In Product development, Company offers new products to existing market segments, that’s why answer

for question 1 is product development. In Market development, Company make growth by identifying
and developing new market segments for company existing products as Unilever Pakistan start selling its
product to Middle East and North America that’s why answer of question 4 is market development. If
McDonalds introduced a new Brand for kids clothing than it is diversification because in diversification
Company do businesses outside the company’s current products and markets. In market penetration
company increase sales by selling existing products to its current market segments because of this
answer of question 6 is market penetration.