Introduction

The Pharmaceutical market of India is extremely fragmented. The supply chain issues are
making it worse. The market is full of spurious supplies which have a direct impact on
patient health.

With the increase in COVID cases and lockdown, consumers prefer online retail. The ease of
getting their medications at their doorsteps and keeping away from the crowd during the
pandemic has persuaded many to switch from a brick-and-mortar pharmacy to an online
pharmacy.

At Cure2All we many of these problems with the traditional pharmacies with the help of
Market Place platform, AI assisted logistics which provides and efficient supply chain
solution for Pharmaceutical Industry

We have successfully Launched this solution in one Tier one city and covered one year of
operations

.
The Problem

The Indian Pharmaceutical Industry is characterized is an unorganized, fragmented sector-

stockouts, sale of substandard and spurious drugs. It is associated with the following
problems

• Delay in procuring necessary and correct medicines

• Multiple trips needed, search various platforms
• Spurious supplies
• Inventory mismatches
• Patients with chronic diseases need medicines over longer period of years
• People forget to take medicines
• Non availability of quality nutritional products
• Medical devices/ instruments needed for patients difficult to procure and not
available easily

The Purpose

• Provide fast and efficient delivery of safe, quality drugs, nutritional products and
devices to patients in need, pet care and veterinary products
 • Efficiently manage the supply chains and provide end to end visibility to all
stakeholders
• Efficiently help manage the inventory of large stakeholder and ensure the right
medicine is available at right time
• Provide affordable Allopathic, Ayurvedic, Homeopathic, and other wellness products
to improve the quality of healthcare
• Enable people with chronic diseases manage the drugs delivery and intake efficiently
• To help people with easy, accessible and affordable drugs and products, become the
prime player in online pharmaceuticals

Online pharmaceutical market / competitors

India’s pharmaceutical market is valued at US$ 42 billion in 2021 and is estimated to reach
US$ 65 billion in 2024, online pharmaceutical sales was about 2-3% of the total sales
amounting to US$ 0.5 billion in 2019 and is estimated to grow at the cumulative annual
growth rate of 44%. It is estimated to reach US$ 4.5 billion in 2025. The online pet care
segment is estimated to grow at a cumulative annual growth rate of 32.11% during the
period 2021 to 2026 to reach a net worth of US$ 1.1 billion. The reason for the high growth
rate of online pharmacies is due to COVID-19.

The major player in the pharmaceutical market in India are traditional brick and mortar
retailers who account for 90% of sales. Currently the major plays in the online pharmacy
landscape are Pharmeasy, Netmeds, Zigy, Medlife, 1mg, Practo, Myra and Apollo pharmacy.
Amazon acts as a pseudo-online pharmacy with its online drug deliveries.

When considering the online pet meets market, BarkNBond is the major player

The Online Pharmaceutical markets have the following problem

 Lack of End-to-End Service providers

 Poor Service Quality. Frequent Delays
 Lack of Supply Chain Visibility
 Customized Solutions not available
 Fulfilment Centre and associated Challenges
 Last Mile Regulatory Challenges
Cure2All

Cure2All aims to address the above problems and build and End to End Efficient supply
chain with complete visibility to all stakeholders This marketplace and the ultramodern
warehouse form the heart of solution. Cure2All’s AI enhanced logistics system which makes
sure that the drug gets to the B2B customer in time as well as B2C just in time for
consumption on a weekly or biweekly basis which makes sure that the medicines are in
pristine conditions while consumed. This is done with the help of direct logistics for Regular
item as well as Tie up with local partner for urgent delivery, when a doctor prescribes a
medicine in the participating hospital, the patient's details are collected, and the medicine is
delivered to the patient on a regular basis. With the help of Cure2All the local vendor is able
to maintain a JIT inventory which is beneficial for the vendor. The drugs are moved within
vendors based on the necessity in the area. Additionally quality pet products and nutritional
products are sold to enhance the customer experience.

With the use of the mobile app, timely reminders to take medicine and reorder are floated
to the customers so they do not miss their medication.

The Solution

A Pan India Efficient Supply Chain Solution with E2E Visibility to all Stakeholders
The solution comprises of an Omni-Channel Market place which will interface with all B2C
and B2B Customer. There will be ultramodern regional warehouses which will efficiently
manage the Supply chain. The last mile problem for urgent delivery will be solved by the
Local partners

Some characteristics of the Solution model are:

 A fast and efficient delivery of safe, quality medicines to patients in need

 Online pharmaceuticals with automated logistics system
 Market place model
 Tie- ups and collaborations with Pharma companies’ local retailers, vendors
 Collaborations with hospitals and clinics
 Automated refills, reminders over mobile app
 Petcare products at one click

Key differentiators

Cure2All comes with automated prescription refills / recurring order patients with chronic
diseases which makes regular Pharma purchase easy and effective. At Cure2All we take
emergencies very seriously, we have built a well-structured logistics system with AI. This
makes it possible for us to deliver medicines to patients and hospitals within two hours in
case of emergencies, saving time and lives during emergencies. We don’t just focus on
providing you the right medicines at the right time but also care for your well being and how
your health progresses during the course of the medicine. Keeping this in mind Cure2All
schedules its reminders as per the prescription, it reminds you to take your medicine in time
and never miss taking them. As Cure2All is more customer focused it delivers the best user
experience to its patients and making Pharma purchase cost efficient, cashless and hazel-
free.

The B2B customers also get benefit because they now have a complete visibility of the
supply chain and can order Just in time thereby reducing their inventory carrying cost

Business plan / sales and distribution

This Supply Chain Solution has been implemented and working in Chennai.

As we move forward, we will expand to Tier 1, 2,3 and to real areas which have challenges
accessing medicines. To meet this gap, we will work on structuring a very strong supply
chain with our vast network. Our growth drivers are internet penetration, increased access
to web based and online services, increasing e-commerce adoption, need for organised
channels, medical requirements of patients with chronic diseases, laws / guidelines
governing e pharmacies initiated in 2015 by DGCI and released in 2018.

With goals to reach every Indian and deliver medicines to every part of the country
effectively we need to have strong tie ups and collaborations with Pharma companies, local
retailers and vendors for effective distribution and cost-effective sales. We also need to
have collaboration with hospitals as we are focused on delivering medical needs. We will
have to establish a strong relationship with Pharma companies’ local retailers and vendors
for commissions and discounts. We need this for meeting customers' needs with respect to
price coming up with discounts and deals for them. We are also looking to have
subscriptions for some skincare and pet care products as these products have recurring
purchases all through the year. This way we will have more recurring business which will
help Cure2All to have consistent cash flow and increase transactions and attain the numbers
we aimed at.

Financial and Rollout Plan:

 The above table projects the investment needed, rollout plans and revenue potential
 The project has already received its initial funding of 150 Cr though self-funding of
the founders and through and Angel Investor
 The next level of funding now required to expand the other cities Pan India.
 The Current breakeven is to be projected at 15 Months
Conclusion

In conclusion Care2All will help customers to take their medicine regularly and never run out
of medicine. It is a one stop destination for all their needs. Care2All will make a good impact
in healthcare by providing the patients with required medicine in time and providing them
with reminders and refill notifications. With the integration of AI, it would allow for Care2All
to to maintain less idle inventory and keep the medicines in the best condition of the
patients. The customer friendly experience builds long lasting relationships with the
customer which ensures a continuous revenue stream.