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Category Management Case Assignment 4
Category Management Case Assignment 4
4
Assignment
Page 1
Case Assignment
A leading company has its HQ in Hong Kong but with subsidiaries all over the world. It is currently
Case setting up its procurement model in a decentralized way, so each BU/companies can buy their
Background
own stuff.
• Imagine yourself to be the category manager and prepare a category management plan
according to your analysis for the given data (either 1 of the 2 categories - IT / Office Supplies).
Covered content include but not limited to:
Requirement
• Supply market research
• Category Management strategy
• Category positioning against supplier
Page 2
Case Assignment
Format PPT + Excel with clear analysis process and graphical illustrations
Page 3