WHAT TO

INCLUDE IN
YOUR ABOUT
SECTION

© ChristinaCEO | www.christinaceo.com
YOUR BUSINESS & BRANDING // About Section Questionnaire

Use the following questionnaire to help brainstorm ideas that you can use for your
About section. You can also use the answers with our template on the next page.

What is your name?

_________________________________________________________________________________________

What is the name of your shop?

_________________________________________________________________________________________

When did you open your shop?

_________________________________________________________________________________________

How did you get the idea to create your products?

_________________________________________________________________________________________
_________________________________________________________________________________________

Who is your target audience?

_________________________________________________________________________________________

Why do you love to create your products?

_________________________________________________________________________________________

How does your shop stand out from the crowd?

_________________________________________________________________________________________

What benefit does your product provide?

_________________________________________________________________________________________

What is your process?

_________________________________________________________________________________________
_________________________________________________________________________________________

© Christina CEO | Pricing Planner Page 2

YOUR BUSINESS & BRANDING // About Section Template

Use the following About section template that I’ve created to help you establish a
good looking About section! Feel free to change it up as you need.

Hello! My name is ____________________________ and I’m the face behind

(name)
_______________________. I started _____________________ in _____________________
(shop name) (shop name) (month/year)
after I _______________________________________________________________________
(how you got the idea to create your products)
________________.

I love to create ______________________ because ________________________________

(your products) (why you love to create your products)
__________________________________. _______________________________ enjoy my
(your target audience)
products because they are _______________________, _________________________, and
(adjective to describe your product) (adjective to describe your product)
________________________.
(adjective to describe your product)

I start my orders out by ________________________________________________________

(how you start your process)
__________________________, then I ____________________________________________
(more about your process)
______________________________________________________. All orders are shipped in a
timely manner via _____________________ and they are shipped ______________________
(mail carrier you use) (describe your packaging)
_________________________________________________.

The top reason that my shop stands out from the crowd is because ___________________
(reason why you stand out)
____________________________. I strive for excellent customer service and high quality
products. Have a look around my shop and feel free to send me a message if you have any
questions!

- ________________________________
(name)

© Christina CEO | Pricing Planner Page 3