in 1953 commercial tv come into the the ph,

the first station dzAQ-TV, Alto Broadcasting System CHANNEL 3 Judge Antonio Quirino

Buyed hernando lopez and eugenio lopez 1957 chronicle broadcasting network
COMBINED THE TWO SO BECOME ABS CBN

FELIPE GUZON took over the management 1966

FIRST ISP
- MOSAIC COMM. INC (1994) FIrst INTERNET SERVICE PROVIDER
-GLOBE TELECOM (G-net) internet service (1995)
-Bayantel (Bayan-net) (1996)
-PLDT (internet networl solution) (2000)

ONLINE NEWSPAPER
BUSINESS WORLD INTERNET ED. IS THE FIRST ONLINE NEWSPAPER IN THE PH (October 1995)

MEDIA REFERS TO COMMUNICATION CHANNEL THRU DESSIMINATE NEWSPAPER, MOVIE

MEANS OF COMMUNICATION THAT INFLUENCES PEOPLE like radio, tv, newspaper.

TYPES OF MEDIA
1. Traditional Media
BROADCAST BASED
MESSAGES ARE SENT ONE DIRECTION
THERE IS NO FEEDBACK FROM THE AUDIENCE
IT INCLUDES PRINT MEDIA, RADIO, TELEVISION
IT SPPONFEEDS THE CONTENT/INFORMATION TO US
USER PARTICIPATION IS VERY MINIMAL
PRINT MEDIA- EARLY 90's NAKAASA LANG SA PRINT MEDIA

2. NEW MEDIA
-two way flow
-relatated to the internet
-a wide spread range
SOCIAL MEDIA, website, TELEPHONES and smartphones. (NEW MEDIA)
-high participation

MAIN CATEGORIES OF NEW MEDIA

- INTERPERSONAL COMM. MEDIA- To build relationship with other people.
-INTERACTIVE PLAY MEDIA- main purpose is to engage the users to the media platform.
EX: (VIDEO GAMES, SOCIAL NETWORKING SITES, VR BOX)
-INFORMATION SEARCH MEDIA- these are media that search database of information
according to queries. (SEARCH ENGINES)
-COLLECTIVE PARTICIPATORY MEDIA- TO HELP GROUP COMMUNICATE
EX: ( STREAMING,PODCAST,VLOG,LIVE, FB GROUP, GC)

MEDIA CONVERGENCE
- IT IS WHERE A TRADITIONAL AND NEW MEDIA COLLIDE
- TRIMEDIA- it refers to combination of print media, television, and radio
-Multimedia it referes to sound video text and moving imagaes combined in tp one
computer software

MEDIA AND INFORMATION LANGUAGES

- is the way in which the media text conveyed to the audience
-we have media codes and

MEDIA CODEs- system of signs and symbols if put together create meaning
TYOES OF MEDIA CODES
-SYMBONLIC CODE- ICONIC SYMBOLS THAT CAN EASILY BE UNDERSTOOD
SETTING-
MISE-es-scene- description of all the objects in the frame (set design,
costume ,accessories and props) in english "everthing within the frame"
ACTING-
COLOR- COLOR CHOICES-

- TECHNICAL CODES- tools that media proudcer used to create a media product
uder it
-lighting- it refers how light source is positioned in relation to your subject.
light is a code that accent in media. Videography, cinematography and photography.
-audio/sound- it gives a mood to the audience.
Example It can be a dialogue, music, sound effects, voice over, character voices,
-camera work- it refers to the way u used the camera to the product.
examples: montage, camera angles, rooms, zooms, shot sizes.

WRITTEN CODES- Used of language style and textual layout.

include fontstyle, font sizes, captions, headline, choice of words, and emphsis of
words.

POLYSEMIC- means that okay lang kahit ano ma-interpret mo.

CONVENTIONS- Accepted ways of using media codes. Connected to the audience

expectation among the product.
FORM- specific ways of how arrange a media codes. (pagkakaayos ayos)
STORY- NARRATIVE STORY TELLING IN MEDIA PRODUCTS. (Form ng story)
GENRE- repeated use of characters, theme , setting in particular type of medium.

CREATOR CONTENT AND CONSUMER MODEL

CREATOR- Responsible fpr creating the media channel
CONTENT- creates by creator
CONSUMER- AUdience or users

MIL

MONITORING- PROCESS OF READING WATCHING AND LISTENING TO MEDIA PRODUCT AND

ANALAYZING ITS CONTENT
QUALOTY OF LIFE- A degree which in individual healthy, comfortable, able to enjoy
life
MEDIA IS BE MONITORED TO KNOW IF IT AFFECTED IN QUALITY LIFE OF INVIDIUAL

CHECKING THE QUALITY OF INVORMATION

CREATOR- individual, a group of individual who serve as message makers

CONTENT - is the media and information text produced by the creator
CONSUMERS- is the audience or the users of the media and information texts
1. NEWS
CREATOR - JOURNALIS
CONTENT- HEADLINE
CONSUMERS - PEOPLE/ MASS
2. ADVERTISMENT
CREATOR - BUSINESS CORPORATION
CONTENT- PRODUCT
CONSUMERS- MASS
3. FILMS
CREATOR - PRODUCTION
CONTENT- GENRE, PLOT
CONSUMERS MASS
3. novels
CREATOR - writer
CONTENT- genre, plot, symbols
CONSUMERS- mass
CREATOR- COMPOSER, SINGER, PRODUCER
CONTENT- GENRE, MESSAGE, MELODY
CONSUMERS- MASS
MEDIA MONITORING AND TAKING ACTION - watching media product and analyzing its
content
-MONITORING - observing and checking how and why th media and information industy
QUALITY OG LIFE - ones capacity to achieve personal, professional, and
socioeconomic growth
media shoud be monitored
VHECHING THE QUALITY OF INFORMATION
Credibility - what about this source makes it believable
Accuracy - Is the information factual, detailed, exact, and comprehensive