Introduction

1.1 Telecommunications Industry in India

Currently, India is the world’s second-largest telecommunications market with a subscriber

base of 1.16 billion and has registered strong growth in the last decade. The Indian mobile
economy is growing rapidly and will contribute substantially to India’s Gross Domestic
Product (GDP) according to a report prepared by GSM Association (GSMA) in
collaboration with Boston Consulting Group (BCG). In 2019, India surpassed the US to
become the second largest market in terms of number of app downloads.

The liberal and reformist policies of the Government of India have been instrumental along
with strong consumer demand in the rapid growth in the Indian telecom sector. The
Government has enabled easy market access to telecom equipment and a fair and
proactive regulatory framework, that has ensured availability of telecom services to
consumer at affordable prices. The deregulation of Foreign Direct Investment (FDI) norms
have made the sector one of the fastest growing and the top five employment opportunity
generator in the country

Market Size

India is the world’s second-largest telecommunications market.

The total subscriber base stood at 1189.15 million in September 2021. Tele-density of
rural subscribers reached 59.33% in September 2021, from the 58.96% recorded in
September 2020. This increase indicates a potential demand growth from the rural sector.

The total wireless or mobile telephone subscriber base reached 1166.02 million in
September 2021, from 1,148.58 million in September 2020. The total number of internet
subscribers reached 794.88 million in September 2021. Of this subscriber base, the
number of wired internet subscribers was 24.29 million and wireless internet subscribers
was 787.94 million.
Literature Review

2.1: STUDY RELATED TO TELECOM SECTOR2.1.1: Studies Related to Growth And

Developments in Indian TelecomSector2.1.2: Studies Related To Technology Up gradation In
Telecom Sector2.1.3: Studies on Investment Policy of Telecom Sector2.1.4: Studies Relating To
Competition in Indian Telecom Service Sector2.1.5: studies related to CRM in services sector2.2:
STUDY RELATED TO MARKETING STRATEGY2.2.1: Study Related To Marketing
Strategy2.2.2: Study Related To Consumer Behavior2.3: STUDY RELATED TO SURVEY
PROJECTS ON TELECOMSERVICES.2.4: STUDY RELATED TO MARKETING STRATEGY
INTELECOM SECTOR

Aims and Objectives

To increase public awareness on the potential of telecommunications, broadcasting and internet

technology amongst the public at large.

To influence policy and set appropriate legal precedents on telecommunications, broadcasting

and information technology to enable maximum access to the public of such technologies at the
lowest costs.

To demonstrate through research and pilot projects the benefits of new telecommunications
related technologies, and to promote their deployment.

To promote informed debate on telecommunications, broadcasting and related sectors through

workshops, seminars and any other such vehicles from time to time.

To undertake any other activity or business that will contribute towards increased access to the
public of such technologies at the lowest possible costs.

To undertake research studies/projects/programmes/activities, action research, capacity building

projects/programmes/activities on telecommunications, broadcasting, internet technology, ICT for
people who need it, studies related to facilitation or, promotion of bi-directional access of
information, and filtering of information on the internet.
Research Methodology

Methodology is the basic framework and the approach that has to be followed to carry out the
approach used to collect the data, the sources of primary data, i.e., from where and how it has
been collected. Research is a diligent and systematic inquiry or investigation into a subject in
order to discover or revise facts, theories, applications etc. Methodology is system of methods
followed by particular discipline. Thus, Research Methodology is the way how we conduct our
research. In the present project report type of research conducted is Quantitative research.
reports. Exploratory research is undertaken which involves extensive scanning of secondary
data. For my project most of the finance related books have been considered. .The best websites
are considered which gives all the efficient and effective information. References for the project
are from the websites and books and the company's annual It is assured that the project has
been completed with full dedication, sincerity and required intensity of hard work