Hybe HQ

Hybe HQ is a wholly-owned subsidiary of Hybe Corporation. The company comprises three

divisions: Hybe Labels, Hybe Solutions, and Hybe Platforms. Under each division are wholly or
partially owned subsidiaries of its parent corporation. [88][89]
Hybe Labels
This is the entertainment and music production division. Prior to the rebranding, it was known as Big
Hit Labels. Subsidiaries within the division operate independently of Hybe Corporation but receive
creative support.[43] Hybe announced the establishment of a new music label, ADOR,[c] on November
12, 2021. CBO Min Hee-jin was appointed as the label's CEO and will oversee the management of
its first girl group—members were selected through the "Plus Global Audition" held in 2019—set to
debut in 2022.[90]

 ADOR
 Big Hit Music
o BTS
o Tomorrow X Together
o Lee Hyun
 Belift Lab (co-managed by CJ E&M)
o Enhypen
 KOZ Entertainment[32]
o Zico
o Dvwn
 Pledis Entertainment[91][92]
o Seventeen
o NU'EST
o Bumzu
o Nana
o Yehana
o Sungyeon
o Fromis 9
 Source Music[93][94]
Hybe Solutions
The "solutions" division is made up of specialized business units for video content, IP, learning, and
games. Secondary and tertiary businesses are created based on the creative output of each label.
[88]
 In May 2021, Hybe Edu signed a business agreement with the International Korean Language
Education Foundation (IKLEF) to develop Korean-language textbooks for distribution to overseas
elementary and secondary schools through the Ministry of Education beginning in 2022. Various
other online and offline content will also be created using BTS IP in response to an increasing
demand for Korean-language education in foreign countries. [95] On July 2, 2021, it was announced
that Hybe 360 and Hybe IP had been dissolved and merged into Hybe Corporation. [96]

 HYBE Edu[d]
 Superb
Hybe Platforms
This is the technology division. It manages the social networking and entertainment
platform Weverse, which serves as a hub for connecting and expanding all of Hybe's contents and
services.[88] In May 2021, Weverse Company invested in US startup Fave, an F2F platform for
fandoms, as part of its plans to strengthen business opportunities in that territory. [97]

 Weverse Company[e]
o Weverse
o Weverse Shop
o V Live

Hybe America
Prior to the rebrand, the subsidiary was known as Big Hit America. Following the rebranding, Hybe
Corporation bought over all ₩1.7 trillion ($1.5 billion) of Big Hit America's shares, making it a wholly
owned subsidiary under the corporation, and it became Hybe America. [50] This was in preparation for
Hybe Corporation's acquisition of Ithaca Holdings through Hybe America. [b] BH Odyssey Merger Sub
was created as a subsidiary of Hybe America to facilitate its buyout of Ithaca. Once finalized, Ithaca
would become a subsidiary of Hybe America, and BH Odyssey would be dissolved. [50][46] The merger
is assumed to have been completed in the first quarter of 2021 per quarterly earning reports
published on May 14.[98]
In July, Yoon was appointed co-CEO of Hybe America, and will jointly oversee US operations
together with Braun. Yoon will "take charge of the localization of Hybe's K-pop business model in the
US" and "oversee the training, production and marketing process through which new talent is
discovered", while Braun will "focus specifically on solidifying Hybe's presence in the US music
industry" and "cementing [the company's] competitiveness in the stateside market". Jaesang Lee,
the Chief Strategy Officer (CSO) who led the Ithaca acquisition, was made Chief Operations Officer
(COO).[99][58] During Hybe's corporate briefing on November 4, Hybe America announced plans for the
launch of a new global girl group in collaboration with Geffen. It will implement a training system to
develop the group's artistry while Geffen will utilize its industry network to oversee music production
and distribution. Auditions remained open worldwide until November 28. [100][101]

 Ithaca Holdings
o Atlas Music Publishing
o Big Machine Label Group
 BMLG Records
 Big Machine Records
 The Valory Music Co.
o Raised in Space
o SB Projects
 SB Consulting
 SB Management
 SB Ventures
 Schoolboy Entertainment
 Schoolboy Records (co-managed by Universal Music Group)
 Sheba Publishing
Hybe Japan
Following Hybe's second leadership restructuring in July 2021, its Japanese subsidiaries, Hybe
Solutions Japan and Hybe T&D Japan,[f] were integrated to form a regional headquarters, Hybe
Japan. The Japanese branch operates as an independent entity under former Hybe Solutions Japan
CEO Han Hyun-rok—Han was newly appointed as CEO[102]—and oversees music production, music
publishing, music copyright management, artist management, and talent scouting and development.
[103]
 It also facilitates the entry of other Hybe artists into the Japanese market. [57] Plans are underway
for the launch of a new multinational boy group,[103] consisting of four former contestants from I-Land,
with additional members to be selected through an audition program slated for 2022 titled &Audition.
[100]
 A collaboration with Hiroomi Tosaka of J Soul Brothers for the creation of a new girl group has
also been announced.[104]