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Modernize Your Data Center with PowerMax 8000

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Modernize Your Data Center With
PowerMax 8000
Dell Technologies Profile

Dell Technologies
Dell Technologies believes technology exists to drive human progress on a global scale - to create new
markets, reshape industries, and improve the lives of every person on the planet. Our unique combination
and unprecedented capabilities power true transformation for people and organizations everywhere.
It’s a journey that began over a generation ago, with our founder Michael Dell’s vision to provide
customers with a more powerful technology at a better value by rethinking how computers were
manufactured and delivered. Around the same time, EMC began delivering compatible memory boards
with higher reliability and then delivering data storage solutions scalable to enterprise level. Together
these journeys completely changed the way the world sources, builds, and sells technology.
Human progress is a journey, one we believe should be traveled together. Whether you know our journey
well, or you’re just beginning yours, we’re honored to embark upon it with you. At Dell Technologies, all
our leaders are innovation pioneers, driving the technological revolution forward. Together, and as
individuals, our passion drives every idea, concept and solution we create.
As a hybrid of digital experts, we deliver real results for customers across a spectrum of industries. To
ensure our customers keep pace with digital innovation to accelerate their own success, Dell Technologies
unites seven technology leaders in one company with the power to drive digital transformation and
generate real results every day for the customers and people who partner with us.
Dell:
Dell gives today’s workforce what they need to securely connect, produce, and collaborate; anywhere
at any time. Award-winning desktops, laptops, 2-in-1s, and thin clients; powerful workstations and
rugged devices made for specialized environments, as well as monitors, docking, and endpoint
security solutions and services - workers get exactly what they need to work the way they want.
Dell EMC:
Dell EMC enables organizations to modernize, automate, and transform their data center using
industry-leading converged infrastructure, servers, storage, and data protection technologies.
Businesses get a trusted foundation to transform their IT and develop new and better ways to work
through hybrid cloud, the creation of cloud-native applications, and big data solutions.
Pivotal:
Pivotal transforms how companies build and run software so they can innovate at start-up speed by
using cutting-edge software development methodologies, a modern cloud platform, and analytics
tools.
RSA:
RSA offers business-driven security solutions that uniquely link business context with security
incidents to help organizations manage digital risk and protect what matters most.
 Secureworks:
Secureworks develops data-driven security solutions for your organization to detect and prevent
breaches and cyberattacks.
Virtustream:
Virtustream provides cloud solutions built for the enterprise that are designed to run your most
complex and critical applications with performance, security, and efficiency – whether private, public,
or hybrid.
VMware:
VMware software powers the world’s complex digital infrastructure. The company’s compute, cloud,
mobility, networking, and security offerings form a dynamic, consistent digital foundation to deliver the
applications that power business innovation.
Together, we are ready to help you transform your business and shape your future.
Confidentiality Statement

Confidentiality Statement:
Dell EMC is a trademark of Dell Technologies Inc. or its subsidiaries. All rights reserved.
This proposal contains confidential material that is proprietary to Dell Technologies Inc. The materials,
ideas and concepts contained herein are to be used exclusively to evaluate the capabilities of Dell
Technologies Inc. to provide a solution for Customer Company Name. The information and ideas herein
may not be disclosed to anyone outside of Customer Company Name to be used for purposes other than
the evaluation of the capabilities of Dell Technologies Inc. Dell Technologies Inc. believes the information
in this document is accurate as of its publication date. The information is subject to change without notice.

Dell Technologies
176 South Street
Hopkinton, Massachusetts 01748-9103
USA

Dell, EMC, Dell EMC, and other trademarks are trademarks of Dell Technologies Inc. or its subsidiaries.
All other trademarks used herein are the property of their respective owners.
© Copyright 3/7/22 Dell Technologies Inc. or its subsidiaries. All Rights Reserved.

Dell Technologies Confidential

The Issue

We’re entering a New Digital Dawn, the 4th Industrial Revolution is upon us. The world is transforming and
technology is fundamentally transforming the way we live and work today. Technology is being applied to
every aspect of our daily lives to improve the human experience. This Digital Revolution is redrawing the
global business landscape. It’s a revolution that will impact every company in every industry. But it’s a
revolution that’s also rich with opportunities for both you and your customers.
For you to play a part you must transform your business, your approach to IT, your workforce, your
security posture – everything. You must embark on a Business Transformation Journey to become a
modern future ready digital business - because the future is now.

The Business Transformation Journey - Requires Transforming in Four Key Areas:

1. Digital Transformation
― Transforming the Business itself
2. IT Transformation
― Transforming the Data Center
― IT has to be Modernized, Efficient, and Automated
3. Workforce Transformation
― Creating and Supporting a variety of Work Styles – Work is not a place, it is an activity
― Boost Productivity
― Drive Business
― Enhance Customer Engagement
― Reduce Management Costs
4. Security Transformation
― The Security Mindset Must Change
― With a more Mobile Workforce the concept of the Security Perimeter no longer exists
― Security must be Hardened and Enhanced from the Edge down to the Core Infrastructure and
up into the Cloud
― Security Breaches must be expected, with Strong Mitigations Strategies in place

Key Attributes of a Successful Business Transformation Include:

― Innovating in Agile Ways
― Predicting New Opportunities
― Demonstrating Transparency and Trust
― Delivering Unique and Personalized Experiences
― Operating in Real Time - Always On

Dell Technologies Confidential 1

To advance your Business Transformation to become a modern future ready digital business, having a
centralized technology strategy needs to be a priority. This will require investments in re-tooling your IT
infrastructure and digital skills leadership.
You will need to expand the size of your software development capabilities and plan to invest in
Converged Infrastructure, All Flash Storage, Data Lakes, Security, Data Protection, and the Internet of
Things (IoT) technologies over the next few years.
Helping you along your Business Transformation Journey to evolve into a future ready business with a
modern data center - our products, solutions, services, and training are designed to help you maximize
productivity and minimize your total cost of ownership. Now more than ever you need a partner that can
help you to realize your digital future. Dell Technologies is that partner.
Dell Technologies will help you shift away from the status quo by delivering technologies that will not only
enable your organization to realize your modern digital future, but to thrive in it.
This proposal describes one of the many modern future ready digital business offerings available from Dell
Technologies that can help make your Business Transformation Journey a success.

A Modern Digital Transformation Offering

Dell EMC PowerMax 8000
Dell EMC PowerMax is modern data storage with NVMe done right. It is designed with a unique
combination of a powerful architecture, simple operation and trusted innovation to power the most
demanding and mission-critical applications of today and tomorrow. PowerMax 8000 is the world’s fastest
storage array1 and is ideal for large enterprises and consolidating mixed/open and mainframe workloads.
PowerMax can help you future-proof your data center with end-to-end NVMe that is NVMe over Fabric,
Storage Class Memory (SCM) and built with cutting edge industry standard technology. With a multi-
controller architecture, PowerMax can scale up and out providing flexibility to expand capacity and
performance on demand. It is fully active/active and component level fault isolation ensures your
applications keep running without compromise. Plus, inline, global deduplication and compression offer
extreme efficiency, even at scale to minimize storage footprint and maximize your investment.
The PowerMaxOS is optimized for next generation media with a real-time machine learning engine that
leverages predictive analytics to optimize performance with no overhead. The engine is designed to
automatically place data on the correct media type (flash or SCM) based on the I/O profile. Over time, it
will learn from the patterns and recognize I/O changes quickly and rebalance accordingly. PowerMax
achieves the highest levels of resiliency and meets the strictest security standards with SRDF the gold
standard in replication technology, over six nines of availability and data at rest encryption.
PowerMax enables massive workload consolidation eliminating the need for separate silos of storage. And
with CloudIQ for PowerMax, you gain cloud-based analytics to proactively monitor, analyze and
troubleshoot your storage environment from anywhere – including any web browser or mobile device.
REST API’s enable you to seamlessly integrate and automate PowerMax into your existing data center
infrastructure, while still exposing the full set of rich data services that PowerMax offers.

1
.Based on Dell EMC internal analysis of published bandwidth of the PowerMax 8000 versus
competitive mainstream arrays, July 2019.

Dell Technologies Confidential 2

PowerMax introduces even greater efficiency with inline deduplication and enhanced compression, and
comes with a 3:1 data reduction guarantee and a 5:1 storage efficiency guarantee with the Dell EMC
Future Proof Loyalty Program. To enable users to take advantage of this exciting platform seamlessly,
PowerMax provides non-disruptive migration from any VMAX array and simple migration from 3rd party
arrays. You also gain additional peace of mind with guaranteed satisfaction and investment protection
through the Dell EMC Future Proof Loyalty Program.
PowerMax arrays are available in two models, the PowerMax 2000 and PowerMax 8000. Both the
PowerMax 2000 and PowerMax 8000 model arrays offer simple appliance-based packaging that
combines both hardware and one of two software packages – Essentials or Pro:
● PowerMax with the Essentials software package includes the PowerMaxOS with SnapVX, inline
compression and deduplication, non-disruptive migration, QoS and iCDM Basic (via AppSync).
● The Pro software package includes everything from the Essentials package, plus even more value,
including SRDF – the gold standard in disaster recovery, data-at-rest-encryption (D@RE), eNAS
(for a file and block storage solution), as well as iCDM Advanced (via AppSync), PowerPath host
multi-pathing and SRM.
● Optional software titles for RecoverPoint and PowerProtect Storage Direct can be purchased
separately.

Release Highlights
With this release, PowerMax delivers innovation that directly aligns to your requirements for modernizing
your data center bringing higher levels of performance, hyper consolidation, simplified storage, and multi-
cloud support. Some of the highlights of this release include:
● Storage Class Memory (SCM) ‒ Dell and Intel have partnered to co-develop “Enterprise Storage
Media” for the next decade through PowerMax ‒ the industry’s first storage array to ship with
Storage Class Memory used for persistent storage. PowerMax SCM powered by dual port Intel ®

Dell Technologies Confidential 3

 Optane™ technology deliver up to 50% better response times as compared with SAS flash (NAND),
and are offered in 750GB and 1.5TB drive capacities.
● Built-in Machine Learning ‒ PowerMax artificial intelligence/machine learning now supports
automated data placement across both NVMe SCM and NVMe flash drives to optimize storage
performance, without overhead.
● NVMe over Fabric (32Gb FC I/O Modules) ‒ enables lower latency and best response times for
demanding applications by running NVMe over 32Gb Fibre Channel combined with the fastest
persistent storage with SCM on PowerMax arrays. Also known as FC-NVMe, this feature delivers
end-to-end NVMe on PowerMax arrays and is compatible with Connectix 32Gb NVMe Switches and
Directors and 32Gb NVMe server HBAs. It is this combination of both end-to-end NVMe protocol
and Storage Class Memory technology that delivers true breakthrough performance. PowerMax
32Gb I/O modules also support FC host connectivity. As a result of the new SCM drives and
support for NVMe-oF with 32Gb Fibre Channel front-end connectivity, you will see extensive
performance improvements and much lower latency with:
― Up to 350GB/sec bandwidth – more than 2X total bandwidth increase
― Up to 15 million IOPS – 50% improvement
― Up to 50% lower response times vs. SAS flash drives
― Under 100 microseconds read latency
● Automation Support for VMware vRO, vRA, and Ansible Playbooks ‒ are now available with
PowerMax. They provide you with next generation software automation tools to streamline
provisioning, replication and other storage tasks to simplify management. For more information visit:
https://support.emc.com/products/47176.
● The Container Storage Interface (CSI) plugin for PowerMax ‒ is available to provision and
manage storage for Containerized workloads running on Kubernetes. For more information visit:
https://hub.docker.com/r/dellemc/csi-powermax.
● Dell Technologies Cloud Validated Designs and PowerMax ‒ support brings a broader set of
workloads that require independent scaling of storage and compute to cloud environments. This
new option to leverage Dell Technologies Cloud provides deployment guidance for pre-tested Dell
EMC storage, compute and networking infrastructure that’s been validated with VMware Cloud
Foundation. For more information visit: https://blog.dellemc.com/en-us/more-applications-cloud-dell-
technologies-cloud-validated-designs/.
● 15TB NVMe Flash Drive ‒ reduces footprint and lowers power / cooling consumption across the
datacenter. The higher density 15TB drive preserves DAE drive slots providing future headroom to
grow.
● SRDF/Metro with online device expansion ‒ promotes “always-on operations” for PowerMax in
mission-critical environments. You can now add a new storage group to PowerMax without
impacting SRDF/Metro operations.
● Single Storage Resource Pool (SRP) ‒ for mixed Open Systems and mainframe arrays simplifies
operations.
● Non-Disruptive Migration (NDM) updates ‒ additional server operating systems can now
participate in online data migrations from VMAX arrays to PowerMax.

Dell Technologies Confidential 4

The Benefits
Dell EMC PowerMax is modern data storage with NVMe done right. It is designed with a unique
combination of a powerful architecture, simple operation and trusted innovation to power the most
demanding and mission-critical applications of today and tomorrow. PowerMax 8000 is the world’s fastest
storage array2 and is ideal for large enterprises and consolidating mixed/open and mainframe workloads.
PowerMax can help future-proof your data center with end-to-end NVMe, NVMe over Fabric, Storage
Class Memory (SCM), and cutting-edge industry standard technology. With a multi-controller architecture,
PowerMax can scale up and out providing flexibility to expand capacity and performance on demand. It is
fully active/active and component level fault isolation ensures your applications keep running without
compromise. Plus, inline, global deduplication and compression offer extreme efficiency, even at scale to
minimize storage footprint and maximize your investment.

Dell EMC changes the game in storage with Dell EMC PowerMax, the world’s fastest storage array 3.
Powered by end-to-end NVMe and real-time machine learning, PowerMax is designed to power the most
demanding applications of today and tomorrow without compromising the rich data services and mission-
critical availability that you have come to expect from Dell EMC.
PowerMax Storage Class Memory (SCM) and NVMe over Fabric functionality help you better manage
your high value applications with particular focus on:
● Mission-critical real-time analytics apps like: fraud detection, real-time marketing analytics
● High demand OLTP systems: trading systems, large scale billing apps

2
.Based on Dell EMC internal analysis of published bandwidth of the PowerMax 8000 versus
competitive mainstream arrays, July 2019.
3
.Based on Dell EMC internal analysis of published bandwidth for PowerMax 8000 versus competitive
mainstream arrays, July 2019.

Dell Technologies Confidential 5

 ● Large ERP systems and demanding Healthcare deployments (EPIC Cache databases)
● Latency sensitive applications that require the lowest response times
● Massive consolidation of multiple concurrent workloads, especially deployments that require great
read response times during heavy write activity

PowerMax 8000: Modern Storage with NVMe Done Right

PowerMax provides technology leadership and unmatched performance. The NVMe-based PowerMax
family offers a unique combination of powerful architecture, simple operation, and trusted innovation:
Powerful Architecture
● Scalability
― Fully active/active, multi-controller architecture
― Multi-dimensional scale
● Performance
― End-to-end NVMe done right
 Dual ported, NVMe based drives (Flash and SCM)
 NVMe based DAE
― NVMe over Fabric Up to 15 M IOPS, 350GB per second
― Up to 50% better response than VMAX All Flash
● Efficiency
― Inline, global deduplication and compression
● Resiliency
― Component level fault domain
― Non-disruptive software upgrades
Simple Operation
● Connectivity
― Consolidate block and file on a single platform
● Customized automation
― API drive for flexible integration
● CloudIQ
― Cloud-based analytics and monitoring
● Future Proof Loyalty Program
― Providing satisfaction guarantee and investment protection
Trusted Innovation
● Intelligence
Built-in, real-time machine learning engine
● Availability
― Reliably delivering over six nines availability
● Protection
― Gold standard in replication technology (SRDF)
● Security

Dell Technologies Confidential 6

 ― Controller based data at rest encryption (D@RE)
Only Dell EMC offers the industry’s leading storage portfolio designed to meet the needs of today’s rapidly
evolving world and ensure consistently optimal customer outcomes. PowerMax delivers technology
leadership in hardware and software ‒ the world’s fastest storage array future-proofed for end-to-end
NVMe and a built-in machine learning engine. It is uniquely positioned to power the applications of today
and tomorrow without compromising the rich data services and mission-critical availability that you have
come to expect from Dell EMC. PowerMax arrays offer:
● Unprecedented Performance and superior performance density delivering up to 15 Million IOPS
and 350GB per second (PowerMax 8000) of sustained bandwidth and up to 50% better response
times – all without compromising enterprise class features.
● Massive Scale: performance (millions of IOPS), connectivity (100’s of ports), capacity (4 PBe),
replications (millions of snaps), and LUNs/devices (64,000).
● Mission-Critical Availability that also leverages the gold standard in remote replication, SRDF, to
deliver the highest levels of availability.
― Other all-flash or niche NVMe arrays lack a rich set of native data services or place limits on
which data services can co-exist on the array. This results in additional data center
complexity in terms of vendor management, storage administration and orchestration
between application and storage teams to deliver necessary data services. PowerMax
dramatically simplifies operations by providing all required data services without limits or
compromises.
● Proven Security features that meet corporate governance and compliance requirements, prevent
accidental or malicious intrusion and are compatible with all PowerMax’s data services. Key
features include but are not limited to: Data-at-rest-encryption (D@RE) with internal and external
key management, secure snaps, tamper proof audit logs, and secure access controls.
― Other high-end storage vendors may offer similar security capabilities, but they require
customers to make painful feature tradeoffs. PowerMax security features work across all
available data services.
● Massive Consolidation with native support for open systems, mainframe, IBM i, unified block and
file, and VMware Virtual Volumes support for diverse mission-critical storage needs.
― No other product in the all-flash market natively supports open systems and mainframe, block
and file, along with IBM i hosts. Others may make claims but require additional infrastructure
and hardware to meet the same native capabilities of PowerMax.
● Reliable protection with active/active data center replication for high availability that offers non-
stop data access and workload mobility, for the ultimate in disaster recovery. Plus, storage-
integrated data protection with Dell EMC Data Domain and Dell EMC PowerProtect Storage Direct
enables non-intrusive data protection of PowerMax workloads, with up to 20x faster backups and
empowers storage administrators to own their data protection.
● Efficiency with inline deduplication and enhanced compression to minimize storage footprint. Plus,
more than 2x better rack density and up to 40% lower power consumption compare to previous
models (VMAX 950F).
● Investment Protection with no hidden costs through the Future Proof Loyalty Program.

Dell Technologies Confidential 7

Business Outcomes
Implementing a PowerMax 8000 solution helps you in transforming your IT organization to gain better
control of the costs and complexities of your operating IT resources, while driving down the costs
associated with traditional IT.
The modernization of your IT infrastructure, automation of service delivery and the transformation of both
people and processes across your IT organization and the business in general is the critical foundation to
achieving your digital business goals and accelerating and achieving your IT Transformation initiatives.
You can expect the following IT benefits and business outcomes when implementing a PowerMax 8000:
NVMe Done Right
Dell EMC knows you can’t afford compromises when it comes to your mission-critical applications.
PowerMax has NVMe done right. It has a multi-controller, scale out architecture with end to end NVMe
including dual-ported NVMe or SCM based drives – as well as NVMe over fabric. All of this, built using
cutting-edge, industry standard technology that can easily leverage next generation technologies as
quickly as possible.
Flexible Scalability
PowerMax arrays can scale-up and scale-out with no disruption. PowerMax is a high-density, low-latency
storage solution for upper midrange to large enterprises, allowing customers to scale all the way up to 4
petabytes of effective capacity in just two floor tiles on the PowerMax 8000. It offers 40 percent lower
power consumption and doubles the storage density previously offered with VMAX All Flash. Thus,
enabling customers to get up to 2 petabytes of effective storage capacity in a single floor tile. The
PowerMax architecture can scale beyond the confines of a single system footprint to deliver scalable
performance where needed. It enables hundreds of multi-core Intel CPUs to be pooled and allocated on-
demand to meet the performance requirements for dynamic mixed workloads.
The core element of PowerMax 8000 is the PowerMax Brick. Each Brick has one engine, two DAEs, and
up to 54TB (open systems) of usable capacity with fully redundant components. Flash Capacity Packs are
used to scale up to 4PB ─ each Flash Capacity Pack contains 13TB of usable storage. The PowerMax
8000 scales by aggregating up to eight Bricks as a single system with fully shared connectivity,
processing, and capacity resources. Each Brick supports up to 72 CPU cores for blazing-fast performance
scaling to a maximum of 576 cores per array.
Improved Performance
PowerMax 8000 delivers unprecedented levels of performance with up to 15 Million IOPS 4, 350 GB per
second bandwidth3, and predictable read response times of under 100 microseconds 5. The PowerMax
8000 All Flash array is purpose-built to easily manage high-demand, heavy-transaction workloads while
storing petabytes of vital data.
Reduced Storage Footprint

4
.Based on Dell EMC internal analysis of max IO/s per second (within a single array) for the PowerMax
8000, July 2019.
5
.Based on Dell EMC internal analysis of random read hits latency for PowerMax, July 2019.

Dell Technologies Confidential 8

When dealing with data reduction, PowerMax 8000 arrays feature global, inline deduplication and
compression to minimize the storage footprint enabling up to a five-to-one data reduction 6. Because the
inline deduplication is global, PowerMax continues to drive maximum efficiency even as it scales. These
data reduction technologies are hardware-assisted, can be selected together and turned on and off at the
storage group level for maximum flexibility. They are fully compatible with the use of all data services while
having no performance impact.
Energy Efficiency
PowerMax 8000 storage arrays offer the best-possible power and cooling efficiency for today's data
centers. Each PowerMax array leverages the latest electronics and flash technology to super-charge the
most demanding dynamic environments. Each PowerMax model offers advanced NVMe NAND flash,
advanced Intel multi-core processors, InfiniBand 56 Gb/s interconnect technology, and native PCIe NVMe
drive infrastructure.
PowerMax 8000 introduces breakthroughs in performance density and packaging designed to reduce
costs and fit all of your data center needs. A fully configured PowerMax 8000 with 4PBe fits on just two
data center floor tiles—delivering an incredible 7.5M IOPS per rack. For maximum agility, PowerMax
arrays support industry standard 19-inch racks and optional third-party racking to conform to your data
center infrastructure.
Resiliency
PowerMax delivers the highest levels of resiliency and truly differentiates itself by handling hardware
failures in an innovative way. With component-level fault domain, if one component of a controller goes
down, PowerMax isolates and fences off that component. All other components on that controller remain
online, resulting in minimal to no impact to the available resource pool on the array.
PowerMax provides ongoing software fixes and new feature functionality while you continue to enjoy
continued innovation and investment protection. To take advantage of these PowerMaxOS updates and
upgrades as quickly and easily as possible, PowerMaxOS updates can be performed for an entire array in
seconds without impacting the host. PowerMax offers truly non-disruptive software upgrades. The online
upgrades for PowerMax do not rely on host multi-pathing or other external support.
Massive Consolidation
PowerMax systems lead the industry in maintaining consistently high performance levels while running
thousands of mixed workloads concurrently on a single array. PowerMax 8000 supports massive
consolidation with support for block, file, mainframe and IBM i storage on a single array making it ideal for
building the modern data center, hybrid cloud, and hyper-consolidation. As the industry’s most reliable
platform for cloud-scale consolidation, PowerMax systems enable your organization to dynamically grow,
easily share, and cost-effectively manage massive amounts of data storage thus simplifying management
and significantly lowering TCO.
Simplified Management
The Unisphere management interface allows IT managers to maximize human productivity by dramatically
reducing the time required to provision, manage, and monitor PowerMax storage assets. This intuitive

6
.Based on Dell EMC internal analysis of dedupe and compression for a PowerMax array, July 2019.
Actual data reduction will vary.

Dell Technologies Confidential 9

HTML5 GUI provides a simple and feature-rich user experience. Unisphere also makes reconfiguring
PowerMax arrays easier by reducing the number of steps required to delete and repurpose volumes.
Unisphere 360 software aggregates and monitors up to 200 PowerMax arrays across a single data center.
This solution is a great option for users running multiple PowerMax arrays with embedded management
(eManagement) and who are looking for ways to facilitate better insights across their entire data center.
Unisphere 360 provides storage administrators the ability to view site level health reports for every
PowerMax or coordinate compliance to code levels and other infrastructure maintenance requirements.
You can leverage the simplification of PowerMax management, now at data center scale.
Automation
REST APIs for PowerMax provide integration with Dell EMC Storage Resource Manager, Splunk,
OpenStack, vRealize Orchestrator, vRealize Automation, and more. In addition, PowerMax supports the
major shift in containerized workloads running on Kubernetes by implementing the Container Storage
Interface (CSI) driver. Furthermore, Pre-built Ansible modules allow you to create Playbooks for
PowerMax storage provisioning, snapshots and data management workflows for consistent and
automated operations.
Cloud Flexibility with Dell EMC PowerMax
Customers can now incorporate Dell EMC PowerMax into their multi-cloud strategies in a variety of
different ways, all of which provide world class availability, flexibility, security and performance with the
agility of hybrid cloud operations. Dell Technologies Cloud Validated Designs for Dell EMC PowerMax
offers more efficiency and flexibility in building hybrid cloud environments.
CloudIQ for PowerMax is like a fitness tracker for your storage environment. This cloud-based software
provides a single, simple display to monitor and predict the health of your storage environment. CloudIQ
makes it simple to track storage health, report on historical trends, plan for future growth and proactively
discover and remediate issues from any browser or mobile device.
Investment Protection
The Future-Proof Loyalty Program is a program designed to provide you with investment protection
through a set of world class technology capabilities and plans providing value to Dell EMC solutions for the
entire lifetime of your applications. It is different from other loyalty programs because it is available at no
additional cost, either in terms of higher maintenance price or higher product price. It consists of the
following offers for PowerMax:
● Three Year Satisfaction Guarantee
● Investment protection
● Predictable Support Pricing
● Never-worry Data Migrations
● 5:1 All Flash Storage Efficiency Guarantee
● All-inclusive software
● Cloud Consumption
● Cloud-enabled
Optimized Performance and Automation through Machine Learning

Dell Technologies Confidential 10

PowerMax, powered by machine learning, modernizes and automates storage infrastructure enabling
organizations to make faster, smarter decisions. PowerMax incorporates a variety of artificial intelligence
techniques to learn from the workloads themselves. With SCM drives the built-in machine learning engine
of PowerMaxOS leverages predictive analytics and pattern recognition to automatically place data on the
correct media type based on its IO profile. It analyzes and forecasts 40 million datasets in real-time 7,
driving six billion decisions per day8. Continuous intelligent data placement with no management overhead
results in significant time savings and ensures maximum performance at minimal cost and eliminates the
need for a high-performance silo of storage.
High Data Availability
The PowerMax family design and reliability, availability, and serviceability (RAS) features make it the ideal
platform for settings that require always-on availability. PowerMax 8000 arrays are designed for six-nines
of availability in even the most demanding, mission-critical environments. Features include no single
points of failure, RAID 5, and 6 protection levels, mirrored cache, non-disruptive upgrades, and extensive
fault detection and isolation. The availability architected into PowerMax systems enables component level
fault isolation, full data integrity validation, and non-disruptive hardware and software upgrades.
Reliable Data Protection
Dell EMC SRDF and SnapVX software provide powerful local and remote storage replication. These
storage applications enable local and remote snaps and clones for rapid in-array backup and restore;
facilitate parallel processing activities like application testing and development; and help guard against
primary-site disasters and outages.
SRDF software is the most popular data service for PowerMax and the gold standard in disaster recovery
in the industry. SRDF offers unmatched flexibility and massive scalability to deliver remote replication over
extended distances or across multiple sites. With a penetration rate of 70 percent, it is the disaster
recovery protection of choice for most large corporations. It’s available in synchronous mode up to 60
miles with no loss of data in the event of a failure. Its asynchronous mode is available over 8 thousand
miles. SRDF/Metro enables true active/active data center replication. Administrators can use combinations
of each to support three or four site topologies as required by the world’s most mission-critical
applications.
SnapVX provides zero-impact, space-efficient local snapshots that can be used for local protection and
recovery or that can be repurposed for other use cases including development/test, analytics, backups,
and patching. SnapVX secure snapshots prevent accidental or malicious deletion of your snapshots,
securing them until they reach their specified retention period.
The addition of optional Dell EMC ProtectPoint technology enables direct backup from the PowerMax
8000 arrays to Dell EMC Data Domain storage. The solution provides faster, more efficient backups while
eliminating backup impact on application servers. ProtectPoint reduces complexity by eliminating the need
for traditional backup applications while providing the benefits of native backups and rapid recovery. The
addition of Dell EMC RecoverPoint is also available to provide heterogeneous replication support and
recovery to any point in time.
Trusted Security

7
.Based on Dell EMC internal analysis of PowerMax 2000/8000 with 200TB of capacity, July 2019.
8
.Based on Dell EMC internal analysis of a single PowerMax 2000 or 8000 array, July 2019.

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PowerMax 8000 secures your vital data through controller-based Data at Rest Encryption (D@RE).
PowerMax D@RE uses Advanced Encryption Standard (AES) 256 encryption and is FIPS 140-2
validated. Encryption offers intelligent key management via embedded management or a standard KMIP
centralized key management platform. PowerMax encrypts data on the entire array with no performance
impact.

Next Steps
Let us evaluate the size, performance, TCO and ROI of your current IT infrastructure and compare it to the
benefits of your IT infrastructure transformed and modernized with this modern future ready digital
business offering.
This free evaluation will only take fill in the amount of time here and there’s no commitment.
I’ll follow up with a call next week to set up a meeting or feel free to call me at insert contact number here.

Thank You.

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