Karachi Institute of Economics and Technology

Course: Entrepreneurship
Faculty: Ubed Amjad Shaikh
Class ID: 108076 Total Marks: 25
Term Project: FALL 2021 Last Date: 13-12-2021

Term Project Guidelines

Entrepreneurship
Project Details (20 marks) Total 20 Marks

 Project Report will be a group of two/four students.

 Write a Business Plan on any business. The business plan sections cover the followings points.
 Cover Page (name of the student, registration number, Name of the company on which all assignments are
based).
 Table of contents (for report) / Elevator Speech for the presentation
 Startup Purpose: Three types of startup -salary substitute startup (your startup purpose?)
 Feasibility Analysis findings on all 4 pillars.
 Business Plan
a. Executive summary
i. Short overview of the entire business plan
b. Company Description
i. Company history
ii. Mission statement
iii. Products and services(a real need of your product to solve customer problem)
iv. Current status
v. Legal ownership
vi. Key partnership
c. Industry Analysis
i. Industry size / industry trend(long term perspective / growing industry)
ii. Key participants (no. of participants)(your attraction position)
iii. Long term prospects
d. Market Analysis
i. Market segmentation
ii. target market selection(well defined target market)(add value to customer)
iii. Competitor analysis
e. Marketing Plan
i. Cover all 4 ps(sound marketing plan)
ii. Unique positioning (basis of differentiation by your company)
f. Management Team / Organizational Structure
i. Details of key members of the management (people able to run this business)
1
 g. Operations plan (things covered in business model)
i. Business location / facilities / equipment(is the business plan sound)
ii. General approach to the operational side

h. Product Service Design

i. Challenges and risks(challenges that are being / not being handled properly)

i. Financial Projections(is the company has bright future)

i. Sources of uses of funds.
ii. Initial capital from your side / initial capital from outsiders
iii. At least 2 pro-forma statements (based on assumptions)
iv. Which ratio analysis you would use to monitor your performance and why?

Presentation Details (5 marks)

 Presentation will be divided into two major parts. 1 st part will be based on the theoretical concepts of business
plan and the 2nd part will be based on financials of the proposed business plan.
 Font size of the text in the slides should not be less than 25.
 Total slides will be 15 to 20. 1st 10 slides
 Total time allocated for presentation for the entire group is 20 minutes.
 Presentation will be during sessions 12 to session 14.
 Marks will be allotted on the bases of individual performance.