Digital Marketing Assignment

Submitted by: Prashant Chahar

Q. Why is email marketing considered a good medium for marketing?

Accessibility

Email is accessible to all age groups. It opens the door to a wide range of audiences — even
the least digitally-savvy among us.

We might live in the digital age but not everyone is that comfortable using the internet.
However, most people do know how to check their email. This makes it the most mainstream
form of marketing.

Affordability

Email marketing is extremely cost-effective. Most email marketing tools offer pricing packages
to suit all budgets. In reality, the barrier to entry has never been so low.

Many email tools — Sendinblue included — offer free plans without any commitment. These
are ideal for first-time email marketers who want to get a hang of the software before
purchasing. With nothing to lose, there’s no excuse not to give it a go.

Brand awareness

What’s great about email is that it lets you reach someone directly. It’s one-to-one
communication at its best. And besides, people don’t just let anyone into their inbox these days.
It’s a curated space reserved for favorite brands and publications.

Customer loyalty

Email drives customer loyalty at every stage of the buyer journey: lead-nurturing, conversion,
onboarding, retention.