“New Product/ ServiceDevelopment” A PROJECT REPORT SUBMITTED TO Dr. A.P.J ABDUL KALAM ‘TECHNICAL UNIVERSITY UTTAR PRADESH, LUCKNOW UNDER THE SUPERVISION OF Asst, Prof. Mr. MANISH KATIYAR AXIS INSTITUE OF PLANING & MANAGEMENT ROOMA, KANPUR PREPARED BY; ASHISH YADAV 2020MBA24 Scanned with Oken ScannerDECLARATION I, ASHISH YADAV, | student of MASTER OF BUSINESS ADMINISTRATION, hereby declare that all information facts and figu findings and are origing various sources, under signed eff institution. res in this research Teport are my , colleges . o @? “ORROW ¢\ ASHISH YADAV Roll No-2020MBA24 Scanned with Oken ScannerOWLED( 1 ACKNOWLEDGEMENT yew il e rose We would like to express the deepest and most sincere appreciation to our thesis supervisor Dr. AMIMA_SHOEB, Head of department of MBA, AXIS INSTITUTE OF PLANING & MANAGEMENT for her nonstop guidance, stimulating Suggestions and encouragement throughout the course of this work, without her supervision and constant help this dissertation would not have been possible. We would also like to express our sincere thanks to Mr. MANISH KATIYAR , Assistant Professor of MBA Department for his helpful suggestions and invaluable guidance throughout the ideation of the MINI PROJECT. Scanned with Oken ScannerTopic ABSTRACT 3 | Corporate Social Responsibi ive of the Mini Project Report | Methodology and Limitation | Company Overview | New Product Development Process | . | Why Us? | | SUPERSPECIALITY APPLIANCES Approaches to the quality problem | SWOT Analysis j Holistic Approach Conclusions 8 Scanned with Oken ScannerHOSPITAL VAN by day for providing product with Importance of new product development is increasing day ording to buyer's lable price and always has to maintain superior quality ac punctuality at afford: requirements Hospital Van which can be the innovative approach towards health care specially in rural areas. W's {a attraction to customers as hospital van, feasibility in terms of economy, easy reach, better midiservices can add & It_can serve as well as the environment because we are going to use electric vehick and to decrease the pollution level in India. We offer It helps to enhance ¢ — transportation service on door quality medical services at feasible price to our customers according to their demand. Scanned with Oken Scannermedical facilities as normally in hospitals India, Features of the emergent pattern of good practice in NPD include cross functional team working, carly involvement, effective project management arrangements and learning, systems. However, there is relatively little concept in our mind on the implementation question; how a Particular organization can articulate and embed the necessary behavior patterns with accompanying structures and processes needed to make good-practice NPD work for them. This paper reports on a private firm designing and implementing a new product development like hospital Vans. In Particular, it emphasizes the organizational development processes required to implement and develop ideas to enrich the medical services. This assignment paper concludes with some comments on developing new products with new ideas, and on research issues arising from the experience of our own. Scanned with Oken ScannerTo know about how to make de me Velopment of a new product/service © Know the preference for the goods of the customer. To compare the new i pare the new Product/service with the existing product/service, Analyzing how to start new product/service. At the same time gathering the practical experiences. Present situation about the market. To know the product strategies that the organization allows to apply. Scope of the Stud There was huge scope to work in the arena of the report. Considering the dead line, the scope and exposure of the paper has been wide-ranging, The study, “Developing a new product” has covered overall procedures of launching a new product. Scanned with Oken ScannerMethodology of the Study: Methodology is the process or r Process oF purpose of collecting data and information, which connecting with findings tools for best possible out ssible outcome, There are vari approaches t0 0 1 to collect data for the report. ut we should carefully select the way according to nature of the report, W. Port. We have designed the study carefully planned to yield result that are objective as possible. The main lookout of the report is to discover consumer behavior towards the new service. In thi section, we would like to emphasis ee phasis on survey process that we have conduct ing the report. Limitation of the study: = Lack of Experience Lack of information Lack of facilities etc. Company overview: njali Meditech Pvt. Ltd.* is pioneer, dynamic, professionally managed bus is eager to implement innovative ideas and to serve the mankind in the field ance the medical servi organi of Health Care sector. Our business is basically to enh for success. We at Anjali Meditech Pvt. in Rural ‘Areas with strong support team dedicated and committed Ltd. are withthe right support system, right produetsservies For the Fight organizations. We focus on achieving the highest standards of business excellence by offering customers opportunity to ‘This business is driving in Kanpur, UP. 10 provide better ‘grow and excel with it. 1 services at cheaper rate on door especialy in rural areas where people ‘Our main focus is medical ‘are not much able to bear large expenditures of private hospitals. Py | Uiertable. W’erldelass on O—9) door medicofacilities to all " (enka Meciech AL __ial Scanned with Oken Scannerompany toe ts projet rept EH FRODCTDEAELOPENT New provluct Development (NPI ewluct Development (NPD) is an important task for a company. Every product has a life eye So a company gets a litt time As a result a company: has resulta company has to improve or update its product to keep pace with the market! is demand. New product developm cman Product development is really risky because if a company fails to do well then it faces cline in sales and cannot go ahead from its competitors, EMPATHIZING PROCESS: Ifwe talk about our country India especially rural area, there are lots of people who want world class medical treatment but because of bad economic condition they are unable to opt these facilities. We should focus to provide better medical health services especially in rural areas covering economic feasibility through customer delightness. IDEA GENERATION: ‘There are lots of super specialty hospitals but most probably they charges a enough amount that is big in figure. So we need to come up with stich type of solution that can make ease to rural area persons, One of the main problem is that good facility hospitals are too far from villages and the transport facility is also not good. This is mostly faced problem by pregnant womens, © Super specialty hospitals are too far from rural areas * Costly bed charges ® Costly treatment Scanned with Oken Scanner— Notreatment on time = Poor transport facitity To tale al these problems we ned to come up with the out of With the out of boy idea, IDEA SCREENING : ‘The purpose of idea generation i purpo: “2 Generation is to create a large pool of ideas. The purpose of this stage to pore these down to thos: i hose that are genuinely worth pursuing. We are going to develop a strategy to make a hospital van that can provide hospital facility door to door CONCEPT DEVELOPMENT AND TESTING : Kanpur is a Tehsil / Block (CD) in the Kanpur Nagar District of Uttar Pradesh. According to Census 2011 information the sub-district code of Kanpur block is 00849. Total area of Kanpur is, 1,122 km? including 812.21 km? rural area and 309.86 km? urban area. Kanpur has @ population of 34,70,334 peoples. There are 6,55,848 houses in the sub-district. There are about 284 villages in Kanpur block. If we talk about rural zone, there are lots of challenges for localites for getting better medical facilities in feasible price. So HOSPITAL VAN can play a role to resolve this problem. Target market is good and broad for that business is profitable. Sub-District : Kanpur District : Kanpur Nagar State / UT: Uttar Pradesh Total Area: 1,122 km? Total Population : 3470334 284 MARKETING PLAN: ave to be a good market plan strateey If any company wanted to launch a new produet they would hi Scanned with Oken Scannern Market plan is important because a good plan helps aprotic to ache themarketing plan adopted by ANJALI MEDITECH PRIV. letCis see what's ‘ATE LIMITED® for Hosprt, ‘AL VAN. * To focus rural area's people, AMPL will take camps in their locatity ‘* AMPL will prefer door to door campaining, AMPL will place their appealing holdings in public spots. + E-Vehicle used as HOSPITAL VAN. Each and every hospital facility can’t possible in van like surgery, 24 hours available to all the clients. To resolve this AMPL will in touch in with some good hospitals. + AMPL will provide HV CARDS (Hospital Van Cards) to their clients with Pay Later facility having small interest rate that will help them to get health facilities in selected hospitals. Ye Use consistent healthcare branding $e Follow up with patient feedback in our marketing efforts He Look into traditional media options Ye Become an authority in specific field on medicine ke Good service at cheaper rate ENA PRODUCT OR SERVICE DEVELOPMENT: Our main focus is to provide better health services in rural area. Our first target to cover rural areas of Kanpur, UP. Rural area of Kanpur covers around 284 villages having 34,70,334 population. AMPL. «will come up with 10 HOSPITAL VANS having ICU ventilator facility. Appliances Per HV Total Unit 1 vehicle Mahindra Supro 8,75,000 87,50,000 10 acquilon refb schiler ICU ventilator 6,84,000 68,40,000 10 VMS Comfort pneumatic Folding Wheel 5,350 53,500 20 Chair Rossmax GBO1 Blood Pressure Machine 829 8,290 10 Unisex Medical costume for 3 2,520 25,200 10 Scanned with Oken Scanner“Wasps bed shea; ——— 2,390 Oxygen Concentrator 34,999 3,49,990 Doctor Stethoscope for 2 1,598 15,980 . 5 10 Gloves, Mask & others 120 3,200 5 10 Other 100,000 10,00,000, 10 suM 17,04,715 4,70,47,150 10 HOSPITAL VAN will also cary best digi-appliances to contact specialist doctors with good intemnet servi TEST MARKETING: Test marketing is the stage at which the product and marketing program introduced into more realistic marketing setting. AMPL will launch HOSPITAL VAN facility with 10 HV's. after achieving set and expected objectives with organizational growth, we will expand this canvas and will increase the HOSPITAL VANS. AMPL will cover Maharajpur zone while prototyping, Market Segmentation: Our product is more durable and the production process saves the environment. Geographi Our first targeted geographic area is rural area of Kanpur. Demographi Our target is each and everyone on age or gender basis. There will be focus to provide better facilities to lower income people. Operating: We will use Mahindra Supro as HOSPITAL VAN, it's a E - Vehicle. We use advanced and eco-friendly technotogy. We try to seve the eutomer at best of our level. Maharajpur - Village Overview Gram Panchaya ‘Maharajpur Block/ Tehsil : Kanpur Distric Kanpur Nagar State Uttar Pradesh 209402 Pincode Scanned with Oken Scannera Area: 1060.12 hectares, Population: ore Households : vo) Nearest Town a Kanpur Nagar (25 km) LYN TEI Uso ne Gale), Nee PLN Le COMMERCIALIZATION: Commercialization is the final stage of any product or service development. Introducing the product to the market, it will face high flow of money, advertising, manpower and promotion. If we initially take a over view for 10 HOSPITAL VANS following manpower required. EXPECTED MAN POWER/HV EXPECTED SALARY/HV eam eg ef eee 2 Driver 20,000 2 Support Boy 30,000 —_—— 2 Junior doctors (Female+Male) 60,000 Giese os Ee eee We are continuously working to make us a brand in Maternity Care Sector and specialized for accidental case. We will also provide Pay Later Facility with a very little paper work, so that our patient can afford best possible medical services. Sraaiy/carice 2 Clonee Maternity Care 0,000 Accidental 20,000 Pay Later faclity for selected Customers 3.5% INR Piraeus Scanned with Oken ScannerWHY US?27 ECONOMIC FEASIBILITY AMPL i MPL will ro le Super speciality services at feasible price. [ Facility/Service CHARGES AMPL Private Govt. Hospital Ho: Maternity Care 39,999 60000: om : ,' aa 10000+ Accidental Case 19,999 35000+ 0000+ Pay Later facility for selected 3.5% INR Customers i i ECO-FRIENDLY Enviromental Friendly Vehicle will be used for transportation so it will not release the pollution and we are considering policy of Indian Goverment Budget 2021 - 22 “Health and Well ~ Being”. In that a policy stressed named “Scrapping Policy”. In voluntary vehicle scrapping policy, to phase out old and unit vehicles. This will help in encouraging fuel- efficient, environment friendly vehicles, thereby reducing vehicular pollution and oil import bill. Vehicles would undergo fitness tests in automated fitness | vehicles, and after 15 years in case of commercial parately shared by the Ministry. On account of this sume centres after 20 years in case of personal vehicles. Details of the scheme will be se article, We are using economic feasible and eco ~ friendly vehicle that will not con fuel it will be operated by Electric. Scanned with Oken ScannerWitenes 64.8 int Man Hoan 48 tty Winutive Hts, Wi REASON TO MUN ANY LOW MAINTEN ANE levttic Vehicles us AN Vet Hiectrie Vehicles amally have very eww mintenanoe oF ger annlntenanoe We Bete weawnere and et carte oars don" have a thet tank tnside ty change (he engiie ail, The eleetiie velielen have ain etestrig motor and a Battery yatek wit Fess moving connote wa the aaitenane be EFA ofa gasoline vehicle NO LICENSE & REGISTRATION POR Low. Sreny EVN Yalu bikew are the There is no need for Hisense and registration five loweapocd electric avout best example of commercial suecess, The Vulu bikes can be ridden by anyone ws it a fowenp electric vehicle with 25 kmph of speed and it does have a motor capacity of 20 watts and it doesn’t require livense, insurance oF registration, you ean easily and fieely sido then on road, ELECTRIC VENICLES ARE SILENT The electric vehicles are silent, they don't produce any kind of noise like lee engine vehleles, ntt_aecelerate them, So, we abo You will not hear any kind of noise from the vehicle unless have a benefit of reducing sound pollution as well by using an electric vehicle, Scanned with Oken ScannerCHARGE AT COMFORT Electric Vehicles ol Etectric Vehicles can be charged at home easily, you need not visita charging station fen though there are changi igh there are charging stations available in localities people have the in particular. electric scooters at flexibility to charge their electric cars, electric three-wheclers and ome. Usually charging a ho ly charging an electric two-wheeler at home saves more money than charging at & charging station, Low RUNNING Cost. ‘The running cost of an electric vehicle is very less when compared with an ICE engine vehicle. For example, the Tata Tigor Petrol and Tata Tigor Electric car, Mahindra Supro. Scanned with Oken Scannerao TALITY APPLIANCES, Acquilon refb schiler icy Ventilator COMPREHENS'| Monitoring of vital signs variables. sue Such as mandatory and spontaneous minute ventilation, spontaneous frequency, exhalation time constant and leak s id leaks, ilt-in respiratory mechanies . Built Piratory mechanics menu pro- vides a vital tool for making, correct informa- tion- sion, increasing the e™e ssing the e™eacy of treatment and guaranteeing patient safety LOW COST MAINTENANCE: Designed with high end pneumatic base, Aquilon can be operated long time without maintenance. It’s reliable and low cost spare parts make the serviceability very easy and affordable Scanned with Oken ScannerFEATURES: Advanced Proportional Solenoid Valve (PSOL} PSOL based technology enmures fares. safer and scourate gas delivery which also reduces work of breathing and beips orang syacteamy Active Exhalation Valve — Active exhalation valve system actively controls and maintains the Sree pressure. It allows unrestricted breathing during both inspirstory and expiratory phases of the bres cycle and vents excess pressure (due to Pressure overshoot, patient coughs). This promotes bener patient - ventilator synchrony and potentially decreasesthe need for sedation VMS Comfort pneumatic Folding Wheel Chair: Regular Sturdy Foldable Model With 24” Rear Spoke Wheels For Self Maneuvering With Fixed Amn And Footrest. The Durable Atractive Frame Is Lightweight So It's Enowgh For A Loved One Or Caregiver To Handle. The Chair Folds Compactly So You Can Take It With You Wherever You Go. You Won't Lack Comfort Or Safety With The Durable Easy To Clem Upholstered Seat, Durable Pu Armrests. The Footrest Cen Flip Up For Easy Access To And Scanned with Oken Scanner9 From The Chair, Adjusting the Height of the F of the Foot Plate Usi late Using a spanner, portion ofthe step pipe where It is bolted tothe foot plate slightly loosen the CAUTION Flip the foot plate up whenever getting on or off the wheelchair Ensure that foot plate is at least Jem above the ground.lf placed too low, the foot plate will hit obstacles when traveling on the uneven ground, causing the wheelchair to be off-balance. Folding the Wheelchair Flip the footplate upwards in the direction of the arrow. Lift the center of the seat up to fold the wheelchair. Notes When Using the Wheelchair 1. Ensure that the brake is locked when getting on/off the wheelchair. 2. Do not step on the foot plate when getting off the wheelchair, or else the chair will ip forward. 3. Do not place the wheelchair near any sources of fire, or else the backrest may be set on fire, resulting in injuries. Scanned with Oken Scanner4, To move UP A step, the eare giver pry ep om the tippy tar wed push downwards at the handle el castors re tis ‘ised onto the step. Hert, pl 5, To move up or down a steep slope we that a can oe are giver wheelchair, otherwise, the chair may ‘overturn, a wenindd 1a suppent the Vor 4 steep derwnward slupe, the whertchaie should be turned to face up slope, and the care piver hould back. the cy ds piver should back the chair derwnwards ‘Oxygen Concentrator — The Ever Flo conentrator is a great home oxygen concentrator for an incredibly lew price. The EverFlo is manufactured by Phillips Respironics one of the biggest healtheare providers in the world. Flow Type Continuous Mode Flow Rate 0-5LPM | Portable No Power Consumption 350 45 Sound Level ‘Scanned with Oken Scannerax GBOL Blood Pressure Machin e: Features — « 4 layers of insulation on either side for complete comfort and safety + In-built twin thermostat for 100 percent safety + Ultra soft washable cotton cover Doctor Stethoscope: Acoustic stethoscope This is the conventional type of stethoscope used by physicians. It will help your friend listen to the internal sounds of human body. Scanned with Oken ScannerSoft ear knobs The soft ear knobs of the ster Yethoscope will not hurt his ears even it he has to use it for a long time. PVC tubing The seamless PVC tubing ensures quality and durability to the instrument a Hospital Van Scanned with Oken ScannerThe pragmatic approach is, or ould be, based Von a risk/benefit assessment at community level: “1 prefer cheaper/eas vier to procur © product vers Product versus a more expensive/more complex to procure, but quality-assured ¢ because 1 ‘use 1 want 10 treat more {reat more people with the same budget”. This might be the case if at a gi at a given locatios i "A non-quality-assured medicine was cheaper (direct cost) oF cheaper ‘er to procure (indire ‘orresponding pre-qualified product ‘ure (indirect cost) than the corresponding pre-qualifi product, IP the purchasing organi tion decid © jon might af “se ; ‘ded to buy the non-pre-qualified product, its decision might at ‘sf sight seem justified fi i bee ig Justified from the perspective of both the caregivers and the community ity, because it would allow a i allow all those in need to be treated, despite budgetary constraints. However, this . However, this decision would imply ignoring some important related issues, First, manufacturing quality-assured medicines has a price, which is worth being paid. Manufacturers which under-dose the active ingredient, do not check a medicine for impurities or do not carry out any bioequivalence studies, will surely be able to supply very cheap tablets. These will be administered to more patients, but will not treat these patients (if under-dosed), or they will harm them (if contaminated), 1g the wholesale or retail price of quality-assured and non-quality-essured products, Comparin ity, safety and efficacy standards, would be without duly considering compliance with quali unethical, by ignoring the potential harm to patients and additional costs to the health system and society from poor-quality medicines. assured medicines will be more expensive may be uality- ies and market opportunities. In ty-assured Second, simply assuming that 4) incorrect, since the price is also linked to manufacturing volui WHO POP has brought international vested in WHO prequalificai procurement prices of qual es, the ‘on were indirectly many ca medicines down, because manufacturers which it Scanned with Oken Scanner24 rewarded through access 10 a sign Mt market and, in tum, they had the opportunity. f economies of scale. , An organization that chooses to purchase a non ‘wality-assured medicine purely based on Pricing considerations, accepts to structurally take the risk of harming the Patients it serves. In addition, by focusing on the short-term “cost” of the medicines, it neglets the more com prehensive and more important “value” of the medicine, ie, 4 substandard cheaper medicine will eventually impose higher costs on the health system, because of the failure to cure, no shori-term alternative is possible, the purchasing organization should do its best to ‘ons that led it to accept a risk for the community it serves, the stock planning and the supply chain, challenge the con: eg. by improving by negotiating better prices with the pre-qualified supplier by joining pooled procurement initiatives, by joining advocacy initiatives to call for increased funding of treatment programmes, etc, The inherent risk here is that an ill-informed “pragmatism” ignores the risks linked to lack of quality assurance and accepts a substandard status quo, by focusing on quantitative indicators (how many people are administered a medicine) and on short-term financial gains (cheaper Procurement price), with no attention to the quality of care (how many people are efétively treated), to the protection and well-being of individuals and the community (how many are not harmed), and to the long-term costs for health systems. People THE LEGALISTIC APPROACH The legalistic approach holds that as long as medicines are perceived to be compliant with applicable domestic laws and requirements, it is justified to procure them for use in a given Country, whatever the doubts concerning their quality. The justification for this approach lies in the respect for local governance. This approach, however, falls short in considering the risks that insufficiently regulated environments impose on patients and the community (World Health Scanned with Oken Scannertrymertion DOR aprotic, aioclontah registered imeenmmtry rechasinng organizations from the moral éty to purse the THE DEVELOPMENTAL APPROACH The developmental approach i based on the non-acceptance of an unfair status quo. It considers aduenacy for better standards in the future as a must. For exemple, where fully quality-assured medicines ate locally nck available (e.g. they are not registered and/or not imported in a given Country) oF nen affordable (for instance, because the innovator product is priced too high for the purchasing power of resource-constrained settings), purchasing organizations will campaign for making the fully quality-assured product(s) available and accessible. This may require explicit campaigning for the primacy of public health over protection of commercial interests and intellectual property rights (Médecins Sans Frontiéres Access Campaign). Whenever possible, this should also involve working with partners to encourage and support local manufacturers to come up to prequalification standards and get their products prequalified, while supporting improving national regulatory capacity. These upgraded local manufacturers could then play a more important role at regional level, and the quality-assurance upgrade would bie beneficial for all the products in their portfolio, including those that are not currently covered by the WHO Prequalification Programme (PQP). ‘Scanned with Oken ScannerAdivocaey Will be partioutarty newt NY eedted to spp a i HNN thowe CaMNEOs AMAL eaNNOL eat (a yon the verwational avons saith as the seh llcal (We GEA anil UNELAUD Quhich ave Wowk to stestain quali = nancing preventive be neestal (6) coMviNCS prequalified manufacture apnea eturEEs Uo apply FF national reystration, and vo aciltate national gistration of p ® wistration of pregualitled provtvets using fasttrach procedures, Le. the WH rovedres, Le. the WHO POP Colledwurive Procedivre fir the (OF the aceeterated registration of WHO prequalified produ (Work! Healt Organization), is approach comes at the risk of practical Unis approach comes at the risk of practical titure due to insufficient skills and/or power to eMevtively change the current situation, The experience of advocates of access 10 medicines, owever, shows that it is possible to ereate a powerfil advocacy movement whieh can trigger important changes THE EXCELLENCE APPROACH ‘the excellence appevach is based on the principle that everybody has the right to the same level cf quality health care, irespectively of eontextual constraints: “Twill never compromise on «quality and will offer the same standard to each patient and each community”, foe instance, if « purchaser operates in a country where filly quality-assured antimalarials (Le, prequalified by WHO, or approved by a stringent regulatory authori) (ACTWwateh Group, is left with two choices: Newton, Hanson, & Goodman, 2017) are not registered or imported, from a logistic point either source them from local manufacturers’suppliers, which will be ¢: of view, although knowing that the regulator has no (full) capacity ro assess and inspect these 4 prequalification/stringent regula with the Ministry of Health and facilitating products to the same rigour @s for would do; oF import them as WHO prequalified products, if needed n portation procedures. egotiating local registration and imy — Scanned with Oken ScannerNoteworthy, if the same purchaser needs to procure irst- and second-line antibiotics, or medicines for diabetes oF asthma, it cannot co Won the gui stwnukd choose between buying locally medicines thy ance of the WHO POP. Therefore, it Mt ate registered locally, of importing products registered by a Stringent Rey Bulatory Authority or equivalent mechanis sms, if needed Ministry of Health and faciti nogotiating with the ng local registration and importation procedures, —— ee the second option, even if it may require additional ¢| Torts, because full quality assurance is pr erable to invoking risk margins in safe and efficacy (and, in case of antimalarials and antibiotics, in the possible emergence of resistances). It needs no affirmation, however, that this option is likely to be more complex and costly for local and/or small organizations that do not have a specific budget for importing medicines, and/or Tack the expertise needed for preselecting medicines and suppliers, and/or are not in the position for negotiating with the Ministry of Health. In adc ion, irrespectively of the skills and resources of the Purchaser, the complexity would further increase for all those essential medicines that are not covered by the WHO Prequalification Programme, and for which full quality assurance would only be guaranteed by using products registered in countries with stringent regulatory authorities, such as the USA. and the countries of the European Union, or by frst auditing the suppliers according to stringent standards, Given the higher cost of the excellence approach in some circumstances, this option may be difficult to implement for purchasers with limited resources and negotiating power, and for all medicines not covered by the WHO PQP. However, it remains the first choice in a patient- centred approach, because it avoids exposure of (vulnerable) individuals to avoidable health risks. Scanned with Oken ScannerMSs Ws) a r I 0 Staci W CLT} SWOT ANALYSIS STRENGTH : Anjali Meditech Private Limited (AMPL) is a new brand in field of Medicare but we are focused towards “Health & Well Being”. Obviously team is new but dedicated. WEAKNESS : Anjali Meditech Private Limited (AMPL) is initiating « new innovative strategy to serve mankind that idea is in the prototyping stage. New idea ot protyping is always come under risky cloud. But we are much positive that our noviceness will not be the barrier of this holistic approach. OPPORTUNITY : Every thing has dual aspects if there is any problem then we have two Phases of coins, one can be negative aspects and the another is positive aspects it's all up to us thet in which way we are taking the situation. Every bad or hard thing has opportunity area. In this time each and every country faces issues. But we as Anjali Meditech Private Limited (AMPL) taking these scenarios as the positive and we are dealing with our full efforts to make mankind healthy. THREATS : It's hard to make a distinct brand when existing brands are there. New concept is always dependent on what response we get for user's end. So we are taking this as challenge that can motivate us to serve mandking. Scanned with Oken Scannern THE HOLISTICS APPROACH As bolistic approach means to provide sappem that locks a the whole health needs. The suppor should also consider their wellbeing. ‘OR just their mental Physical, emotional, social and spiritual Fach pervon will have a different experience of mental illness and a path to recovery that is influenced by their age, gender, culture, heritage, language, faith, sexual and gender i relationship status, life experience and beliefs. It is important not to assume that how you interpret situations will be the same 2s the person you are supporting. Listening, asking and checking are key skills to be able to provide 2 holistic service. ‘A holistic approach focusses on a person's wellness and not just their illness or condition. ‘Scanned with Oken Scanner» and the public. By practicing corporate social companies can be conscious of the kind of ng economic, social, and environmental. the ordinary course of business, a company is operating in the enviro i i mnment, instead of contributing negatively to them. Usderstanding Corporate Social Responsibility (CSR) Corporate social responsibility is e broad concept that can take many forms depending on the sepeny snd industry. Through CSR programs, philanthropy, and volunteer efforts, businesses cciety while boosting their brands. can benet smxpertace as CSR is forthe community, it is equally valuble for a company. CSR activities nege a stronger boad between employees and corporations, boost morale and help both feel more connected with the world around them. 2nd employers KEY TAKEAWAYS ity is important to both consumers and companies. + Corporate social responsibil al responsibility programs in many aspects . suarhucks is 2 leader in creating corporate soc fits business. + Corporate responsibility programs or & great way to raise morale inthe workplace Scanned with Oken Scannerwell point 1 successful vior for is pee Scanned with Oken Scanner NUTRITION KIT TO PREGNANT LADIES. 10 % RELAXATION TO POOR PATIENTS. QO UNL Anan ShareCONCLUSION Pelvate Limited* wants to provide hastle free door to door super sepeciallity Anjali Medi ‘ally in Maternity Sector and Critical Care (Accidental), We are focusing it eal services sf cause there is health is not a single issue. There are lots of challenges faced by them rural area b so treat then in a proper manner is very important for developing india Door to Door Medical Services « Feonomic Feasible Medical Facilities © Critical Care (ICU) facility available Use of E = Vehicle for Hospital Vans Considering CSR MEDITECH PRIVATE LIMITED Scanned with Oken Scanner