Business Plan

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ViTeamin

Beneficial and
Effective
National Business Plan
Competition
2021-2022
Meet the Team

Michael Piceno Manuel Vidrio Jared Gamble


Chief Executive Chief Financial Chief Marketing
Officer Officer Officer

Dayana Mariscal Elizabeth Ayala Lopez Lucas Avila


Chief Operating Chief Human VP of Accounting
Officer Resource Officer
About the Business
Mission Statement - Helping teens and young adults achieve the
best version of themselves one supplement at a time.
● Began operating September 27th
● Ownership: LLC
● 3 Angel Investors - $150,000
● Located Atwater, California
● Products available for sale November 15th
● Vitamins & Teas
Company Org Chart
Business Rationale

Problem Solution
Poor overall health with ● Teas and Vitamins
teens and young adults ○ Cleanse
○ Immunity
○ Relaxation
○ Energy
Business Goals

Current Goals Short-Term Long-Term


● Promote ● 3-6 months
more sales ● Protein
● Subscription box
● product
● 30day regimen
● Social media
SWOT Analysis

Strengths Weaknesses
● Strong company
● Over-employed
culture
● Import Dependent
● Diverse Workforce

Opportunities Threats
(External) (External)
● Collaborations with Social ● Increased Competition
Media Influencers ● Unreliable shipping
● Ability to supply to specific and suppliers
target group within a market ● FDA Approval
Target Market
● Teens & Young Adults
● Blue Collar (Hands on), White Collar
(Managerial), Pink Collar
(Waiters/Bartenders)
● Income: Below $60,OOO
Product

Teas Vitamins

Immunity Energy
Cleanse Relax
Types of Tea

Lemon Grass Ginger/Tumeric Lavender/


Bundles Green
Chamomile
Lemongrass &
Cleanse Tea Immunity Tea Ginger/Tumeric Energy Tea Relaxation Tea

Lavender/
Chamomile &
Green
Types of Vitamins

Vitaclean Vitashield Bundles Vitaboost Vitasleep


(cleanse) (immunity) (Energy) (relax)

● Folic Acid ● Vitamin ● Cleanse/ ● B12 ● Vitamin E


● Calcium A,C,D,E Immunity ● Iron ● B6
● Collagen ● Zinc ● Relax/ ● Biotin ● L-theanine
energy
Prices
Vitamin
Category Teas Vitamins Tea Bundle
Bundle

Prices $8.99 - $32.99 $7.99 - $16.99 $16.99 - $36.99 $18.99 - $21.99


Place

Website Social Media Trade Shows


Promotion

● Seasonal Product Sales


● Partnership with Organizations
● Promotion Wheel
Balance Sheet
December 31, 2021

● Assets - $57,330
● Liabilities and Equity - $57,330
● Cash in Bank account - $45,040
Sales and Profit
● December
Sales-$15,479
● Profit Margin - 49%
Break Even
● Break even at $879,494 /
48,430 unit
● Plan to reduce with
subscription service
Thank You!
-ViTeamin

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