Digital Logistics

Marketing Plan

By:

Esteban, Master Aril Z.

Executive Summary

The marketing objectives of Digital Logistics include:

1. To increase sales of our service by 5% sales in day to day operation.

2. To increase net profit to 20% annually

Digital Logistics is a logistics company for the domestic market Digital Logistics offers a wide array of
logistics services. Airfreight, seafreight, land moves, cold chain and warehousing are some of its available
services. With these services, Digital Logistics is able to provide the best transit time available, frequent 
schedules, cargo allocation and competitive rates that result in cost savings and excellent services. “We
transfer and deliver cargo to and from Manila and interisland to key cities, like Cebu, Bacolod, Iloilo,
Cagayan de Oro, Davao, to name a few, through our partner carriers. We can pick it up and deliver it
anywhere. Digital Logistics aims to offer its innovative way of service at a competitive price to meet the
demand of every customer. Besides, its worldwide coordination administrations are customized for
importers and exporters through solid and competitive global freight-forwarding arrangements that would
uphold their development and extension, through our customer digital channel which is their personal
gadgets like laptop and cellular phone. The organization offers answers for its customers and guidance on
the best way to best deal with their transportation prerequisites. The Digital Logistics International
business likewise has auxiliaries that take into account cold chain, ISO tanks, customs brokerage, project
cargo, and a-list warehousing administrations, which not many coordination firms can offer. Every one of
these arrangements are outfitted to make moving merchandise, activities, and administrations much
simpler and cost-proficient for its clients. With top customers and colleagues coming from the best 100
companies' position of the Philippines, Digital Logistics means to keep on pushing ahead and climb to a
higher level. The Digital Logistics brand personality is about lifestyle, imagination, liberty regained,
innovation, passion, hopes, dreams and aspirations, and power through technology.

Review of current marketing efforts

Here is the review of what transpired with the marketing operations of Digital Logistics

Current target

Digital Logistics current target markets are those exporters and importers who want their
shipment to be fast with good access towards our company through their personal device such as cellular
phone, laptop, or computer.

Positioning statement

Our service offers fast shipment that will make boost to the satisfaction mood of our clients.
Digital Logistics retains the good and smooth flow of service.

“We move fast, cargo movers” is the tagline of Digital Logistics

Current Marketing Strategies and Activities

 Digital Logistics utilizes different form of advertisement to reach their market. Its current
marketing strategies include:

1. Commercial: The advertisement has a 1 minute commercial that will air.

2. Poster: Digital Logistics also use poster to attract the target customer and us an instrument for
promoting the service we’re going to offer.
3. Fliers: Digital Logistics would utilize fliers to be given to the target customer as a part also for
promotion and advertisement through their mail.