Company name

1. PARLE

Registered Office
Parle Products Pvt. Ltd. V.S. Khandekar Marg, Vile Parle East

Mumbai - 400057, Maharashtra.

Tel: 022-6713 0300 | Fax: 022-6691 6926

Company Profile:-
Parle Product Company was founded in 1929 in British India. It was owed by the Chauhan
family of Ville Parle, Mumbai. Parle begin manufacturing biscuits in 1939.
In 1947 when India became independent the company launched an Ad campaign, showcasing
its glucose biscuits’ as an Indian alternative to the British biscuits’ the Parle brand became
known in India following the success of products such as Parle-G biscuits and the Thump’s up
the Soft drink.
Name of the company Parle Products Pvt. Ltd.

▪ Established in\theyear:1929
▪ Founder of the company:Narottamdas Chauhan\
▪ Chairman:Sharad Chauhan
▪ Directors:

1
1) ANUP Chauhan

2) Amol Chauhan

• 1stBrands: Parle Glucose & Parle Monaco.

• MultimillionUS$company.
• Market leader in many products.
• Won acclaim at the Monde selection since1970.
• 40%share of the total biscuit market.
• 15%share of the total confectionery market.
• 14manufacturing units for biscuits and5 manufacturing units for the confectioneries and
more than50CMUs (Contract Manufacturing Units) which are in

Parle has largest manufacturing units in India, for almost80years

• Total turnover is 2000 cores

• It has provided its products to the mass witch the affordable range .
• Parle is the company in world which runs on its own capital.
• All production is done in their own plants.
• They have their own machines for manufacturing of packaging and printing material.

2
 COMPANY HISTORY:

Parle Products Pvt. Ltd, are one of the most popular biscuits in India. Parle-G is one of the
oldest brand names as well as the largest selling brand of biscuits in India. For decades, the
product was instantly recognized by its iconic white and yellow wax paper wrapper with the
depiction of a young girl on the front. Parle-G has been a strong household name across India.
The great taste, high nutrition, and the international quality, makes Parle-G a winner. No
wonder, it's the undisputed leader in the biscuit category for decades.

Parle-G is consumed by people of all ages, from the rich to the poor, living in cities & in
villages. While some have it for breakfast, for others it is a complete wholesome meal. For
some it's the best accompaniment for chai, while for some it's a way of getting charged
whenever they are low on energy. Because of this, Parle-G is the world's largest selling brand
of biscuits. Launched in the year 1939, it was one of the first brands of Parle Products. It was
called Parle Glucose Biscuits. The incredible demand led Parle to introduce the brand in special
branded packs and in larger festive tin packs. By the year 1949, Parle Glucose biscuits were
available not just in Mumbai but also across the state.

3
 VISION & MISSION

MISSION
“Hindustan ki takat”
For over 70 year Parle g has a part of the lives of every Indian. From the snow capped
mountains in the north to the sultry towns in the south. from frenetic cities to laid back
villages.parle G has nourished, strengthened and delighted millions.

VISION
Concentrate on the consumers taste and preferences

The Parle brand has grown from strength to strength ever since its inception.

UTILITIES

• GAS

• POWER

• WATER

GAS:

4
The daily requirement of the productions’ not sufficient by Gujarat GAS Ltd. The provide the
gas supply through well maintain pipelines.

POWER ;-

The electricity is procured via Gujarat Electricity Board.

WATER:

The daily water requirement of the production is not by the supply of water made by the
G.I.D.C. to the industrial users.

5
 FOOD SAFETY, OBJACTIVE OF PARLE-G

1) To achieve customer satisfaction with food safety & zero market complaints
Through automation in possible areas.

2) To maintain food safety and quality by reducing the wastages in regular pack.
3) To train and teach the each and every member of company,
4) To maintain food safety and quality through minimized the frequent break down.

Parle-G Products:

BISCUITS Toffees Snacks

Parle-G Melody Monaco smart
Hide & Seek Mango bite Chips
Parle Creams Kaccha mango bite

Parle Marie Pop pins

Bourbon

Milk shakti

20-20 cookies

Golden arc

Krackjack

6
Photo Gallery of Parle Products:

7
 SWOT ANALYSIS OF PARLE
STRENGTH

• Parle brand.
• Diversified product range.
• Extensive distribution network
• Low and mid price range
• Better understanding of consumer psyche
WEAKNESS

• Dependence on retailers & grocery

• Stores for displaying diversified Parle products on shelf, induce impulsive buy
• Dependence on Parle g
OPPORTUNITIES

• Estimated annual growth of 20%

• Low per capita consumption
• Changing consumer preference
• Increasing demand for sugar free
• Diet biscuit

THREATS

• Hike in cost of production duet hike in raw material prices.

• Increasing distribution cost
• Increasing distribution cost
• Local bakery products
• Entry of various new companies.

8
 CORPORATE SOCIAL RESPONSIBILITY

Corporate social responsibility is basically a concept whereby companies decide voluntarily to contribute to a
better society and a cleaner environment. Corporate social responsibility is represented by the contributions
undertaken by companies to society through its business activities and its social investment. This is also to
connect the Concept
of sustainable development to the company’s level.
Over the last years an increasing number of companies worldwide started promoting their Corporate
Social Responsibility strategies because the customers, the public and the investors expect them to act
sustainable as well as responsible. In most cases CSR is a result of a variety of social, environmental and
economic pressures

Initially a small factory was set up in the suburbs of Mumbai city, to manufacture
sweets and toffees. For around 75 years, Parle have been manufacturing quality biscuits and
confectionery products. Over the years Parle has grown to become a multimillion-dollar
company with many of the products as market leaders in their category. The recent introduction
of Hide & Seek chocolate chip biscuits is a product of innovation and caters to a new

Taste, being India’s first ever chocolate

-chip biscuits. All Parle products are manufactured under most hygienic conditions. Great care
is exercised in the selection and quality control of raw material and standards ensured at every
stage of the manufacturing process.

9
Corporate Social Responsibility is the continuing commitment by business to behave ethically
and contribute to economic development while improving the quality of life of the workforce
and their families as well as of the local community and society at large"

Overview

Since 1929, Parle products, with its wide platter of biscuits and sweets are also actively engaged
in changing and uplifting the social face of India. As a part of corporate social responsibility
policy, Parle is keenly involved in overall development of the younger generation, with a
focused endeavor to build the new face of India and spread happiness and joy all over. Parle
Centre of Excellence-an institution dedicated to enrich The lives of people through conducting
various cultural programs across all regions to facilitate the all round development of the
children. Every year Parle organizes Saraswati Vandana in the state of west Bengal during the
festival of saraswati puja, inviting schools from all across the state to participate. The event is
one of much fanfare and celebration, keeping alive the cultures and traditions. The involvement
of cultural activities has seen the inception of Golu Galata in TamilNadu, held during Navratri.
It provides all the members of a household a platform to showcase their creativity and be judged
by eminent personalities.

10
 Objective

1. Make a Parle biscuit a part of achild‟s life by seeding thebrand value of “a world of
happiness” through a ritualisticsocial event.

2. Own a sustainable property in schools

Approach

1. Identify relevant events for brand association

.2.Enmesh brand values with the event for synergy

3. In effect build a strong bond with consumer.

Insights

1.For an Indian student, being blessed by saraswati, the Hindu goddess of learning when she
visits his/her school is the single most auspicious even

.2.The festival of “saraswati puja‟ is a collective celebration among students and teachers
marked by spontaneity, color, passion and fun.

11
 AWARDS

PETA India honored companies for cruelty free foods in advance of World Environment Day
through its first ever vegan food awards. Vegan eating has taken India by storm in recent years
and the market now has many delicious vegan options easily available. Parle Mango Bite from
Parle Products won the award for Best Vegan Candy.

A hard boiled candy, Mango Bite has a sweet mango taste which is the most popular
flavor of the Indian palate. The brand has lived up to the expectation of a real mango bite.

Mr. Pravin Kulkarni, General Manager - Marketing, Parle Products said, "We invest
a lot of time and R&D to provide our customers with products of the best quality and taste. It
is therefore great to be awarded and appreciated. Mango Bite has stood the test of time and has
faced fierce competition from many brands in the market. It is popular for its flavor and well
established amongst children as well as adults."

PETA has announced the winners of its first-ever Vegan Food Awards, after tasting
scores of the best vegan products available-items that are free of meat, eggs and dairy products
in various categories.

12
Parle-G has been awarded at the monde selection international institute for
quality selection 20031)

• SMOOTHIES: Grand Gold Medal

• MONACO (BISCUITS):Grand Gold Medal
• MAR IE-CHOICE(BISCUITS):Gold Medal
• PARLE-GMAGIX (BISCUITS):Gold Medal
• FHN-CENTER (BISCUITS):Gold Medal
• CHOCO-LATE(BISCUITS):Gold Medal

13
ORGANISATION STRUCTURE

14
 PROCESS OF PRODUCTION

1st step:

At first we were watching how the mixture of biscuits is prepared. In this they were using some
ingredients i.e. MAIDA, SALT, MILK, GHEE, SUGAR etc.

2nd step

After mixing the ingredients, molding process convert into shape of biscuits with wording
parle-g.

3rd step:

In the third step we found that the biscuits are send to the big Owens for baking use ten types
of temperature 1st 220 then 350 and in last 220 c.

4th step

After baking the biscuit procedure of cooling is done

5th step

In last step packagings of the biscuits is done and forward them for big cartoons packaging.

Competitors

1. PepsiCo

2. ITC Limited

3. Britannia Industries

15
 CONCLUSION
1. MY overall conclusions is that after the visit of Parle industry .we found that
modernization and technology services have changed the whole scenario of production
in modern India.
2. On the others hand we found that technology revolution cutter human labor force
which are threat for the production industry.
3. And last but not the least we have great experience with Parle visit in practical way
which we learn theoretically at GNIM

16
 2. MAPRO

ABOUT MAPRO CAMPANY

Located around the idyllic hill-town of Penchant in Western India, Mapro Foods
manufactures Fruit Jams; Fruit beverage concentrates – Crushes and Squashes; and Fruit
Bars. With an annual processing capacity of around 30 thousand MT, Mapro is a market
leader in Western India. The company has grown organically over the last five decades with
sustained profitability. Known for its quality and innovation, Mapro has been built on its
founder’s philosophy of developing products that are wholesome, nutritious, value-for-
money, and imaginative

50 fruitful years

Founded in 1959, the Company had its humble beginnings in the hill-town of Panchgani, near
Mahabaleswar, when a businessman named KishoreVora a pharmacist by profession, decided
to make some strawberry jam. He then went on to develop innovative products such as jelly
sweets, fruit cubes with fruit juice and rose syrups with rose petals – all for the first time in
+country. Today, his ‘hobby’ has borne fruit in the shape of Mapro, one of the most modern,
hygienic, quality-focussed fruit product manufacturing units in India. His vision has been taken
forward, thereby transforming the region around Mahabaleshwar and Penchant, the erstwhile
sleepy hill stations of Maharashtra, into a flourishing fruit processing zone.

A range of nutritive, lip-smacking products Mapro’s portfolio of products provides a high

quotient of natural fruit in the form of Jams, Fruit bars and chews, Syrups, Crushes, Squashes,
and Dessert Toppings. Its range of premium products such as Thandai crush and Kesar syrup
are made from the finest selection of exotic ingredients. Mapro’s products are known for their
wholesome taste and quality, as also their natural goodness and nutritive value.

17
Mapro was the pioneer of fruit-based confectionery in India, with its first jelly sweets being
made from fruit juices and liquid glucose. The ‘Falero’ pulpy fruit chews, which are better
known as ‘pates de Fruit’ in the rest of the world – are excellent exemplars of Mapro’s very
own Innovation Labs. Faleros come in unique indigenous flavors that are suited to the Indian
palate, like KacchiKairi (Raw Mango), Alphorns Mango and Strawberry.

An emphasis on excellence and quality

18
 BRANCHES

Mapro Food Park & Main Unit Administrative Office

Mapro Garden & Chocolate Plant

Registered Office & Confectionery Plant

122, Shendurjane

Wai-Surur Road,

Wai 412 803.

Dist. Satara, Maharashtra

India

15/1B, Gureghar

Panchgani-Mahabaleswar Road,

Mahabaleswar 412 806.

Dist. Satara, Maharashtra India

19
 OFFICES
KushalKunj,

3 Chesson Road,

Panchgani 412 805.

Dist. Satara, Maharashtra India

Phone +91.2167.222111 / 308557 / 308561

Fax +91.2167.222031 Phone +91.2168.240112 / 240199

Fax +91.2167.222031 Phone +91.2168. 240111 / 240114

428, Bhagyodaya,

Building No 9,

Kher Nagar,

Bandra (E), Mumbai 400 051

India Plot No. 38,39& 58,59

Industrial Area,

Bain Attarian, Tehsil - Indora,

Dist. Kangra (H.P.)

India 4, Sadhana Apartment,

1105/5 Model Colony,

Pune 411 016 India

Phone 022.65298725 Phone +91.97662 96295

20
Markets
Our markets are continuously growing and we are currently prevalent in the following
countries:

• Fiji

• Mauritius

• Oman

• Russia

• UAE

• Uganda

• USA

Vision and mission

MAPRO d.o.o. (Ltd.) is one of the top manufacturers of hydraulic cylinders in Europe. We
take the desires of our customers very seriously, as we offer complete “know-how” to
customers at our development-project engineering division all the way from project
engginerring to execut.

Mapro is successful due to its simple but efficient strategy:

- continuous development of operating processes and production,
- continuous training of employees at professional fairs and
through ongoing training,
- maintaining a harmonized team,
- maintaining constant contact with clients,
- internal procedures of optimization for constant control of the internal work flow,
- continuous ensuring of quality.

21
 MAPRO PRODUCTS

Mapro Foods is a leading fruit processing company of India, with growth plans to multiply its
presence across geographical regions and product lines.

Our head-office is at the Mapro Food Park, a state-of-the-art food processing complex at Wai,
District Satara, about 70km from Pune and 20km from Panchgani.

The guiding work ethic at Mapro is, "if you do what you like, you never have to work.” We
have a flat organization where the management works together with technical and sales team
to pursue Mapro's mission. We are constantly looking for enlightened and self-motivated
persons who can work in such an open collaborative environment, and have ambitions to grow
into leadership roles.

• Mango Jam

Succulent and fragrant, mangoes are a good source of dietary fibre, potassium, and a number
of vitamins. Get a head start to your day with this delicious, fruit-filled, healthy jam, bursting
with tropical goodness. Apart from being a perfect topping for the breakfast toast, it is often
used on cakes, cookies and tarts. Roll some jam for a quick snack in a chapati or puri or just
lick it off a spoon for a lip-smacking, delightful explosion of fruitliciousness.

22
 • Falero

Mouthwatering pulpy fruit chews made from real fruit juice give an instant spurt of energy.
Their delectable taste and bursting pulpiness make Faleros unique. Just pop one in your mouth
and experience how it melts away, leaving you asking for more!

Select from our exotic range of fruity flavors.

23
 MANUFACTURING AND PRODUCTION OPERATINS

1Manufacturing Operations

As we mentioned above the company produces jams, confectioneries, crushes, squashes,

jellies, sweets, toppings and many more. So basically they have three sections where there are
ranges of products produced. The sections are Liquid Section, Jam Section and Falero Section.

Under Liquid Section, syrups (Rose, Khus, Thandai, Pineapple, Strawberry, Kesar and
Mahakool), crushes (Strawberry, Litchi, Kiwi, Mango, Kokum and Pineapple) and squashes
(Orange, Lemon, Lemon Barley Water, Strawberry, Lime Juice Cordial, Lemon Ginger,
Strawberry Cordial, and Pineapple cordial) are manufactured. In one day there are 8 lots are
manufactured. As manufacturing of liquid section is a cold process, so, normal temperature is
to be maintained. There is just one working shift in this section.

Under Jam Section there are a variety of flavors of jams that are produced. These flavors are
mango, pineapple, strawberry, orange marmalade, raspberry, mix fruit, etc. There are more
than 30 flavors of jams. The production capacity is 10-14 tones. The temperature in this section
is very high as the boiling process is done at more than95ÛC. There is just one working shift
in this section

CSR - Corporate Social Responsibility

24
 At Mapro, Corporate Social Responsibility is part of the business.
During the year 2015, the Company contributed towards the Rural Development by providing
water pipe line from Chandak gaon to Gulumb gaon under the scheme "Jalyukt Shivar
Abhiyan" initiated by Government of India.
This will help farmers and local community for supply of water. The contribution made by
the Company will help in rural development of India.

An emphasis on excellence and quality

With its state-of-the-art production facilities, Mapro is committed to developing, producing,

packaging, storing and selling food products, with high regard for safety, nutrition and taste,
by continually improving quality and food safety management systems to meet and exceed
customers’ expectations.

The company has obtained ISO 9001:2008 certification and ISO 22000:2005 certification from
BVQi. The implementation of B. R. C. Standards is being planned in the near future.

25
 SOWT ANALYSIS

1. Strengths

1. mapro foods
2. Usp
3. strengths
4. nbvnvn
5. hopsbncfasb
6. Good product distribution and availability
7. Expert guidance and best practice awareness for the farmers, improving their quality of
life and providing them with fair price
8. ISO 9002:2008 & HACCP certified
9. Strong brand name in Indian households
10. Wide product range including fresh fruits, frozen food, juices, nectars, processed food,
etc.
11. High quality, fresh products
12. Economies of Scale (MAPRO)
13. Cost Advantages (MAPRO)
14. Supply Chain (MAPRO)
15. Unique Products (MAPRO)
16. Brand Name (MAPRO)

2.Weaknesses
1. Fresh fruits and vegetables are perishable products
2. Limited presence in the country
3. Strong competition in every segment of operation
4. Weak Supply Chain (MAPRO)
5. Lack of Scale (MAPRO)
6. Weak Brand (MAPRO)

26
 3.OPPORTUNITIES

1.Sponsorship and tie ups for various events like marathons, sports competitions,
etc.

2.Advertise and promote the brand

3.Popularity of fruit juices, nectars, RTS beverages amongst health conscious

people

4.Increase in disposable income of people

5.Growing market in India

6.Increase its reach throughout the country with exclusive outlets.

7.Aquisition Synergies (MAPRO)

8.Online Market (MAPRO)

9.Emerging Markets (MAPRO)

10.New Markets (MAPRO)

11.International Expansion (MAPRO)

27
 4.Threats

1. High dependence on rains and weather

2. Increase in cost of raw materials
3. Intl Competition (MAPRO)
4. Intense Competition (MAPRO)
5. Govt Regulations (MAPRO)
6. Change in Tastes (MAPRO)
7. Substitute Products (MAPRO)
8. Volatile Costs (MAPRO

Competitors

❖ Pidilite Ind
❖ UPL
❖ Tata Chemicals
❖ Aarti Ind
❖ Solar Ind
❖ BASF

CONCLUSION
1. It is easy for the manufacturing unit to get a regular & steady supply of inputs.
2. The overall process is completed in a matter of minutes. There is a good blend of
human & machine resources. At no point of production is there wastage of time
3. Hygiene level are up to the mark There is no scope for spoilage on account of
unhygienic condition.

28
 3. KATRAJ MILK DAIRY

Pune, ZillaSahakariDudhUtpadakSangh. Ltd

• Visit date :- 22nd Dec 2014

• Contact Person :- Mr.Tanpure
• Address :- KatrajDudhalya, Katraj,Pune-411 046 ,
Maharashtra, India
• Telephone :- (020) -24373453 / 24370697
• Fax :- (020) 24374834

29
 Dairy Profile:

Katraj Dairy is known by the name 'Pune ZilhaSahakari DudhUtpadakSanghMaryadit. The

company has 550 employees working in the diary at present. Katraj Dairy is also awarded with
ISO 9001:2000.

The main plant of Katraj is equipped with modern Pasteurizer, Homogenizer, Cream separator,
Ghee processing, automatic packing of milk and milk products, Quality testing devices and
well equipped laboratory.

The company has an installed processing capacity of 2 lakh litters per day. Katraj dairy process
milk and milk products like Pasteurized/ Homogenized-Cow milk, Toned milk, Double toned
milk, Standardized Milk, Full cream milk, Cow and Buffalo Cream and Ghee, Shrikhand,
Amrakhand, MalaiPaneer, MatkaDahi, Flavored Milk, Lassi, JeeraTak, Milk Powder, Table
Butter, Softy Ice cream, Pedha and Khoa.

All these products are available at katraj owned parlors at various locations in Pune. Katraj
products have been in use in thousands of homes in Pune since 1961.

The company has also planned to introduce Sterilized milk in 200 ml bottle and hard ice-cream
with different flavors in different pack sizes. Today Katraj is a symbol of high-quality milk
products sold at reasonable prices, the genesis of a vast co-operative network of indigenous
technology and the marketing survey of a farmers' organization.

Katraj milk, Katraj Ghee, KatrajShrikhand, Katraj Softy Ice-Cream and Katraj Milk Powder
have made Katraj a leading food brand in Western Maharashtra.

30
 History of the KATRAJ DAIRY

KATRAJ dairy was established in 1960 with an of providing an Organized facility of milk
collection for the village level farmers

Situated in Pune district KATRAJ Dairy started with milk collection Of 0.30 Lack (30,000)
liters per day in first year of the operation & today, has steadily grown to over 1.50 lack (0.15
Million) liters per day and has a financial turnover of over Rs.150 Cr (RS. 1500 Million/ US $
33 million).

KATRAJ Dairy manufactures/distributers milk & milk products Like pasteurized

/Homogenized-Cow milk, toned milk, Double toned milk, standardized milk, cow & buffalo
cream and Ghee, Shrikhand, Aamrakhand, MalaiPaneer, Dahi, Flavored Milk Lassie, JeeraTak,
Table Butter, Milk Powder, Softy Ice Cream, PedhaKhoa& in the near future plans to introduce
sterilized milk in 200 ml bottle & hard Ice-cream With different flavored in different pack
sizes.

Vision Mission

Vision –‘To emerge as a leader in dairy food with global presence through business excellence
&consumer delight.”

Mission-“To grow continuously, offering value added dairy products & gain customers
confidence through innovative practices”.

31
Organization structure

32
 CSR ACTIVITIES

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has
been the industry’s standard dummy text ever since the 1500s, when an unknown printer took
a galley of type and scrambled it to make a type specimen book. It has survived not only five
centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was
popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages,
and more recently with desktop publishing software like Aldus PageMaker including versions
of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s,
when an unknown printer took a galley of type and scrambled it to make a type specimen book.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining
essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets
containing Lorem Ipsum passages, and more recently with desktop publishing software like
Aldus PageMaker including versions of Lorem Ipsum.

33
 Manufacturing Process:

PRODUCTION PROCESS:

• Modern Pasteurizer
• Homogenizer
• Cream Separator
• Ghee Processing
• Automatic Packing of Milk
• Milk Products
• Quality Testing Devices
• Well Equipped Laboratory

34
 Distribution Strategies

• Intensive Distribution: Used commonly to distribute low priced orimpluse puchase

products Chocoletes, Soft Drinks.

• Exclusive distribution: Involves limiting distribution to a single outlet. The product is

usually highly priced, and requires the intermediary to place much detail in its sell. An
example of would be the sale of vehicles through exclusive dealers.

• Selective Distribution: A small number of retail outles are chosen to distribution the
products. Selective distribution is common with products such as computers, televisions,
household appliances, where consumers are willing to shop around and where
manufacturing want a large geographical spread. If a manufacturer decides to adopt an
exclusive of handling similar products, credible and is known by the target audience.

35
 KATRAJ DAIRY Products Photo Gallery:

FlavoredMilk Butter

Shrikhand Modak

Ghee Ice-Cream Lacci

36
 SUGGESTIONS

Hence I would like to suggest them to:-

1) Effectively endorse the brand and advertise about their company and product this
will increase the demand and assets also.

2) Marketing technique should be effectively followed and new schemes shouldbe launched.

3) As a part of future development they should increase the production as well as area and
structure of the company, so as to complete with the increasing competition.

4) The place must be Clean and hygienic, work done was efficiently good

Competitors

1. CHITLE 2. RAJHANS

37
2. SHEETAL 3. KRISHNA

3.GOKUL

38
 SWOT ANALYSIS OF INDIAN DAIRY INDUSTRY

Strengths:

Demand profile: Absolutely optimistic.

Margins: Quite reasonable, even on packed liquid milk.

Flexibility of product mix: Tremendous. With balancing equipment, you can keep on
adding to your product line.

Availability of raw material: Abundant. Presently, more than 80 per cent of milk
produced is flowing into the unorganized sector, which requires proper channelization.

Technical manpower: Professionally-trained, technical human resource pool, built over

last 30 years.

Weaknesses:

Perish ability: Pasteurization has overcome this weakness partially. UHT gives milk long
life. Surely, many new processes will follow to improve milk quality and extend its shelf life.

Lack of control over yield: Theoretically, there is little control over milk yield. However,
increased awareness of developments like embryo transplant, artificial insemination and
properly managed animal husbandry practices, coupled with higher income to rural milk
producers should automatically lead to improvement in milk yields.

Logistics of procurement: Woes of bad roads and inadequate transportation facility make
milk procurement problematic. But with the overall economic improvement in India, these
problems would also get solved.

Problematic distribution: Yes, all is not well with distribution. But then if ice creams can
be sold virtually at every nook and corner, why can’t we sell other dairy products too?
Moreover, it is only a matter of time before we see the emergence of a cold chain linking
the producer to the refrigerator at the consumer’s home!

39
 Competition: With so many newcomers entering this industry, competition is becoming
tougher day by day. But then competition has to be faced as a ground reality. The market
is large enough for many to carve out their niche.

top.jpg (5115 bytes) Top

Opportunities: "Failure is never final, and success never ending”. Dr Kurien bears out
this statement perfectly. He entered the industry when there were only threats. He met failure
head-on, and now he clearly is an example of ‘never ending success’! If dairy entrepreneurs
are looking for opportunities in India, the following areas must be tapped:

Value addition: There is a phenomenal scope for innovations in product development,

packaging and presentation. Given below are potential areas of value addition:

Steps should be taken to introduce value-added products like shrikhand, ice creams, paneer,
khoa, flavored milk, dairy sweets, etc. This will lead to a greater presence and flexibility in
the market place along with opportunities in the field of brand building.

Addition of cultured products like yoghurt and cheese lend further strength - both in terms
of utilization of resources and presence in the market place.

A lateral view opens up opportunities in milk proteins through casein, caseinates and other
dietary proteins, further opening up export opportunities.

Yet another aspect can be the addition of infant foods, geriatric foods and nutritionals.

Export potential: Efforts to exploit export potential are already on. Amul is exporting
to Bangladesh, Sri Lanka, Nigeria, and the Middle East. Following the new GATT treaty,
opportunities will increase tremendously for the export of agri-products in general and
dairy products in particular.

top.jpg (5115 bytes) Top

Threats:

Milk vendors, the un-organized sector: Today milk vendors are occupying the pride of
place in the industry. Organized dissemination of information about the harm that they are
doing to producers and consumers should see a steady decline in their importance.

40
 CONCLUSION

1.Having Mapro company as a part of our industrial visit was a very helpful
concept. Our teachers are very much thanked for the efforts they took for the Students.

2.We gained a lot of information and knowledge about the industry and machines. The
information we gained was intangible.

3. The perfect blend of efficient employee employer relationship was

experienced here and how a company can run with any internal disputes was witness
here. The management and the employers had very good relationship with each other.
It was just like a family.

4. We thank all of them that co – operated with us without any dispute.

41
 4. Lotus

Registered Office
Lotus Chocolate Co. Ltd.
Sumedha Estates (Puzzolana Towers),
Avenue-4, Street No -1(Old Road No.10),
Banjara Hills, Hyderabad,
Telangana, INDIA.
Pin: 500034.
Factory
Lotus Chocolate Co. Ltd.
Nastipur Village,
Hathnoora Mandal,
Medak District,
Telangana, INDIA.
Pin: 502296.

Telephone No's : 91-40-23352607/08/09

Fax No : 91-40-23352610

Email : lotus@lotuschocolate.com

42
 COMPANY PROFILE

Profile

Lotus Chocolates take great pride in being one of India's select manufacturers of the finest
chocolates, cocoa products and cocoa derivatives. Our products are supplied to chocolate
makers and chocolate users across the world, from local bakeries to multi - national companies.
Incorporated in 1988 and having commenced operations in 1992, Lotus is well known as a
reliable business partner for the supply of cocoa and chocolate products.

Starting from the cocoa bean processing to delivering fine chocolates... Lotus’s fully integrated
manufacturing facility is built with the best technologies and expertise from across the globe.

We are the one stop chocolate hub for You - our valued customer.

Located just 55km from Hyderabad in Telangana (South India), one of India's fastest growing
cities, we have the added advantage of close proximity to the cocoa growing areas of South
India. Equipped with sophisticated machinery from Germany, UK, Denmark, and Italy, and
backed by stringent quality processes, we ensure that our chocolate is developed with its own
unique flavour - a flavour that leaves a smile of savored happiness...

Our Motto
"To constantly reinvent, innovate and implement ideas. Create finest quality, world–class, and
value for money products through continuous research to deliver the best."

The Sky is the Limit

We at lotus believe that possibilities are endless and that we will never know what we can
achieve unless we TRY and hence we are always enhancing and implementing new approaches
and striving for continuous improvement.

Together We Grow
A public limited company listed with the Bombay Stock Exchange (BSE), we believe in
growing together by sharing knowledge and unwrapping human potential in an environment
of mutual respect... For our employees and our customers.

43
 HISTORY

Our unique food processing unit consisting of a cocoa processing and a chocolate
manufacturing plant, started production in 1992. At that time the promoters of the company
were Mrs. T Sharada (renowned South Indian cine artiste) and Mr. Vijayaraghavan N (an
engineer with a plethora of experience in the fields of chocolate making and sales).Since then,
the company has had association with MNC's in south-east Asian countries and has developed
various specialty chocolates that have made an identity in the Indian market. Over the years,
various moulded and panned products under the brand names of "Chuckles", "On & On",
"Superr Carr" and "Tango" became popular with consumers in South and Central India. At the
same time, the company's range of pure cocoa butter chocolates, and derivatives like cocoa
butter and cocoa powder penetrated into the industrial markets as well as bakeries and the top
5 Star Hotel kitchens in India. In 2008, the Puzzling Group under the leadership of two
Hyderabad based entrepreneurs, Mr.Prakash Pai and Mr. Anantha Pai took over the company
as its promoters, thus making Lotus Chocolate Company Limited, an Indian owned entity.
Under the leadership of the new promoters, Lotus has aligned its vision to making the
organization a market leader in the cocoa and chocolate segment. By offering world class
quality at an affordable price to keep professionals, parents and children happy, Lotus
Chocolates is re-emphasizing its slogan of being "In the business of pure joy".

MANAGEMENT

Non Executive Director:-P Prakash Pai

Non Executive Director:-P Ananth Pai

Whole-time Director:-Ganapath Subramanya Ram

Independent Director:-Gottemukkla Venkatapathi Raju

Whole Time Director: - Technical Dilip Mangesh Kalekar

Independent Director :-Ashwini Pai

Independent Director :-Bharathan Rajagopalan Thatal

Independent Director :-A Surya Prakash Reddy

Company Secretary:-Babita Chandraka

44
 MANUFACTURING PROCESS

As we mentioned above the company produces chocolate and many more. So basically they
have three sections where there are ranges of products produced. The sections are chocolate
Liquid Section,

Under Liquid Section,

syrups (batter cashew nut etc), crushes and squashes are manufactured. In one day there are 8
lots are manufactured. As manufacturing of liquid section is a cold process, so, normal
temperature is to be maintained. There is just one working shift in this section.

Under chocolate Section there are a variety of flavors of chocolate that are produced. These
flavors are batter cashew nut etc. There are more than 30 flavors of chocolate. The production
capacity is 10-14 tones. The temperature in this section is very high as the boiling process is
done at more than95ÛC. There is just one working shift in this section

45
 COMPANY PRODUCT

Lotus Chocolate Company Limited was established in 1989, has marked its presence
effectively in the industrial sphere and is considered amongst foremost manufacturer, supplier
and processor of wide variety of chocolates and chocolate based products. Our product range
contains Dark Chocó treat, Lotus Chocolate Decorative, Handmade Chocolates, Éclairs
Chocolate, Lotus Dark Chocolate, Super Carr Chocó treat, High 5 Chocolate, Kajoos
Chocolate, Malts Chocolate, Éclairs Chocolate, Lotus Cocoa Mass, Lotus Cocoa Butter, Lotus
Ice Cream Coverings & Lotus Chocolate Decorative in Andhra Pradesh.

Our quality products are well-known for their high nutritive value, diversity in flavor, purity,
lasting value and deliciousness. Our smooth-rich chocolate products and chocolates are
manufactured by selecting finest of the available raw material and efficiently processing Cocoa
beans. Perfect combination of sugar and sweeteners are added while making it deliciously
appetizing. Our Cocoa processing unit comply with the HACCP certified standards. We are
guided by several rules which are set by the International Standards Organization.

The company is well-fitted with modern infrastructural facility, which is capaciously built and
is facilitated with advanced machines and ultra-modern equipment. Use of these advanced

46
machines and technology effectively aids in meeting the demands of our valued clientele. Our
research and development facilities are very helpful in eloquently understanding the specified
requirements of our client base and are a source of knowledge for the whole company and its
employees.

Our diligent workforce comprises of quality monitoring experts, procuring agents, sales and
marketing professionals and many more. These professionals work exceptionally hard to offer
a qualitative range of chocolate and chocolate based products. Our professionals work in close
cooperation with one another thereby ensuring a synchronized work environment. All their
efforts are directed at attaining maximum client-satisfaction with all possible measures.

Serving clients to the utmost is the main aim of the company. We ensure that the products are
processed and manufactured in superior quality, without any flaw to efficiently cater to the
much reputed client base of ours. The company follows ethical business policies and indulges
in fair dealings, which are immensely appreciated by our customers. Our quality products are
made available at reasonable rates and are timely delivered at the client’s end.

Eclairs

The Joy of Lotus Eclairs...

A lovely creamy caramel shell outside and a delicious soft milk chocolate centre coming
together to provide a very chewy and delicious treat!

47
First discovered in 1960 by a London confectioner Eclairs is recognized as the king of all
confectionery because of the royal taste of chocolate!!! Lotus launched its delicious Éclairs in
96' and has been a favorite ever since.

All customers savor the experience of eating a Lotus Éclairs because of the product's perfect
balance between hard and soft, chewy and smooth, creamy and chocolate.

With the new look, promotion and perfect taste, many distinguished individuals have appraised
Lotus Eclairs as a chocolate Éclair like none other

Vision and Mission

Education is a critical requisite for socio economic change in any society but unfortunately
it has become a dream for the economically backward students. The mission of Lotus
Foundation is to make this dream a reality for every deserving child and extend financial
support to pursue their educational aspirations. We, at Lotus Foundation, identify such
deserving students through a standard procedure and extend support in two ways.

1. The primary support is in the form of college fee for undergraduate and graduate courses
which is paid directly to the college or university.

2. The secondary support is in the form of text books and clothes provided to students on a
need basis.

Trade Relation

We are actively looking for established distributors both for our Consumer & Industrial
products to strengthen our network nationally and internationally. Please feel free to Contact
Us if you need further information about distribution opportunities.

Lotus products are extremely popular in all of Southern India and the Western States of Gujarat
and Maharashtra. Lotus Chocolate Company has an outstanding distribution network that
places our products in over 100,000 outlets through carefully selected Re-Distributors.

To ensure that customers get world class products, Lotus has six fully air-conditioned
warehouses strategically located around the nation that have the capacity to store the
products under regulated temperatures and humidity levels. In addition, the Company has

48
 a fleet of air conditioned vehicles for safe transportation of the products. You can be rest
assured that you will receive great quality products!!

OBJECTIVE

1. Customer’s Satisfaction:
Producers should produce the product as per customer’s choice, need, requirements and
expectation of good quality but at low cost.

2. Profitability:
There should be a growth of their company by producing the product of good quality at low
cost in order to increase the sale and to get good profit.

3. Timeliness:
The management should produce the good of right quality right quantity at low cost and at right
time.

a) Alternative Material- In case we are producing the product by using an alternative

material which can meet the functions at low durability, safety of the product. This will
increase the value the product.

b) Transport-The material should be shifted or transport in such a way so that we can meet
the function at a low cost.

c) Storage-After production the material should be store in such a way so that it should not
spoiled.

d) Inspection- After making the product it should must be inspected in order to check the
quality of the product and before issuing it to the customer.

ORGANISATION STRUCTURE

49
CSR - Corporate Social Responsibility

50
The educational benefits to the local community can go beyond cocoa. Apparently cocoa
trees deplete the soil, so it is best if other plants are also grown on the same plot. Thus
successful cocoa programs need to encourage farmers to have broader sustainability agendas.
The aim is to educate younger farmers so that the cocoa consuming firms have partners to
work with for the next few decades.

This is an interesting supply chain story on multiple levels. It involves not only big firms but
also governments and NGOs. There are a lot of moving parts that come into play. But
plausibly there is a way here that everyone from the growers to the firms to those of us with a
sweet tooth can benefit.

SWOT Analysis

Strengths

Experience in chocolate industry. Brand presence in the market. Established industrial

supplier. Medium production capacity. High suppliers base. Customized products facility
for consumers.

Weaknesses

Limited distribution facility outside South-India. Poor advertising strategies. Limited

product range. Limited resources.OpportunitiesStrong growth potential in South-India
urban region. Rise in chocolate consumption. Market expansion into North-India.
Changing consumer behavior patterns.

Threats

Aggressive market penetration by multinationals Price sensitive market. Competitive

position of Lotus is fragile. Increasing production costs. Vast cultural influences on buying
patterns.

COMPETITORS

51
 • ADF Foods Ltd.
• Agro Dutch Industries Ltd.
• Amrit Corp. Ltd.
• Anjani Foods Ltd.
• ANS Industries Ltd.
• Apex Frozen Foods Ltd.

CONCLUSION

1.As we compare my company product with some other company’s product.

2. The chocolate may seem to be same as other chocolates existing in the market but it has
a distinct taste of its own & also the main difference is the marketing strategy & the profit
margin ensured .

3.As we know if strong competitors are already exist in the market it gets really very tough
to enter into the market

4..Instead of all these if we give value for money product to the customers, we can definitely
compete with the competitors & can draw the positive attitude of the customer towards the
products.

52