PROJECT REPORT

ON

CONSUMER BEHAVIOUR ON EAT 2DRIVE

CAFE
SUBMITTED TO
SWAMI SAHAJANAND SCHOOL OF MANAGEMENT (SSSM)

UNDER THE GUIDANCE OF

SHRUTI AJMERA

IN PARTIAL FULFILMENT OF THE REQUIREMENT OF THE

DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

OFFERED BY

MAHARAJA KRISHNAKUMARSINHJI BHAVNAGAR UNIVERSITY

BHAVNAGAR

Name SID No. SEAT No.

GURUMUKHANI YASH 3031206820200039 75130073
KISHORBHAI

PREPARED BY:
 Student’s Declaration

I hereby declare that the Project Report titled “CONSUMER BEHAVIOUR

ON EAT 2DRIVE” is a result of my own work and my indebtedness to
other work publications, references, if any, have been duly acknowledged. If
I am found guilty of copying from any other report or published information
and showing as my original work, or extending plagiarism limit, I
understand that I shall be liable and punishable by the university, which
may include “Fail” in examination or any other punishment that university
may decide.

SID no. Name Signature

3031206820200039 GURUMUKHANI YASH YKG.
KISHORBHAI

Place:BHAVNAGAR
Date:04/02/2022

PREFACE
Management today is must for day-to-day life. Management is the integral
part of the business. In this world, all things need proper management for its
success. Project report plays an important role as a part of the curriculum of
BBA in SWAMI SAHAJANAND COLLEGE OF COMMERCE &
MANAGEMENT. Here we have tried our level bet to represent our project
report and explain our understanding level through it.

ACKNOWLEDGEMENT
“If you pick the right people and give them the opportunity to spread
their wings and put compensation as a carrier behind it, you almost do
not have to manage them”

- Jack Welch

We are very thankful to our mentor (Faculty Guide Name) for the inspiration and for
initiating diligent efforts and expert guidance in course of our study and completion of
the project.

Our genuine sense of gratitude goes to SWAMI SAHAJANAND COLLEGE OF

COMMERCE & MANAGEMENT and specially to our Principal, Dr. HETAL MEHTA
who gave us a chance to brighten our academic qualification that provided us this
opportunity to have a practical knowledge of relevant fields.
TABLE OF CONTENT
SR No. Particulars Page number
1 Introduction
2 Literature Review
3 Research Methodology
4 Data Analysis
5 Findings & Recommendations
6 Conclusion
7 Bibliography
8 Annexure
 INTRODUCTION

Vinit Doshi, the owner of “EAT2DRIVE” Bhavnagar. Eat2drive was founded in 2020 in
Indore (M.P). They offers the best of Indian & western cuisine .. They provide the best
sitting places and location where family can easily suit and can celebrate any functions
joyfully and freely. The founders of Eat2drive café developed the idea of starting the
restaurant, after discovering the love of cooking and entrepreneurship. The owner of
Bhavnagar’s franchise runs his cafe honestly and started his cafe with many struggles...
First, he tried making food at home, then the homies tasted, and friends also supported
him by motivating him, and slowly he started the eat2drive cafe, and there were also
not many customers in the first month, but he didn't lose his faith and he was successful
after many tries.
 LITERATURE REVIEW

The RISHI DHIMAN says “Great services, and best way to start the business is to know
the customers behavior on tasting food and by that, the owner or the worker gets the
exact idea of customer’s satisfaction by their behavior of surroundings, the café area
surroundings allows them to chill with more comfort and relax the mind by taking a sip
of a coffee or a tea or some mocktails.

The party area has the maximum space about 45% of the total area so the people can
celebrate with more comfort and by more space they can stand by maintaining distance
because of covid-19 situations we take care of our customers by sanitizing them and also
we sanitize our worker hands also and worker wear hand gloves and masks.
The dining area has 30% space where the people sit and order their food and freely enjoy
and relax by that time in background the music is also there so the people enjoy the food
by listening the songs.
The kitchen area has the fire extinguisher and there are almost the electricity utensils to
make the food so nothing is there to fear about the fire. There are the fresh vegetables
used in the café. And there is one good thing about this café that they have the motive of
to help poor people, if there is any food items left which can’t be used next day then that
vegetable or food is given to needy people or poor people so they can eat that food and by
that there will be some help for poor people and also the food is not wasted.
 RESEARCH METHODOLOGY

The café owner has make the team of research of the food , taste of people in the
particular area by different methods based on the basis of type of people , the team has 4
people , 1st is the taster who knows every single taste the people wants and tastes all the
products by that they know the perfect taste and get idea , the 2nd one is the advertiser
he/she sees the types of advertisement at different different area so that the company can
make more advertisement and by that the café will be more popular , the 3rd one is
behaviour checker of people that person is to see the customers behaviour on food or area
or surroundings by that we can know the perfect idea for the customers changing
behaviour and last 4th one is the knower who knows each and everything where will the
particular thing suits this person notices the places where diffeint types of sittings are
done so they can make daily changes on that..

The Coffee and Coffee Shop Industries are being investigated. The coffee shop sector in
the United Kingdom has grown significantly over the previous decade, with latest
estimates estimating a value of £9 billion and over 24,000 outlets. Coffee shops may be
found everywhere in the country, from the city streets to the outskirts. The industry's
dynamics are fascinating, not only in terms of what is going on within it, but also in terms
of how it affects diverse communities. I started with the notion of looking into the
geography of the coffee shop sector in the United Kingdom, as well as the economic
impact of coffee shops on the high street. However, this has grown into a broad study
programme that examines a variety of economic issues.

After discussing these projects and research areas with a variety of people, I've received a
lot of interest from geographers, particularly secondary school geography teachers, who
frequently mention students who want to investigate geographical issues related to coffee
shops, high streets, and urban change, especially as the Independent Investigation
progresses. Given that the Independent Investigation must correlate directly to the content
of A Level requirements, I've highlighted topics in this document that could be relevant
to the coffee and coffee shop businesses for three awarding bodies (AQA, OCR and
Pearson)
  KEY TEXT ON RESEARCH METHODS

There are a number of key textbooks that provide details on the methods used by human
geographers and should be consulted when designing research projects. R. Phillips and J.
Johns (2012) Fieldwork in Human Geography. Sage, London. I. Hay (2016) Qualitative
Research Methods in Human Geography. Oxford University Press, Oxford, UK. Kitchen,
R., and N. Tate (1999). Conducting Human Geography Research. Routledge, London.
Flowerdew, R. (2005) Methods in Human Geography: A Guide for Students Conducting
Research. Routledge, London. P. Cloke, I. Cook, M. Goodwin, and J. Painter (2004).
Practising Human Geography. Sage, London.

 SECONDARY DATA

As part of many geography research projects, it is beneficial to investigate existing data

that can be used to supplement the primary data gathered through the research. In the case
of my coffee shop industry research, this related to data such as the number of shops and
coffee consumption, for example. A vast array of articles from the media were collected
in order to build a picture of the industry based on existing sources, in addition to both
qualitative and quantitative data gleaned from existing consultancy reports.

Secondary data collection and exploration is often a good first step in an investigation,
but it can continue throughout a research project and, in some cases, provide evidence to
support research findings or guide areas that need further research as the research
progresses.

3 Questions to ask yourself while researching in market of a coffee

shop
One out of every two businesses fails to make it past the five-year mark, which should
pique your interest in coffee shop market research. Success is far from certain, but failure
is not unavoidable.
By spending the time to conduct thorough market research for your coffee shop, you will
be able to ask the right questions and limit the risks involved. It's all about making the
right decisions from the start to give your company the best chance of success.

To help you get started with your market research, we've compiled a list of the top three
questions you should ask yourself:

What is your ideal customer, and what products and services are best suited to this
demographic?

 How do you intend to eat into your competitors' market share?

 What strategies will you employ to differentiate yourself from the area's existing
coffee shops and restaurants?
 How do you plan on attracting and retaining customers?

TRENDS TO LOOK OUT IN YOUR COFFE SHOP MARKET

RESEARCH

Market research, regardless of business, necessitates a thorough examination of the

market, its trends, and consumer expectations. You'll also need to become acquainted
with the current regulations.

 Coffee shop , a growing trade ?

Many entrepreneurs begin their market research by examining the sector's health on
a national scale. To do so effectively, consider the following questions:

Is the coffee shop market expanding or contracting?

How is the coffee shop turnover changing?

What are the main impediments to business growth? What kinds of challenges do coffee
shop owners face? Are they under pressure from their suppliers, or are they having
difficulty finding qualified long-term employees?

After you've researched the current state of the coffee shop market, it's time to understand
consumer expectations and changing needs for your coffee shop's market research.

What are the current consumption habits of coffee shop customers? Do they stop in on
their way to work for a quick take-away latte, or do they come in for a sit-in coffee and
snack at lunchtime?

What characteristics define a typical coffee shop customer? Is it true that office workers
outnumber families and young groups of friends?

What is the average customer budget?

What are the most popular products on the market? Do you prefer Americanos, flat
whites, or snacks like flapjacks and scones?

To fully answer these questions, we recommend that you spend some time talking to
local coffee shop owners and customers to truly understand what draws people into
coffee shops and keeps them coming back. The more you learn about the coffee shop
industry, the more trustworthy and relevant your market research for a coffee shop will
be.
 DATA ANALYSIS

STRENGTH

THREATS
SWOT WEAKNESS
ANALYSIS

OPPORTUNTY
  STRENGTH

The strength of this café is the owners network in the area if any people has it’s big
network then more people will come to visit it’s café and by that more people will
communicate and taste the food and then they will advice their griends to visit that place
and other thing is that the the owner has its’s personal knowledge is how to increase /
grow the business faster by talking with customer and taking feedback so customers like
the way the owner talks with them friendly and will be there permanent customers..

 WEAKNESS

There is one weakness of this café is that this franchise of café is first café in Gujarat , t’s
mainly more franchises are out of Gujarat so no one has listen the name of this café as it’s
only started in 2020 so there is no more advertisement.

 OPPORTUNITIES

The café makes the personal parties or events by themselves so that the people get
opportunity to show their talent and the win the great prizes by that the people will be
able to show the opportunities and also get many more prizes .

 THREATS
Some of the people has the threat of events they don’t want to do but they want to show
their skills this people feel very shy to show their talent , this talents are hidden until the
other people motivate them .
Now that you have a good understanding of the coffee shop industry, it's time to look at
the characteristics of the area in which you want to open your coffee shop, also known as
the local market.

You can begin by determining its size: what is the population of the city or town, and
how many of them are in your target demographic? You'll also want to consider the
demographics of the population (everything from age and gender to job status and
disposable income), as well as how frequently people visit the area where you want to
open your coffee shop.

A thorough analysis of the competition at the local level is also required for
proper coffee shop market research.

Begin by gathering all of the coffee shops (as well as cafes, delis, and restaurants
that serve hot beverages) in your area. You should consider their concept, the
types of products and services they provide, the prices they charge, and their
target clientele.

FINDINGS & RECOMMENDATIONS

Food and beverage marketing targeting children and teenagers has grown commonplace
in the United States. Although some firms have made recent public statements indicating
a desire to reform, the majority of foods and beverages introduced and marketed to
children and youth have been high in total calories, added sugars, salt, fat, and nutrients.

Food preferences and choices, eating behaviors, total calorie intake, diet quality, and
health outcomes of children and youth are all influenced by a variety of factors. There is
evidence that commercial advertising and marketing of foods and beverages to children
and youth through an increasing number of channels and media outlets—including the
mass media, schools, child-care settings, grocery stores, shopping malls, theatres,
sporting events, and even airports—are significant contributors to the environments in
which children and youth nutritional patterns evolve.
This report summarized the current state and trends in children's and youth's health, diet,
and eating habits; reviewed the various factors that influence children's and youth's food
and beverage consumption habits; described how food and beverages are developed and
marketed to children and youth; systematically reviewed the evidence on the impact of
food and beverage marketing on children's and youth's diets and diet-related health; and
described the policy I This chapter summarizes the findings from the rest of the report
and makes recommendations for how different sectors might help improve diets.

When it comes to opening a coffee shop, knowing your target demographic is critical,
and it should heavily affect your location choice.

When a consumer passes by your coffee shop and decides to buy your coffee, where do
they go? They could be driving to work, school, or university, or they could be driving
home after dinner. You can better discover the optimum location for your coffee shop by
dissecting your consumer.

CONCLUISON

The conculsion of this café is that they shoud now expand the shop by 24 hours the place
where the shop is located is 24 hours open area not now because of covid-19 guideslies
wgole india is on the night curfew so generally the area is 24 hour open so the café will
be more better to sit at night so this can work 24 hour idea.

According to the findings, drive-thru services are ideal for society and coffee businesses
to accept and implement. This aims to improve the manufacturing and distribution
systems' efficacy and efficiency. This would improve service quality, saving consumers
time and energy as they try to meet their requests and preferences for coffee drinking.
Coffee is also necessary for a variety of reasons. This is why the majority of Western
Illinois University students believe it is necessary to adopt and implement coffee shops
outside from the campus. The construction of coffee shops outside from the university's
buildings will allow students to take advantage of the shops' services 24 hours a day,
seven days a week. This has to do with the essence of the quality area.

After the visit we tasted the food and also noticed that there was not a single noise
surrounding so we visit the place very easily and comfortably and the owner also
supported very much for the visit and he was very much happy about the visit and also he
gave the free treat about that in the café.

The owner also said that I’ll make changes of what we have also suggested about the
consumer’s behavior so they make sure us that they will also notice it and make changes
ASAP so people will also be more comfortable about that

BIBLIOGRAPHY
The author Andrew carter says that the café is the place where the people come to relax
to release the whole day stress and to enjoy the life so this place shoul not be very noisy ,
it should have more peace..
 ANNEXURE

 https://www.researchgate.net/deref/https%3A%2F%2Ftheconversation.com
%2Fhas-britain-reached-peak-coffee-shop-86439
 https://www.researchgate.net/deref/https%3A%2F%2Ftheconversation.com
%2Fminutes-on-the-lips-a-lifetime-on-the-tip-the-coffee-cup-waste-mountain-
63164
 https://www.researchgate.net/deref/https%3A%2F%2Ftheconversation.com
%2Fhow-the-third-wave-of-coffee-shops-is-transforming-high-streets-45118
 https://www.researchgate.net/deref/https%3A%2F
%2Fcafespaces.files.wordpress.com%2F2015%2F04%2F59452-
spacesofcommunitysummaryreportfinalforprint.pdf
 https://www.researchgate.net/deref/https%3A%2F%2Fonlinelibrary.wiley.com
%2Fdoi%2Fabs%2F10.1111%2Farea.12285
  https://www.researchgate.net/deref/https%3A%2F%2Fcore.ac.uk%2Fdownload
%2Fpdf%2F43094094.pdf

 Coffee shop consumer behavior survey ?

1. What is your gender?

○ FEMALE

○ MALE

2. What is your age ?

○ 17 or younger

○ 18-20

○ 21-29

○ 30-39

○ 40-49

○ 50-59

○ 60 or older
 3. How often do you frequent coffee shops ?
○ daily

○ weekly

○ monthly

○ less than one per month

4. What time of the day would you most likely visit he café ?

○ 7-9am
○ 10-12am

○ 12-3pm

○ 3-6pm

5. Do you usually go to only one coffe shops or different one?

○ the same coffee shop always

○ the same shop mostly or you change sometimes

6. do you usually order tea , coffee , or food or go and sit?

○ to go

○ sit in

7. what attributes are important to you visit a coffee shop ? (1=

not imp , 5= etreme imp )
TASTE

○ 1

○ 2

○ 3

○ 4

○ 5

VARIETY OF FLAVOURS

○ 1

○ 2

○ 3

○ 4
○ 5

QUALITY OF DIFFERENT COFFEE SHOPS

○ 1

○ 2

○ 3

○ 4

○ 5

PRICE
○ 1

○ 2

○ 3

○ 4

○ 5

FRIENDLY NATURE & SERVICE

○ 1

○ 2

○ 3
○ 4

○ 5
SPEED OF SERVICES
○ 1

○ 2

○ 3

○ 4

○ 5

PROMOTION OF SALE
○ 1

○ 2

○ 3

○ 4

○ 5

LOCATIONS
○ 1

○ 2
○ 3

○ 4

○ 5

HOME DELIEVERY
○ 1

○ 2

○ 3

○ 4

○ 5

ENVIORNMENT
○ 1

○ 2

○ 3

○ 4

○ 5
CLEANLINESS IN THE SHOP
○ 1

○ 2

○ 3

○ 4

○ 5

ENJOYABLE & JOYFULL ATMOSPHERE

○ 1

○ 2

○ 3

○ 4

○ 5

IS THERE FAST MOBILE PICK UP ORDER IN THE

SENSE 1 TO 5
○ 1

○ 2

○ 3
○ 4

○ 5

FREE WI-FI FACILITY

○ 1

○ 2

○ 3

○ 4

○ 5

ARE THEY TAKE MUCH OR LESS TIME FOR HOME

DELIEVERY ? (1 TO 5 )
○ 1

○ 2

○ 3

○ 4

○ 5

IS THE COFFEE SHOP SERVES FRESH SALAD ○ 1

○ 2
○ 3

○ 4

○ 5

IS THERE THE OWNER’S FRIENDLY NATURE

TOWARDS THE CUSTOMERS

○ YES

○ NO

IS THE CAFÉ OWNER OR WORKERS TAKE THE

FEEDBACK
○ YES

○ NO