Chloe and Reese’s Clothing

Online Retail Store

Business Plan

Prepared by

Chloe Rockingham
chloe@carclothing.com

June 1, 2030

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Executive Summary
Objectives:

1. To reach a monthly sales pro t of at least $5,000.00 by July 1, 2030.

2. To be one of the leading online retail stores in North Carolina by November 1, 2030.

Unique Selling Point:

This online retail store business plan will target millennial consumers as well as other individuals who want
hassle-free shopping by delivering clothes directly to their own homes.

About Us
Chloe and Reese’s Clothing will o cially launch their clothing line through their shopping website,
carclothing.com on June 15, 2030, under the ownership of Ms. Chloe Rockingham and Ms. Reese Jameson. It will
be an online clothing retail store that offers various stylish clothes and accessories for men and women that
deliver directly within and outside of North Carolina.

Products & Pricing

Chloe and Reese’s Clothing will be an online retail store that will bring fashion and convenience to its customers
with their items such as jeans, shorts, jackets, skirts, shirts, socks, hats, and sunglasses that will be sold to online
customers within and outside the North Carolina area. The prices of these clothes and accessory items will range
between $5 to $100.

Target Market
The target market will mainly focus on millennial consumers as it was found in a study that millennials make
60% of their purchases online. It will cover millennial consumers between the ages of 23 to 38 within and outside
North Carolina.

Competition
The online retail store’s competition will be the following below:

1. LXL Fashion Store

LXL Fashion Store is an online women’s fashion store that offers a posh and vintage style to its customers. This
online store sells dresses, jeans, jackets, and accessories from European and international designers.

2. Astro Apparel

Astro Apparel’s online retail store was established in 2020 and is known for having modern, simple, and street
style clothing that is popular among teens and millennials. They sell trendy and affordable clothes and offer free
delivery in some areas in North Carolina.

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SWOT Analysis
METRICS POINT 1 POINT 2

Marketing manager with more than a

Easy access and lower prices when
Strengths decade of experience in the online
selling through its online website
fashion industry

Weaknesses  No clothing options for children High shipping fee costs

High demand for affordable men Promos and discounts on all their
Opportunities
and women’s clothing items 

Two leading competitors (LXL Some customers prefer shopping at

Threats
Fashion Store, Astro Apparel) physical stores

Marketing Plan
Phase 1 of the marketing plan will focus primarily on creating a user-friendly and sleek web design. Also, the
online retail store will be using its social media accounts such as Facebook and Instagram to promote its
clothing pieces through posts, stories, hashtags, and Facebook ads. 

Phase 2 of the marketing plan will be to partner with fashion in uencers in order to gain more recognition online.

Operational Plan
The fashion retail store’s shopping website will be available to the public on June 15, 2030. The store will have a
total of 25 employees and will be grouped into 5 departments: Designers, Sales & Marketing, Operations,
Customer Service, and Shipping.

ACTION ASSIGNED TO END DATE

Prepare all operational tasks Kourtney Weisz June 1, 2030

Finalize all operational plans Kendall Camp June 1, 2030

Team
img

Kourtney Weisz
Design Manager
She will be responsible for managing the designers' team and giving design direction for the fashion season.

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 img

Kendall Camp
Operations Manager
She will be in charge of managing the overall operations of the business as well as handling stock and inventory
control.

Projected Startup Costs

DESCRIPTION AMOUNT PERCENTAGE

Web hosting service $125.00 0.17%

Business Permit $1,500.00 2.1%

Clothing Equipment & Supplies $50,000.00 69.81%

Other Expenses $20,000.00 27.92%

Startup Fund Available $0.00 0%

Total Startup Costs $71,625.00 100%

Projected Pro t & Loss Statement

DESCRIPTION YEAR 1 YEAR 2

Sales $60,000.00 $80,000.00

Cost of Sales $20,000.00 $20,000.00

Gross Pro t $40,000.00 $60,000.00

Total Expenses $22,000.00 $22,000.00

Net Pro t (Loss) $18,000.00 $38,000.00

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Projected Balance Sheet
DESCRIPTION YEAR 1 YEAR 2

Cash $60,000.00 $80,000.00

Other Assets $5,000.00 $10,000.00

Total Assets $65,000.00 $90,000.00

Accounts Payable $20,000.00 $25,000.00

Other Liabilities $10,000.00 $25,000.00

Total Liabilities $30,000.00 $50,000.00

Equity Capital $25,000.00 $30,000.00

Retained Earnings $10,000.00 $10,000.00

Total Shareholder’s Equity $35,000.00 $40,000.00

Total Liabilities & Shareholder’s

$65,000.00 $90,000.00
Equity

Appendix
LXL Fashion Store Website

The o cial site of one of our online retail store competitors.

Astro Apparel Website

The o cial site of one of our online retail store competitors.

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