E-Crash Cart

E-commerce Start-up Business

Plan

Prepared by

Christopher Johnson
christopher@ecrashcart.com
February 22, 2021

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Executive Summary

Objectives: 

1. To reach $2,790,000.00 total revenue by December 31, 2021.

2. To generate at least 100,000 users by December 31, 2021.

Unique Selling Point: 

The company will provide a platform for small businesses to reach their customers through safe and secure
transactions. 

About Us
E-Crash Cart is an online business space for buyers and sellers to connect and transact with one another for
multiple business opportunities. A website and mobile application will be launched as a platform for clients and
customers to do business safely and e ciently. 

Services & Pricing

E-Crash Cart will ensure proper maintenance and privacy of accounts, pro les, and transactions to keep all data
secured from misuse and other unwanted acts. The company will also offer delivery services through its private
courier and charge sellers a reasonable fee for every successful transaction they make on the company’s
platform. 

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Target Market

This e-commerce platform will cater to clients and customers, aged 16 and above, across the United States.
Buyers and sellers can register as personal or business accounts through the business’s website or mobile
application.

Competition

The company will have the following competitors:

1. Southside E-Shoppers

Established in 2013, Southside E-Shoppers is one of the most popular online shopping applications in the U.S.
and Canada. The company offers a wide selection of goods and services for shoppers, with its own line of
clothing and cosmetic products that rst launched in 2019.

2. Webmaster’s Community

Although the company only delivers to selected states in the country, Webmaster’s Community still has a large
number of users in California, New York, and Nevada. It’s one of the few e-commerce sites with its company-
owned courier service.

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SWOT Analysis

METRICS POINT 1 POINT 2

Fast and secure shipping through Lower operational costs than brick and
Strengths
a private courier mortar stores

A relatively smaller selection of Longer shipping time due to the lack of

Weaknesses
goods transport and manpower

Powerful marketing opportunities through

Opportunities Growing e-commerce market
in uencers and social media

Cases of fraud fuelled by digital

Threats The increasing market competition
payments

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Marketing Plan

The company will launch social media campaigns for lead generation and brand awareness. It will then tap
Internet in uencers for potential partnership and collaborate with them to create online content for various
channels and reach different audiences.

Operational Plan

The company’s headquarters will be located at 283 Libby Street, Santa Monica, California 90401, and will employ
a workforce of 50 employees for its rst year of operations.

ACTION ASSIGNED TO END DATE

Assess small businesses and their

Kendra Evans Ongoing
shoppers.

Conduct proper employee screening

Christian Cornell Ongoing
and training.

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Team

Kendra Evans
CEO

Christian Cornell
Operations Manager

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Projected Startup Costs

DESCRIPTION AMOUNT PERCENTAGE OF TOTAL

Website & App Development $60,000.00 54.55%

Tools & Equipment $30,000.00 27.27%

Licenses and Permits $5,000.00 4.55%

Other Expenses $15,000.00 13.64%

Start-Up Fund Available $0.00 0.00%

Total Start-Up Fund Required $110,000.00 100%

Projected Pro t & Loss Statement

DESCRIPTION YEAR 1 YEAR 2

Sales $150,000.00 $180,000.00

Cost of Sales $15,000.00 $22,000.00

Gross Pro t $135,000.00 $158,000.00

Total Expenses $105,000.00 $125,500.00

Net Pro t (Loss) $30,000.00 $32,500.00

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Projected Balance Sheet

DESCRIPTION YEAR 1 YEAR 2

Asset 1 $70,000.00 $92,700.00

Other Assets $16,500.00 $19,500.00

Total Assets $86,500.00 $112,200.00

Liability 1 $29,000.00 $41,300.00

Other Liabilities $14,500.00 $22,000.00

Total Liabilities $43,500.00 $63,300.00

Equity Capital $13,000.00 $16,400.00

Retained Earnings $30,000.00 $32,500.00

Total Shareholder’s Equity $43,000.00 $48,900.00

Total Liabilities & Shareholder’s

$86,500.00 $112,200.00
Equity

Appendix
Southside E-Shoppers Website

The o cial website of one of the business’s competitors.

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