SUBJECT DWEP120 ENTREPENEUR

ASSESSMENT ASSIGNMENT 1

LECTURER MISS IZANORDIN

GROUP MEMBER NAME & SITI ZULAIKHA BINTI ZULKEFLI (

MATRIC NO. 2021.1.HO01.0001 )

INTAN SURAYA BINTI JAAFAR (

2019.4.HO01.0001 )

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Business name Brownies Homemade

Phone number 018-4074129

Business instagram name Brownieshomemade_

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Table of contents : -

NO. Contents Page

1. Executive Summary 4

2. Vision and Mission statement 5

3. Company Overview 6

4. SWOT Analysis 7

5. Products 8

6. Marketing Plan 9

7. Management plan 10 – 11

8. Financial Plan 12

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A. Executive Summary
 We are starting business of making homemade brownies through home delivery services.
Name of our company is Brownies Homemade.
 Our target market is whole of KL and Selangor. As we live in pandemic covid 19, the products
are supplied to customers through online order and delivered by shopee, lalamove, grab food
and self-pick up.
 The location of our homemade brownies is in KL. We would target our customers of all age
groups.
 Our company would compete with the other company producing brownies in the taste and
quality of the products.
 Brownies Homemade Company would be having one expert chef with one assistant and one
person in charge of sale as part of our organization. In order to produce profitable and
sustainable business we would work very hard.
 Our selling price of brownies will be at a relatively low price as we do not to pay for high
rental and not using excessive stuff. We are maximizing word – of – mouth marketing.
 We should be able to retain existing customers and attract more and more for our product.
 This is important for our future development.

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B. Vision Statement
 Our vision is to help people to get the best and delicious brownies at a low reasonable price. This
will bring customer back again and again

C. Mission Statement
 Our mission is to make customers happy and satisfied by eating the most delicious brownies at a
low reasonable price. We use fresh and quality ingredients. Customer satisfaction is our highest
priority.

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D. Company Overview

Brownies Homemade Company is a partnership company.

This our company logo

Background Information of Company

 Brownies Homemade Company is a 100% homemade. We are focusing best brownies made
from fresh and quality ingredients. We supply brownies through deliveries, as we live now in
pandemic covid 19 and people prefer to order online to stay safe at home.
 We are proud of our achievement to supply the freshly made brownies to whole KL and
Selangor.

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E. SWOT Analysis

Strength (S)

1) We have creative chef who makes the best brownies in town

2) We have excellent staffs to manage the sale
3) Our relationship with customer is always good
4) We have successful markets strategy such as discount, free gift, free delivery

Weakness (W)

1) Current struggling due to pandemic covid 19 as sale not so high

2) Cash flow problem
3) Many people are unemployed due to pandemic covid 19 and unable to buy our brownies
4) No new product produced

Opportunities (O)

1) Make use of new technology to produce more product

2) Training program for staffs to be more productive
3) Expansion of the market and opening branches
4) Do promotion during festive season

Threat (T)

1) Increasing competition, other companies compete with similar product

2) Competitors opening shop nearby or opening branches
3) Uncertainty in the economy due to pandemic covid 19

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F. Products

 Our business offers delicious and quality food products and affordable prices, namely
brownies.
 The brownies we sell we use premium ingredients like beryl’s chocolate, nutella,
Cadbury chocolate and many more.
 Each piece of our brownies will be decorated on top of the brownies by placing nutella
along with toppings that can be selected according to the customer's taste.
 We offer toppings such as kinder bueno chocolate, kit kat chocolate, cadburry
chocolate and strawberry.
 We offer affordable prices for everyone with premium brownies.

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G. Marketing plan

Marketing plan

Product We Use High Quality Ingredients To Produce Brownies.

Homemade Brownies Use Premium Chocolate Such As
Beryl's Chocolate And Cadbury Chocolate.
Homemade Brownies Offer A Variety Of Flavors In A Mini
Pack Set Such As Dip & Dip Brownies, Cadbury Kitkat,
Cadbury Oreo, Cadbury Biscoff, Nutella Kinder Bueno,
Nutella Almond Hazelnut, Nutella M&M And Nutella
Marshmallow.
Price One Mini Pack Brownies Rm 20 Have 8 Pcs

Promotion We Will Create Promotions To Attract Customers To Buy

And Try The Brownies We Offer.
We Will Give A Promotion, Every Purchase Of More Than 3
Mini Pack Brownies Will Get Free Shipping (Free Cod).
Contact Us Instagram : Brownieshomemade_
Whatsapps No. : 018-4074129
Market Research There Are Several Competitors Selling The Same Product
But Different Taste And Packaging.
Target Customer Our Business Targets Customers From Kuala Lumpur And
Selangor.
We Also Target Customers From Children, Teenagers And
Adults Because The Brownies We Offer Are Suitable For
Every Age Group.

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H. Management plan

a) Planning

 Our business goal is that we want everyone to be able to taste brownies with premium
ingredients at an affordable price.
 We want to give satisfaction to all our customers so that they are happy when they taste our
brownies.
 We want our brownies to be liked by all ages from children, teenagers and adults.
 We hope that our brownies always be the first choice in the hearts of our customers.

b) Organization

 We will divide the tasks fairly so that our business goals are achieved.
 We will divide into three roles which will prepare a brownie, another will promote our
products in social media to attract customers and another will be sent to the customer order
brownies.
c) Leading

 We will work together to achieve the goals of our business plan.

 We will always be positive in carrying out our responsibilities given by our boss.
 We will faithfully communicate with each other and motivate ourselves to achieve the goal
we want to be the first choice in the hearts of customers.

d) Controlling

 We constantly monitor the progress of our business in order to achieve organizational goals.
 We will ensure that the products we offer remain of good quality and meet the tastes of the
customers.
 We will ensure that according to the wishes and needs of our customers in order to always be
able to attract customers to try and repeat orders again our products.
 We will be responsible for improving the quality of our products in order to always be in the
hearts of customers.

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Organizing:-

Organization is the backbone of management because without an efficient organization no

management can perform its functions smoothly.

In the management process this organization stands as a second state which tries to combine various
activities in a business to accomplish pre-determined goals.

It is the structural framework of duties and responsibilities required of personnel in performing various
functions with a view to achieve business goals.

In other words, organization is simply people working together for a common goal. It is a group of
people assembling or congregating at one place and contributes their efforts to achieve a common
goal.

Hence, it is coordinates different activities for running the business enterprise efficiently so that the
common goal can be achieved. This is our organization for our business :-

BROWNIES MAKER SITI ZULAIKHA BINTI ZULKEFLI

PROMOTER 1 INTAN SURAYA BINTI JAAFAR

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I. Financial plan

NO ITEM UNIT COST (RM)

1. Blue key self-raising flour (2) RM 7.60
2. Lupak butter (6) RM 34.80
3. Beryl’s milk compound (3) RM 28.80
4. Telur (2) RM 20
5. Gula perang (2) RM 7.60
6. Esen vanilla (2) RM 3.40
7. Chocolate emelco (1) RM 19.90
8. Coco powder (1) RM 9.90
9. Chocolate Cadbury (6) RM 35.94
10. Kit Kat (1) RM 20
11. Biscoff (1) RM 12
12. Oreo (1) RM10
13. Kinder Beuno (6) RM 23.94
14. Nutella (1) RM 123
15. M&M (1) RM 8.90
16. Marshmellow (1) RM 6.50
17. Dark chocolate (1) RM 19.90
18. White Chocolate (1) RM 19.50
19. Bekas packaging (2) RM 11.60
20. Elektrik Month RM 10
TOTAL RM 433.28

Brownies
TC = RM 433.28
SALES = 1 SET (8 PCS) RM 20
TR = 26 SET X 20 = RM 520
TR ( RM 520 ) – TC ( RM 433.28 ) = RM 86.72

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