A

REPORT ON
INDUSTRIAL VISIT
IN MOTHER DAIRY

Mother Dairy, Patparganj

Delhi-92

MASTERS OF BUSINESS ADMINISTRATION

SUBMITTED TO:- SUBMITTED BY:-

Dr. Vivek Rastogi Aditya Singh
Associate Professor 1st year Section-A
Dr. Rachna Kumari
Associate Professor
 CONTENT
S.NO. TOPIC PAGE
1. Introduction
2. Objective
3. Vision
4. Mission
5. Quality assurance
6. Industrial visit report
7. Questionnaire
8. Outcome
9. Process
10. Mother dairy products
11. Facts
12. Revenue Share
13. Delhi NCR sharing structure
14. Capacity
15. Strategies
16. Certificate & awards
17. Corporate social responsibility
18. Famous punchlines
INTRODUCTION
“Mother Dairy” is the single largest brand of milk in India as well as in Asia,
marketing about 4.45 million litres of milk per day. Mother Dairy commands
62% market share in the organized sector in and around Delhi, primarily
because of consistent of quality and service – whatever be the crisis –floods,
transport, strike, curlew etc. Mother Dairy, Patparganj, Delhi is presently
manufacturing & selling around 8.5 lakhs litres of toned milk through bulk
vending shops.
Mother Dairy was the first dairy in the country to implement ISO-14031
(Environment Performance Evaluation) project. The company’s Quality
Assurance Laboratory is ISO/IEC-13.025:1999 certificate by NABL (National
Accreditation Board for testing and calibration laboratory), Department of
Science & Technology, India. This provides assurance to consumer in respect
of quality and safety of products manufactured and marketed by Mother Dairy.
The National Diary Development Board (NDDB) commissioned Mother Diary in
the first phase of operation flood in 1974. Considering the success of Diary
industry NDDB established fruit and vegetable project in Delhi in 1988 with
‘SAFAL’ as its umbrella brand.
With a view to separating the commercial activities from development
activities, the NDDB merged Mother Diary and the fruit and vegetable project
into wholly owned company named Mother Diary Fruit and Vegetable Ltd
(MDFVL) in April 2000. This becomes the holding company of Mother Diary
Foods Processing Ltd (MDFPL)- a processing company. MDFPL is a multi-unit
company, with units of various location in India Mother Diary, Delhi is one of
the unit of MDFPL.
The company is highly trusted house hold name for its wide range of milk
products like Milk, Flavored Milk, ice-cream, Dahi, Lassi, Table Butter, Dairy
Whitener, Ghee etc. the application for the award is being made for Mother
Diary Delhi unit. Mother Diary has taken up the concept of Total Productive
Maintenance(TPM) wholeheartedly.
Objective
- To bring clarity of important concepts of
management, as practical experience shows how
these concepts are put in action.

- Industrial visit close the gap between classroom

theoretical and practical learning in real life
environment.

- Provides an opportunity for students to ask

question related to their area of interest.

- Gives student a platform to enhance their

interpersonal skills.

- Using the case study approach within the visit to

bring out critical thinking among students.
Vision

To sustain market leadership in the production and marketing of a variety of

liquid milk and milk products with assured quality at an
affordable price, Covering all market segments and to maintain the growth,
prosperity and unity of all our internal and external customers.
Mission

“Mother Dairy’s heritage is intrinsically linked to the cooperative movement

in India. With determination and pride we will continue to serve our farmers,
rural India and our consumers. Our values reflect who we are and what we
firmly believe in”
Quality Assurance
Quality assurance department organizational structure of quality
control department quality control department, quality control
manager, quality control officer and senior chemist sampler worker .

Quality control stringent quality control methodologies are

employed in Mother Dairy:-
a) The milk is tested for adulterations and quality at the time of collection from
the farmers.
b) The Milk that comes from the collection points to the Mother Dairy plant is
ensured to have a temperature of not more than 4°C and is subjected to 15
product and quality checks.
c) The Milk quality is checked repeatedly after each processing phase and the
temperature is judiciously maintained less than 4°C always.
d) Before the milk leaves the plant for the delivery/distribution outlets the milk
is tested again.
e) The temperature of milk in the delivery trucks is always maintained less than
4°C.
f) All the trucks that deliver milk have specified guidelines to bring back 100
litres of milk after distribution. This is done in order to test the delivered milk
and to ensure that the tankers are not adulterated during distribution.
g) Since all the employed processing procedures are automated, no
contamination by human hands takes place.
h) To ensure milk freshness the collection and distribution points are always
chosen such that the travel time between them is always less than 36 hours.
Out of the total production about 9% goes directly to the institutions ,23% is
the loose token milk and the rest is distributed through LAD‟s.
Industrial Visit of MBA department
Mother Dairy on 8-12-21 (Wednesday) Time-10:00 AM

IIMT college of engineering, department of MBA has organized industrial visit

in Mother Dairy, Patparganj, New Delhi -110092 on dated 8-12-21, Wednesday
(Time-10:00 AM)

The total number of students went on this industrial trip were 67(section A +
section B) . The students gathered in the college at 9:30 A.M. and the trip
began at sharp 10 A.M. . The IIMTians went to the plant by the college bus and
the Faculty members that joined us were Dr. Vivek Rastogi (Associate
Professor) and Dr. Rachna Kumari (Associate Professor). When students
entered, the executive offered us milk as a refreshment and then afterwards
then students visited the plant. The students went to the production
department where processing of milk is controlled by process automation
whereby state of the art microprocessor is adopted to be integrate and
completely automate all the functions of the processing areas to ensure
product quality, reliability and safety. The executive who were guiding and
giving the information to the students were Miss Neha (Public Relation Officer)
and then they all went to the logistics area. The logistics area was equipped
with big silos(tankers) filled with dairy milk came from the farms of different
places of
Rajasthan. The Executive also tell us about the other products of “Mother Dairy”
that were – Dairy Products, Safal and Dhara. The segments of the products are
given below:-
MOTHER DAIRY
Mother Dairy sells milk and milk products (milk, cultured products, ice creams,
paneer, and ghee) at a national level through its sales and distribution
networks for marketing food items. Mother Dairy sources significant part of its
requirement of liquid milk from dairy cooperatives.
SAFAL
Safal is primarily engaged in retaining of fresh fruits and vegetables, but with
unique product offerings like frozen peas, frozen mixed vegetables, frozen
sweet corn, frozen jackfruit, safal has become a pioneer brand in frozen
vegetables segment across India.
DHARA

For over two decades Dhara cooking oils have been one of India’s most trusted
brand, synonymous with purity, freshness, taste and value for money.
After the visit, PR Officer provided the gift hampers to all the students &
offered ice cream also.
PR Officer answered all the questions & informed the job opportunities to the
students. All the students enjoyed a lot in this industrial visit. Thank you IIMT
to provide such type of wonderful opportunities.
 Panda
›

lO8DItO I
GOgle

Pandag

Hospita I
Go gle
 tNigerio

Google

Panda’ g

RK Hos
Google RK
 List of students who were present in industrial visit are:-

From Section A
1. Mrityunjay kumar 21. Dipti Tiwari
2. Aditya Singh 22. Preeti Kumari
3. Kavalpreet Kaur 23. Deepshika
4. Harsh Dwivedi 24. Kartikeya Singh
5. Abhishek Singh 25. Akash Singh
6. Anuj 26. Anuj Kumar
7. Ashutosh Pandey 27. Jatin Katara
8. Akash Gupta 28. Annupriya
9. Anand Kumar 29. Kratika
10.Harish Akhtar 30. Ankita
11.Kapil Vasishta 31. Harsh
12.Khushbu Gupta 32. Kushagra
13.Komal Nidhi 33. Namrata
14.Nishant Kumar 34. Anku Kumar
15.Aashim 35. Chandrawati
16.Anshu Priya 36. Himanshu Shekhar
17.Anushka Verma 37. Dilip Haldar
18.Azra Bano 38. MD Rehan
19.Nidhi Rani 39. Manisha
20.Neha Rai 40. Kajal
From Section B

1. Shruti 21. Pranjul

2. Tushar 22. Shivendra
3. Ujjwal 23. Sameer Singh
4. Ravi Prakash 24. Ritik Gupta
5. Ranjeet 25. Sagar Saahu
6. Salman 26. Soni Yadav
7. Sudhanshu
8. Vishal
9. Sunny
10. Tanu
11. Shreya
12.Sakshi
13. Shivangi Saxena
14.Smriti
15.Vikrant
16.Paras
17.Vivek
18.Tauqir
19.Rakesh
20.Shubham Sharma
 Questionnaire
1. Are you satisfy with the quality
of the product? (a)Disagree (b)not satisfied (c)average (D)good (e)excellent

2. Are they able to answer all the

question ? (a)Disagree (b)not satisfied (c)average (D)good (e)excellent

3. Are they using all the measures of safety

and security? (a)Disagree (b)not satisfied (c)average (D)good (e)excellent

4. Are they provide the hospitality to the

students? (a)Disagree (b)not satisfied (c)average (D)good (e)excellent

5. Is their executive Ms. Neha presented the effective

presentation? (a)Disagree (b)not satisfied (c)average (D)good (e)excellent

6. Did they allowed to all the students to visit

their plant? (a)Disagree (b)not satisfied (c)average (D)good (e)excellent

7. Are they provide the information of their channel of

distribution? (a)Disagree (b)not satisfied (c)average (D)good (e)excellent

8. Are they informed you about job

opportunities? (a)Disagree (b)not satisfied (c)average (D)good (e)excellent

9. Are IIMT provides the job & internship

opportunities? (a)Disagree (b)not satisfied (c)average (D)good (e)excellent

10. Did everyone get seat in transportation

facility? (a)Disagree (b)not satisfied (c)average (D)good (e)excellent
Outcome
The student shown some adulterant tests. Cleaning of milk transport
tankers and the large silos containers. They gave the information about
importance of milk (mainly for teenagers and working class and its
composition, about all the milk varieties. Token milk, tonned milk, full
cream and skimmed milk based on its facts and SNF(solid not fat) and
how these are to be used by different age group peoples.They took
student to where the fully automatic human operated cleanser
homogeneous and pasteurizer machines were present.

Finally after the completion of this industrial visit, the appetite duty was
taken care by some refreshments. From this fantastic visit provided by
our IIMT College who have learned soo many important things and also
know how the work is done by soo many big companies. How efficiently
they provide us their products with full safety measures. At last it was
amazing visit where we have enjoyed and learned a lot from this
industrial visit.
 Process
Raw milk received through insulated road/rail tankers at a very low
temperature thus retaining the freshness of milk. The milk goes for more than
15 stringent quality tests before it is accepted for the processing of milk. Milk
achieved from individual producers is checked for all basic quality parameters
meeting the company specification and required norms at respective collection
and chilling centres. Milk is then supplied to the dairy units through insulated
milk tankers at <4 degree C.
The three basic steps of milk processing are-
1. Clarification
2. Homogenization
3. Pasteurization
The process is as follows. 1st the milk enters into the 1st regeneration in chilled
condition. It is here that the heating starts by absorbing heat from the
outgoing hot milk. The heat absorption takes place in plate heat exchangers.
The milk is heated to a temperature of 20oC. It then passes through the
clarifier. After clarification, it returns and enters into the 2nd generation where
the milk is heated to a temperature of 55-60oC. Then this milk passes to the
homogenizer. The homogenized milk returns back and is heated finally to
80oC. The temperature of the milk is held at 80oC for 15 seconds. Then this
milk passes through the two regeneration steps again losing heat to the
incoming milk in PHE (plate heat exchanger) and is finally chilled to 4oC by the
chilled water from the refrigeration section.
Flow Diagram of Milk Processing
Road Tanker
|
|
Milk Chiller
|
|
Storage
|
|
Balance Tank
|
|
Pasteurizer Regeneration 1
|
|
Clarifier
|
|
Pasteurizer Regeneration 2
|
|
Homogenizer
|
|
Heating Holding
|
|
Chiller
|
|
Storage Tank
|

| |
Bulk Vending Packaging
| |
Consumer Consumer
Mother Diary Products
Mother Dairy sells Milk and other milk products under the Mother Dairy brand.
Dahi

1. Mother Dairy Ultimate Dahi

2. Mother Dairy Probiotic Advanced Dahi
3. Mother Dairy Classic Dahi
4. Mother Dairy Mishti Doi
5. Mother Dairy Aam Doi
Lassi[
Mother Dairy Lassi (Sweet, Mango, Strawberry, Mishti Doi Lassi)
Chach[

1. Mother Dairy Chach

2. Mother Dairy Premium Chach
3. Mother Dairy Masala Chach
4. Mother dairy tadka Chach
Probiotic Milk

1. Mother Dairy Nutrifit

Flavoured Milk

1. Mother Dairy Chillz

Mother Dairy Paneer
Mother Dairy Butter
Mother Dairy Bread
In July 2020, Mother Dairy entered into selling bread in its business and also
formalised plans to target to more than double its revenue to Rs 25,000 crore
in the next five years from this segment which was around Rs 10,500 crore in
year 2019.
Mother Dairy Cheese
Mother Dairy Ghee
In November 2020, Mother Dairy had rolled out a new campaign
#KhushbooApnepanKi focusing on Mother Dairy Ghee, which is aimed at
highlighting, showcasing and evoking nostalgia and stimulating togetherness in
winter and is planned for three-months which will be advertised across print,
digital, radio and outdoor mediums, and is targeted to create awareness and
enhance brand affinity for Mother Dairy Ghee amongst its consumers. [9]
Mother Dairy Fruit Yogurt
Mother Dairy Cream
Edible Oils
Currently Mother Dairy is manufacturing and marketing its edible oils under
the "Dhara" brand.
Packaged food Products
In January 2021,company had launched three packaged food products –
frozen drumsticks, frozen cut okra and frozen Haldi paste cubes – under its
Safal brand on the occasion of Makar Sankranti and these new products in
horticulture are sourced from tribals of Jharkhand which will help tribals with
newer markets and will positively impact livelihood of tribals. With the
addition of these vegetables frozen vegetable portfolio now offers 6 vegetable
type options. The company is selling fresh fruits and vegetables through
around 400 Safal outlets. The "Safal" brand currently also includes Frozen
vegetables, pulses and honey.
Mother Dairy Milk Shakes
Mother Dairy Sweets
Mother Dairy used to sell five packaged sweets – Milk Cake, Orange Mawa
Barfi, Frozen Rasmalai, Gulab Jamun and Rasgulla and had recently launched
two new varieties of sweets – Mathura peda and mewa atta laddoo. In year
2021 the organisation is targeting Rs 100 crore sales from this new
combinations.
 Facts
1. Mother dairy ice cream launched in the year 1995 have shown
continuous growth over the years and today boasts of approximately
62% market share in Delhi-NCR.

2. In July 2020, Mother Dairy entered into selling bread in its business and
also formalised plans to target to more than double its revenue to Rs
25,000 crore in the next five years from this segment which was around
Rs 10,500 crore in year 2019.

3. In November 2020, Mother Dairy had rolled out a campaign

#KhushbooApnePanKi focusing on Mother Dairy Ghee, which aimed at
highlighting, showcasing and evoking nostalgia and stimulating
togetherness in winter and is planned for three months which will be
advertised across print, digital, radio, outdoor, mediums, and is targeted
to create awareness and enhance brand affinity for Mother Dairy Ghee
among its consumers 2019.
 Revenue Shares

Mother Dairy Fruit & Vegetable Pvt. Ltd widened its losses to ₹157.70 crore
in the financial year 2019-20 from ₹91.83 crore in the previous financial
year due to increase in raw milk procurement prices. Despite the
pandemic
disruptions, the company expects to post a “healthy bottom line” in FY20-21.

According to its latest RoC filing, sourced from business intelligence

platform Tofler, total revenues grew by 9.4 per cent to ₹10,447.13 crore
in FY 2019-20 from ₹9,548.42 crore in FY 2018-19.
Delhi NCR SHARE STRUCTURE

◼ Mother Dairy - 68%

◼ Amul - 8%
◼ Gopal Jee – 4%
◼ DMS- 2%
◼ Others-18%

Mother Dairy milk has market share of 66% in the branded sector inn Delhi
where it sells 2.5 million liters of milk daily and undertakes its marketing
operation through around 1400 retail outlets and over 1000 exclusive outlets
of Mother Dairy.
 Capacity

- Indian market consumption- 127.9 Million Litre

- Mother Dairy production capacity- 4.6 Million Litre
- Market share in total- 3.59%
- Unorganized Market Capacity- 48.36%
- Total population-1.24 Billion
- Growth rate of population-17% Year
- Growth rate of Dairy industry at 4% Year

*Mother Dairy have huge scope for Expansion.

 Strategies

- Focused Approach: Focused on milk for 23 years, but

now concentrating on diveasrse product range from ice
cream, vegetable, oil, water etc
-
- Wider Spread: Mother Diary started operation in Delhi
NCR region and remained for longer period at same
region, but now exploring new horizon such as-
Maharastra, Kolkata, Saurashta, Andhra Pradesh,
Bangalore.
- Also, Mother Dairy is going global, by selling its product
indirectly to more than 40 countries abroad such as
USA, Europe, Middle East, Russia and Far East Asia.
CERTIFICATE AND AWARDS OF THE PAST TWO
YEARS

2018

2019
Corporate Social Responsibilities
Mother Dairy will impliment its CSR activities in accordance in
section135 of the companies at 2013 and the rules notified thereafter.
Taking guidance from schedule 7th Mother Dairy will focus on:

1. Poverty alleviation, women empowerment, prevention of

malnutrition with appropriate suppliments.
2. Ensuring environmental sustainability and conservation of natural
resources, with specific emphasis on water.
3. Contribution to the society ‘NDDB Foundation for Nutrition’.
4. Contribution to Prime Minister’s national Relief Fund or any other
fund set up by the central government for socio-economic
development, if needed.
5. Any other activity specific in Schedule VII to the Companies Act,
2013.
Famous Punchlines

 “The country needs you, grow faster”

 “Cheese khao superhero ban jao”
 “Happy Food Happy People”