LESSON 2

Communication and
Globalization
 Learning Goals
At the end of the learning experience,
you will be able to:

Explain how cultural and global

issues affects communication.

Recognize the impact of

communication on society and the
world.

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 Principally, it's an economic concept -
the integration of markets, trade and
investments with few barriers to slow the
flow of products and services between
nations.
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 Globalization is an intermittent
process. Its impact may differ
from time to time, but it always
brings the economic, political,
social and cultural aspects of
society to the global level.

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 EXAMPLE OF GLOBALIZATION

 The first Starbucks outlet opened its

doors in 1971 in the city of Seattle.
Today it has 15,000 stores in 50
countries.
 The company was purchasing 247
million kilograms of unroasted coffee
from 29 countries.
 Through its stores and purchases, it
provided jobs and income for hundreds
of thousands of people all over the
world.

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Alternative Hybrid Education and Asynchronous Distance Learning
 WHAT’S BAD ABOUT
GLOBALIZATION?

• While some areas have flourished, others have

floundered as jobs and commerce move
elsewhere. Steel companies in the UK, for
example, once thrived, providing work for
hundreds of thousands of people. But when
China began producing cheaper steel, steel
plants in the UK closed down and thousands of
jobs were lost.

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 GLOBALIZATION IN
COMMUNICATION
• Global communication is directly
affected by the process of
globalization, and helps to increase
business opportunities, remove
cultural barriers and develop a global
village. Both globalization and global
communication have changed the
environmental, cultural, political and
economic elements of the world.
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 GLOBALIZATION IN
COMMUNICATION

• When it comes to communicating

globally, it is usually in the encoding
and decoding that problems occur. As
with any communication, ensuring
that the message is received as it
was intended is the responsibility of
the sender.

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• Virtual Interaction
• Cultural Awareness in Speech
• Cultural Awareness in Body
Language
• Time Differences

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Alternative Hybrid Education and Asynchronous Distance Learning