Show Me the Money!

Startup Financial Planning for Non-Accountant Founders

Steve Morley
steve@execs.com
https://www.linkedin.com/in/steven-morley-1506873/
Copyright © 2022 Steven A. Morley
Know Thy Numbers!
Even Though Everyone Knows They Are Wrong

Investors Want To See:

- You know your numbers
- For most businesses, what is your LTV/CAC ratio?
- (Lifetime Value/Client Acquisition Cost)
- You base your financial plan on well thought-out, reasonable assumptions
- Your model gives confidence that you can reach your goals for success
- You are very aware of, and focused on confirming, the most sensitive assumptions
- You have a model that can be tracked
- You can adjust and pivot your model pretty easily
- You consider “cash flow” and not just “profit/loss”
Copyright © 2022 Steven A. Morley
“They call me the king of the spreadsheets
Got ‘em all printed out on my bedsheets”
Weird Al Yankovic, It’s All About the Pentiums

Copyright © 2022 Steven A. Morley

 X Revenue
Success
A typical “simple” financial model Goal

X Profit
Success
Revenue Goal
LBL: Life LAL: Life
$ Before Launch After Launch Cumulative
Profit/Loss
Seed Series “A” Cash Flow
Round Round
Today
Time X Payback
Commercial
Seed Launch
F/F/F
Funded “A”
Funded
Funded

Needed X
Funding Break Even
X
Minimum Cash

Copyright © 2022 Steven A. Morley

Show Me the Money!
Startup Financial Planning for Non-Accountant Founders

Steve Morley
steve@execs.com
https://www.linkedin.com/in/steven-morley-1506873/
Copyright © 2022 Steven A. Morley