Communication Processes,

Principles, and Ethics

 Definition and Principles of
Communication
 Elements and Models of
Communication
 Types of Communication
 Etiquette and Ethics in
Communication
Homework

Bring an object that would

represent the element of
communication assigned to you.
Prepare to answer the questions
on the next slide during the
presentation.

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Homework

a.Why did you choose that item as a

representation of the element of
communication assigned to you?
b.How will that item help your
classmates easily remember the
elements of communication and
its definition?

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Definition and Principles of Communication

• Define communication.
• Is it possible to exist without
communicating with others, based
on the definition that you gave?
• Think of a concrete representation
of “communication.” Why did you
choose it?
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Communication Principles
(Adler & Elmhorst, 2012)

1. Communication is unavoidable
2. Communication operates on two
(2) levels
3. Communication is irreversible
4. Communication is a process
5. Communication is not panacea

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Elements and Models of
Communication

https://goo.gl/images/sJFz1B https://goo.gl/images/8h4Sh7

https://goo.gl/images/PEHH6N https://goo.gl/images/MVzrAC

M S E N T L
ELEMENTS
E B G R U E
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Elements and Models of
Communication

https://www.businesstopia.net/communication

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Types of Communication

Mr. Fukuda works as a train traffic

controller in one of the busiest railways in
Japan. One (1) afternoon, he noticed that
train A should slow down immediately and
change its track to avoid collision with
train B. He tried to radio the train operator
but all he got was static noise.
https://goo.gl/images/4yauTZ
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Types of Communication

Melvin, after waiting for more than a year,

decided to man-up and profess his feelings
to Nicole. He is baffled on how he will say
it to her.

https://goo.gl/images/J6bsYk

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Types of Communication

Mr. Jones is busy rehearsing his

presentation for multi-billion dollar deal.
Then, Sheryl, his Executive Secretary,
received a phone call from the hospital
telling her that his boss’ grandmother
already passed away.
https://goo.gl/images/zLuhwK

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Types of Communication
1. Verbal – sharing of information
between individuals by using speech
2. Nonverbal – messages expressed by
other than linguistic means
a. Nonverbal cues
b. Written communication

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Etiquette and Ethics in Communication

“Flippin
g the
Switch”
https://goo.gl/images/1wpZgx

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Evaluation

Present a short skit that applies the basic

etiquette and ethics in communication,
and shows how one (1) of the models of
communication works.

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 CRITERIA DESCRIPTION POINTS
Delivery  Holds attention of entire audience with the use 35
of direct eye contact.
 Speaks with fluctuation in volume and
emphasize key points to maintain audience
interest.
Content and  Demonstrates full knowledge of models of 35
Organization communication, and communication etiquette
and ethics through performing a play.
 Provides pertinent examples and facts, and
supports conclusions with evidence.

Enthusiasm  Demonstrates strong enthusiasm about the 30

and Audience topic during the entire presentation.
Awareness  Significantly increases audience understanding
and knowledge of the topic and convinces the
audience too recognize the validity and
importance of the topic.

TOTAL 100
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Generalization

Pass the paper and do

not look at them until I
say so.
When I say “go,” you
only have exactly three
(3) minutes to do what
is asked to you. https://goo.gl/images/2hBiUp

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Task Performance
CRITERIA DESCRIPTION POINTS
The show promotes cultural awareness
Content through creatively showing the values and 30
traditions of the country in a sensible manner.
Totally original show design and the props and
Creativity 20
costumes were used purposively.
Presentation There is a skillful use of every group member
and Voice is incorporated. Speaking voices are used with 30
Techniques proper volume so all can hear.
The show looks carefully planned. The time
Planning and
allotted was used wisely and it is clear that the 20
Effort
students worked diligently.
TOTAL 100

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eLMS Activity
Access the module 01 Communication
Processes, Principles, and Ethics and
answer the following activities:
Week 1:
• Online Quiz
• Globalization

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