NAM COLLEGE KALLIKKANDY

III SEM BBA INTERNAL ASSESSMENT TEST

NOVEMBER-2020
CONSUMER BEHAVIOUR

Time : 3 Hours Max Marks:40

SECTION — A
Answer 4 questions. Each carries 1/2 marks.

1. Define Post purchase behavior

2, What is post purchase dissonance?

3. Define right to be heard

4. What is COPRA (4x1 / 2-2)

SECTION — B

Answer any four questions. Each question carries 1

marK.

5. What are the various Environmental factors?

d. What do you mean by modified re-buy ?

7. What do you mean by returns management ?

8. What are the different consumer rights?

9. What do you mean by routine buy?

10. What are the different organizational factors? (4x1=4)

 SECTION — C
Answer any six questions. Each question carries 3 marks.

11. What are the difference between routine buy and modified re buy?
12. What are the features of consumer protection act 1986?

13. Explain the profile of the indian consumer.

14. What are the different consumer rights?explain

15. explain about the indian customer buying behavior and patterns.
16. What are the different sales promotion methods?

17. What is post purchase behavior ?why it is important.

18. What are the after effects of customer dissatisfaction. (6x3-18)

SECTION — D

Answer any two questions. Each question carries 8 marks.

19. Explain about the problem faced by indian consumer.

20. Post purchase dissonance and its causes

21. What are the factors influencing industrial buying process. (2x8=16)