Travel Sentiment Study Wave 57

MARCH 8, 2022
 COVID-19

TRAVEL SENTIMENT STUDY

WAVE 57
Fielded March 2, 2022
U.S. National Sample of 1,000 adults 18+
 IMPACT ON TRAVEL PLANS

Travelers with Travel Plans in the Next Six Months Comparison

100
90% 91% 92%
87% 87% 87% 89% 87% 88% 88% 89% 87%
86% 86%
80 81%

70% 69% 70% 68% 69%

65% 65% 66% 65%
62%
60 57%

40

20

0
3/11 4/8 5/6 6/3 7/1 7/29 8/26 9/23 10/21 11/18 12/16 1/20 2/17 3/17 4/14 5/12 6/9 7/7 8/4 9/1 9/29 10/27 11/24 1/5 2/2 3/2

Travel Sentiment Study Wave 57

IMPACT ON TRAVEL PLANS

Factors Impacting Decisions to Travel in Next Six Months

Coronavirus/COVID-19 17% 15% 25% 23% 21%

Concerns about my personal financial situation 13% 13% 24% 25% 24%

Transportation costs 10% 13% 27% 28% 23%

0 50 100

1 - No impact at all 2 3 4 5 - Greatly impact

Travel Sentiment Study Wave 57

 IMPACT ON TRAVEL PLANS

Indicated that Coronavirus Would Greatly Impact their Decision to

Travel in the Next Six Months
80

66%
60
54% 52%
48% 50% 50% 50%
46% 46% 47% 46%
40 41%
35% 35% 34% 36%
33% 32%
29% 31%
25% 25% 24%
20 20% 21% 21%

0
3/11 4/8 5/6 6/3 7/1 7/29 8/26 9/23 10/21 11/18 12/16 1/20 2/17 3/17 4/14 5/12 6/9 7/7 8/4 9/1 9/29 10/27 11/24 1/5 2/2 3/2

Travel Sentiment Study Wave 57

 IMPACT ON TRAVEL PLANS

Indicated that Concerns About Personal Financial Situation Would

Greatly Impact their Decision to Travel in the Next Six Months
80

60

40

26% 26% 26% 25% 27% 26% 27%

24% 23% 24% 22% 24%
20 20%
17% 19%

0
2-3 3-3 3-31 4-28 5-26 6-23 7-21 8-18 9-15 10-13 11-10 12-8 1-19 2-16 3-2

Travel Sentiment Study Wave 57

 IMPACT ON TRAVEL PLANS

Indicated that Transportation Costs Would Greatly Impact their

Decision to Travel in the Next Six Months
80

60

40

24% 26%
23% 24% 22% 23% 24% 23%
20 21% 20% 21% 20% 21%
17% 16%

0
2-3 3-3 3-31 4-28 5-26 6-23 7-21 8-18 9-15 10-13 11-10 12-8 1-19 2-16 3-2

Travel Sentiment Study Wave 57

IMPACT ON TRAVEL PLANS

Impact of Rising Gas Prices on Decisions to Travel in Next Six Months

8% 9% 24% 30% 29%

0 50 100

1 - No impact at all 2 3 4 5 - Greatly impact

Travel Sentiment Study Wave 57

 IMPACT ON TRAVEL PLANS

Travelers Planning to Change Upcoming Travel Plans Due to

COVID-19 Comparison
100
85%
77% 76% 77%
73% 73% 72%
69% 69% 68%
66% 66%
58% 57% 56% 56% 58%
55%
53%
50 51%
46%
49%
46%
45% 44% 46%

0
3/11 4/8 5/6 6/3 7/1 7/29 8/26 9/23 10/21 11/18 12/16 1/20 2/17 3/17 4/14 5/12 6/9 7/7 8/4 9/1 9/29 10/27 11/24 1/5 2/2 3/2

Travel Sentiment Study Wave 57

IMPACT ON TRAVEL PLANS

Influence of COVID-19 on Travel Plans in the Next Six Months

I am traveling within the U.S. instead of internationally 27%

I am choosing destinations I can drive to as opposed to fly 27%

I am reducing the number of trips I’m taking 24%

I am choosing rural destinations over city destinations 16%

COVID-19 is
I am choosing not to travel at all 7% 34% not influencing
my travel plans

I am canceling trips 6%
0 5 10 15 20 25 30 35

Travel Sentiment Study Wave 57

TRAVEL PERCEPTIONS

Perceptions of Safety and Travel

I support opening up my community to visitors 1% 5% 25% 40% 29%

I feel safe traveling outside my community 1%6% 22% 40% 30%

I feel safe dining in local restaurants and shopping in retail

stores in my community*
2% 5% 21% 42% 30%

0 50 100
Strongly disagree Disagree Neutral Agree Strongly agree

*Note: On 2/3/21, the word, would, was removed from the statement, “I would feel safe dining in local restaurants and shopping in retail stores within my community”

Travel Sentiment Study Wave 57

 TRAVEL PERCEPTIONS

I Support Opening Up My Community to Visitors

Comparison of Travelers Who Strongly Agree or Agree

100

80
67% 68%
62%
60 57%
61%
56% 56%
55% 53%
52%
47% 48%
46% 44% 45%
43%
40 36%
41% 41% 41%
35% 34% 35%
32%

20

0
5/6 6/3 7/1 7/29 8/26 9/23 10/21 11/18 12/16 1/20 2/17 3/17 4/14 5/12 6/9 7/7 8/4 9/1 9/29 10/27 11/24 1/5 2/2 3/2

Travel Sentiment Study Wave 57

 TRAVEL PERCEPTIONS

I Feel Safe Traveling Outside My Community

Comparison of Travelers Who Strongly Agree or Agree

100

80
70% 70%
66% 66%
64%
60 59% 60% 60%
57% 57%
61% 61%
55%
49% 50%
46% 46% 47%
44% 43% 44%
40 40% 41% 39%

20

0
5/6 6/3 7/1 7/29 8/26 9/23 10/21 11/18 12/16 1/20 2/17 3/17 4/14 5/12 6/9 7/7 8/4 9/1 9/29 10/27 11/24 1/5 2/2 3/2

Travel Sentiment Study Wave 57

 TRAVEL PERCEPTIONS

I Feel Safe Dining in Local Restaurants and Shopping in Retail Stores Within
My Community*
Comparison of Travelers Who Strongly Agree or Agree
100

80
74% 72%
70% 70% 69% 70%
66% 67%
64% 63%
60 57% 59% 58%
52%
47% 49% 47% 47% 49%
45% 43% 45%
42%
40 38%

20

0
5- 6- 7- 8- 9-9 10- 11- 12- 1-6 2-3 3-3 3- 4- 5- 6- 7- 8- 9- 10- 11- 12- 1- 2- 3-2
20 17 15 12 7 4 2 31 28 26 23 21 18 15 13 10 8 19 16

*Note: On 2/3/21, the word, would, was removed from the statement, “I would feel safe dining in local restaurants and shopping in retail stores within my community”

Travel Sentiment Study Wave 57

 IMPACT ON TRAVEL PLANS

Activities Travelers Planning to Do on Next Leisure Trip

Visit friends and family 47%
Take a road trip 42%
Go to a beach/waterfront 41%
Go shopping 36%
Explore a city 34%
Visit a national park, state park, or monument 31%
Visit an amusement park or theme park 25%
Visit a museum, art gallery, or other arts/cultural institution 22%
Explore a rural area 22%
Go on a hike or bicycle ride 21%
Go to a winery, brewery, or distillery 17%
Attend a festival or other non-sports special event 16%
Attend an amateur or professional sporting event 10%
0 10 20 30 40 50

Travel Sentiment Study Wave 57

 IMPACT ON TRAVEL PLANS

Activities Travelers Planning to Do on Next Leisure Trip

Visit friends and family 47%
45%
Take a road trip 42%
34%
Go to a beach/waterfront 41%
35%
Go shopping 36%
27%
Explore a city 34%
23%
Visit a national park, state park, or monument 31%
26%
Visit an amusement park or theme park 25%
12%
Visit a museum, art gallery, or other arts/cultural institution 22%
16%
Explore a rural area 22%
17%
Go on a hike or bicycle ride 21%
18%
Go to a winery, brewery, or distillery 17%
12%
Attend a festival or other non-sports special event 16%
8%
Attend an amateur or professional sporting event 10%
7%
0 10 20 30 40 50
March 2, 2022 February 17, 2021

Travel Sentiment Study Wave 57

IMPACT ON TRAVEL PLANS

COVID-19 and Plans for In-Person Events* in the Next 3-4 Months

I plan to attend events but have some concerns about health risks
related to COVID-19 29%

I plan to attend events and am not concerned about any health

risks related to COVID-19 28%

I plan to attend events but have significant concerns about health

risks related to COVID-19 14%

I was not planning to attend any events regardless of COVID-19 13%

I do not plan to attend events because of the health risks related

to COVID-19 9%

Don’t know/Not sure 7%

0 10 20 30

*In-person events include meetings, conferences, festivals, and/or other events

Travel Sentiment Study Wave 57

 Additional Resources

Longwoods International Research

longwoods-intl.com/covid-19

Miles Partnership COVID-19 Communication Center

covid19.milespartnership.com
Thank You