
They both sell movie magazines which compete and they both reach to a mass
audiences
They’re both big music magazines which makes them competitive they both
reach to a mass audience there both aimed at the same audience of music lovers