GET DATA /TYPE=XLSX

    /FILE='C:\Users\user\OneDrive\Desktop\Desktop files\Excel File.xlsx'

    /SHEET=name 'Sheet1'
    /CELLRANGE=full
    /READNAMES=on
    /ASSUMEDSTRWIDTH=32767.
EXECUTE.
DATASET NAME DataSet1 WINDOW=FRONT.

SAVE OUTFILE='C:\Users\user\OneDrive\Desktop\Desktop files\excel file.sav'

    /COMPRESSED.
RELIABILITY
    /VARIABLES=Reviews1 Reviews2 Reviews3 Rewiews4 Advertisement1
Advertisement2 Advertisement3 Advertisement4 Promotion1 Promotion2 Promotion3
Promotion4
    /SCALE('ALL VARIABLES') ALL
    /MODEL=ALPHA
    /STATISTICS=SCALE COV
    /SUMMARY=MEANS VARIANCE COV CORR.

Reliability

Notes

Output Created 18-AUG-2021 20:12:33

Comments
C:\Users\user\OneDrive\Desktop\
Data
Desktop files\excel file.sav
Active Dataset DataSet1
Filter <none>
Input Weight <none>
Split File <none>
N of Rows in Working Data 129
File
Matrix Input
User-defined missing values are treated
Definition of Missing
as missing.
Missing Value Handling Statistics are based on all cases with
Cases Used valid data for all variables in the
procedure.
 RELIABILITY
    /VARIABLES=Reviews1 Reviews2
Reviews3 Rewiews4 Advertisement1
Advertisement2 Advertisement3
Advertisement4 Promotion1 Promotion2
Syntax Promotion3 Promotion4
    /SCALE('ALL VARIABLES') ALL
    /MODEL=ALPHA
    /STATISTICS=SCALE COV
    /SUMMARY=MEANS VARIANCE
COV CORR.
Processor Time 00:00:00.02
Resources
Elapsed Time 00:00:00.35

[DataSet1] C:\Users\user\OneDrive\Desktop\Desktop files\excel file.sav

Scale: ALL VARIABLES

Case Processing Summary

N %

Valid 127 98.4

Cases Excludeda 2 1.6

Total 129 100.0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's Cronbach's N of Items

Alpha Alpha Based on
Standardized
Items

.869 .870 12
 Inter-Item Covariance Matrix

Reviews1 Reviews2 Reviews3 Rewiews4 Advertisement1 Advertisement2

Reviews1 .831 .700 .624 .617 .036 .019

Reviews2 .700 .900 .664 .668 .103 .073
Reviews3 .624 .664 .845 .631 .136 .110
Rewiews4 .617 .668 .631 .816 .036 .003
Advertisement1 .036 .103 .136 .036 .857 .668
Advertisement2 .019 .073 .110 .003 .668 .799
Advertisement3 .018 .093 .132 .034 .744 .683
Advertisement4 .060 .135 .160 .076 .643 .620
Promotion1 -.025 -.005 -.027 -.025 .407 .383
Promotion2 .072 .078 .084 .088 .351 .331
Promotion3 .006 .068 .032 .046 .397 .354
Promotion4 .030 .060 .074 .038 .408 .363

Inter-Item Covariance Matrix

Advertisement3 Advertisement4 Promotion1 Promotion2 Promotion3

Reviews1 .018 .060 -.025 .072 .006

Reviews2 .093 .135 -.005 .078 .068
Reviews3 .132 .160 -.027 .084 .032
Rewiews4 .034 .076 -.025 .088 .046
Advertisement1 .744 .643 .407 .351 .397
Advertisement2 .683 .620 .383 .331 .354
Advertisement3 .821 .672 .413 .319 .388
Advertisement4 .672 .825 .359 .319 .302
Promotion1 .413 .359 .829 .646 .652
Promotion2 .319 .319 .646 .760 .592
Promotion3 .388 .302 .652 .592 .806
Promotion4 .383 .320 .662 .617 .609

Inter-Item Covariance Matrix

Promotion4

Reviews1 .030
Reviews2 .060
Reviews3 .074
Rewiews4 .038
Advertisement1 .408
Advertisement2 .363
Advertisement3 .383
Advertisement4 .320
Promotion1 .662
Promotion2 .617
Promotion3 .609
Promotion4 .784

Summary Item Statistics

Mean Minimum Maximum Range Maximum / Variance

Minimum

Item Means 3.047 2.858 3.346 .488 1.171 .041

Item Variances .823 .760 .900 .140 1.185 .001
Inter-Item Covariances .293 -.027 .744 .771 -27.878 .065
Inter-Item Correlations .357 -.032 .887 .919 -27.811 .097

Summary Item Statistics

N of Items

Item Means 12
Item Variances 12
Inter-Item Covariances 12
Inter-Item Correlations 12

Scale Statistics

Mean Variance Std. Deviation N of Items

36.56 48.518 6.966 12