Research Design

This research will use quantitative – non-experimental methodology with a

correlational approach. The process of collecting and interpreting numerical data is

known as quantitative research. It can be used to identify patterns and averages, make

predictions, test causal linkages, and extrapolate results to larger groups (Bhandari,

2020). Quantitative research is the total opposite of qualitative research that relies on

open-ended and conversational contact to gather information where in non-numerical

data is collected and analyzed. Correlational research is a quantitative research

methodology in which the researchers measures, examine and understands the

statistical relationship between two or more variables. The researchers will used this

design since the main purpose of the study is to determine the influence of innovative

products to the buying preferences of millennials in Batangas City.

Respondents of the study

The respondents of the study will be composed of millennials, ages from 26 to 41

in the community of Batangas City year 2022. The participants will be selected through

random sampling whereof each of the millennials has a possibility to become part of the

sample population.

The participants that will be chosen contains 384 respondents from 42 barangays

in Batangas City. The barangays which are within 5 kilometer radius from Colegio ng

Lungsod ng Batangas are; Barangay Alangilan, Banaba South, Barangay 1 -24, Bolbok,

Calicanto, Cuta, Dalig, Gulod Itaas, Gulod Labac, Kumintang Ibaba, Kumintang Ilaya,

Libjo, Malitam, Pallocan East, Pallocan West, Sta. Clara, Sta. Rita Karsada, Tabango
Ambulong and Wawa. Those barangay are selected by the researchers for the reason

that they are suitable and valid to the study.