CHEMICAL ENGINEERING DEPARTMENT

COLLEGE OF TECHNOLOGY
UNIVERSITY OF SAN AGUSTIN
Iloilo City

PRODUCT DEVELOPMENT REPORT

on

_____________________________
Title

By

__________________________________
__________________________________
BS Chemical Engineering 4

In connection with the course

ChE 416
CHEMICAL PROCESS LABORATORY

SUBMITTED TO
ENGR. CHAMAIGNE LUZ D. JAMANDRE, ASEAN Eng, FPIChE
Asst Professor

January 14, 2021

Chamaigne Luz Jamandre ChE 416 Chemical Process Laboratory 1/12/2021
 Table of Contents

Page
1. EXECUTIVE SUMMARY

2. INTRODUCTION

3. PRODUCT CONCEPTUALIZATION AND DESIGN

4. PRODUCT DEVELOPMENT

5. COMMERCIALIZATION

6. ANNEXES

Chamaigne Luz Jamandre ChE 416 Chemical Process Laboratory 1/12/2021

 1. EXECUTIVE SUMMARY

1.1 The Product Development Approach

1.2 Summary of Product
1.3 Summary of Market Condition and Entry

2. INTRODUCTION

2.1 Rationale of the Product Development

- Idea generation (The goal should be to generate many worthy ideas that can form
the foundation for the New Product Development strategy. The major focus for stage 1
should be to arrange brainstorming sessions where solving customer problems is given
precedence. Coming Up With Possible Solutions)
- Existing Products
-Idea Screening (SWOT)
- Target Market
- Functionality
2.2 Objectives/ Significance of the Product

2.3 Scope and Limitations

3. PRODUCT CONCEPTUALIZATION AND DESIGN

3.1 Product Roadmap

- A business analysis consists of mapping out distribution strategy, ecommerce
strategy, and a more in-depth competitor analysis.

3.2 Quantifying Gain/Pain Ratio

- A business needs to create an insightful picture of the product from the
user’s perspective. This can be achieved by calculating the gain/pain ratio,
where:
Gain = Benefits of the product for the customer. What is in it for them? Pain =
The efforts made by the customer to understand and use the product.

3.3 Competitor Analysis

- Knowing about existing market players is a critical strategic step to consider.
Understanding the competition makes it easier to infer:
-Where the competitor lacks
-Where is the scope for improvement
-Existing white space in the market

Chamaigne Luz Jamandre ChE 416 Chemical Process Laboratory 1/12/2021

 3.4 Major Product Features
- How is it going to solve a problem?
- Product Value

3.5 Value Proposition

3.6 Concept Testing

3.7 Marketing Strategies/Business Analysis

- follow McCarthy’s 4Ps of marketing for a New Product Development project.

Category Meaning Purpose

Product

Price

Promotion Distinguishing the Balancing

new solution from advertising,
others by marketing, and
highlighting the hero public relations
point or unique strategy
feature
The mediums to
reach out to the
target audience
Maintaining a fair to-
and-fro customer
communication
frequency limit

Placement Communicating how Finalizing product

it solves the key distribution
problems of the strategies
customer

Chamaigne Luz Jamandre ChE 416 Chemical Process Laboratory 1/12/2021

 4 PRODUCT DEVELOPMENT

4.1 Materials, Equipment and Processes

- Raw Materials
- Equipment
- Processes/Procedure

4.2 Market Testing

- Receive initial feedback: When the design is complete, ask senior management
and project stakeholders for initial feedback. You can then revise the product
design as needed until the final design is ready to be developed and implemented. 

4.3 Standards and Analyses (Philippine National Standard and International

Standards)
- This ensures that every part of the product—from development to marketing—is
working effectively before it’s released to the public.

5. COMMERCIALIZATION

5.1 Marketing and Distribution

5.2 e-commerce implementation
5.3 Branding
5.4 Sales and Customer’s support
5.5 Launching

ANNEXES
A Product Description
B Packaging and Label Design
C SWOT
D Product/s
E Cost Analysis

Chamaigne Luz Jamandre ChE 416 Chemical Process Laboratory 1/12/2021

Chamaigne Luz Jamandre ChE 416 Chemical Process Laboratory 1/12/2021