LESSON 3

LOCAL AND
GLOBAL
COMMUNICATION IN
MULTICULTURAL
SETTING
Let us look into …
• Definition of Communication
• Local Community Group
• Global Communication – Definition, Examples, and
Benefits
• Definition of Culture
• Patterns of Cultural Differences
• Cross-Cultural Communication
• Importance of Cross-Cultural Communication
• Blocks to Cross-Cultural Communication
• Improving Cross-Cultural Communication
• Tips for Effective Cross-Cultural Communication
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LOCAL COMMUNITY GROUP
A community has been defined as a group of
interacting people living in a common location. The
word is often used to refer to a group that is organized
around common values and is attributed with social
cohesion within a shared geographical location,
generally in social units larger than a household.

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 GLOBAL COMMUNICATION

Global communication can be defined just

as any communication can: a message is sent

from one person or group to another anywhere

in the world.

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Examples of Global Communication

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BENEFITS OF GLOBAL COMMUNICATION

1. Doing business on a global level open

up new markets for selling products and
services and can give you access to
resources and talent that may not be
available locally.

2. The more globally connected the world

has become, the faster people have
adopted new global communication
technologies.

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• Culture is the “lens” through which you view the
world.
• A group which shapes a person’s values and
identity.
• Culture is formed:

• Race CULTURE
• Ethnicity

• Gender

• Class and Religion

• Country of Origin

• Geographic Region
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PATTERNS OF CULTURAL DIFFERENCES

• Different Communication Styles

• Different Attitude Towards Conflicts

• Different Approaches in Completing Tasks

• Different Decision Making Styles

• Different Attitudes Towards Disclosure

• Different Approaches to Knowing

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Alternative Hybrid Education and Asynchronous Distance Learning
CROSS-CULTURAL COMMUNICATION
• Cross-cultural communication is a
field of study that looks at how people
from different backgrounds
communicate, in similar and different
ways among themselves, and how they
endeavour to communicate across
cultures.

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Alternative Hybrid Education and Asynchronous Distance Learning
Alternative Hybrid Education and Asynchronous Distance Learning
Alternative Hybrid Education and Asynchronous Distance Learning
Alternative Hybrid Education and Asynchronous Distance Learning
Alternative Hybrid Education and Asynchronous Distance Learning
Alternative Hybrid Education and Asynchronous Distance Learning
 IMPORTANCE OF CROSS-
CULTURAL COMMUNICATION

• Business Opportunities
• Job Opportunities
• Globalization
• Sharing of views and ideas
• Talent Improvisation
• Understanding of Diverse Market

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 BLOCKS TO CROSS-
CULTURAL COMMUNICATION

1. Ethnocentrism
2. Discrimination
3. Stereotyping
4. Cultural Blindness
5. Tone Difference

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IMPROVING CROSS-CULTURAL
COMMUNICATION
• Overcome ethnocentrism
• Recognize cultural variation
• Learn about cultures
• Remove language barrier
• Help others adapt to our culture
• Write and speak clearly
• Improve communication skill
• Listen carefully
• Respect style preferences
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TIPS FOR EFFECTIVE CROSS CULTURAL
COMMUNICATION
1. Slow Down

2. Avoid Negative 6. Be Supportive

Questions
7. Check Meanings
3. Separate Questions
8. Avoid Slang
4. Take Turns
9.Maintain Etiquette
5. Write it Down
10. Watch the Humor

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Alternative Hybrid Education and Asynchronous Distance Learning